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Howard Greenstein and Dean Landsman's Presentation at the Social Media Jungle 2008
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Greenstein Landsman Social Media Jungle
Someday our tools
will probably seem equally primitive.
MEDIA EVOLVES
Death Of JFK
The Assassination of John F. Kennedy was a defining moment in television .
Jon Stewart/Tucker Carlson
“I won’t be your monkey”
Nielsen Ratings from
2/4/2008
Trans-Media and the
Heroes Phenomenon
Sponsorship built into
the plot
Question
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