The document discusses how SEO professionals can better incorporate social media strategies into their work. It notes that search engines like Google are increasingly factoring social metrics like shares and retweets into search rankings. As such, SEO experts need to adopt a "social mind" by engaging with audiences on social networks, tracking social sharing of content, and finding ways for their social and SEO strategies to complement each other through data sharing and collaboration. The presentation provides tips on how SEO and social media can be effectively integrated.

1. The SEO Mind vs. The Social Mind Jen Sable Lopez, Community Manager, SEOmoz June 2011; SMX Advanced, Seattle

2. @jennita #SMX Tweets Help Rankings Eh?

3. @jennita #SMX Yeppers. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

4. Social Signals are Likely to Be Directly Influential Controlling for links, social metrics are well correlated with higher rankings in Google. This strongly suggests a direct influence. More http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings

5. @jennita #SMX Results From My Social Circle More Qualified Results = More Qualified Traffic http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

6. Bigger Social Network + More Social Sharing = More Search Traffic & Better Rankings

7. @jennita #SMX The SEO Mind I <3 Keywords & Links

8. @jennita #SMX More Than Just Great Content What the… What? Yikes! Too long in SERPS & Tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

9. @jennita #SMX Science of Retweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.slideshare.net/danzarrella/the-science-of-re-tweets

10. @jennita #SMX So How Do You Get Social Involved? Durr… Talk to Them http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

11. @jennita #SMX Show Them The Data! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

12. @jennita #SMX The Social Mind

13. @jennita #SMX Keyword Targeting… What?! http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://twubs.com/

14. @jennita #SMX Canonical Who? Non- Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner Canonical Version: http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo

15. @jennita #SMX http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/beginners-guide-to-seo

16. @jennita #SMX Ask Yourself This: Self… What changes can I make to help with SEO more? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

17. @jennita #SMX Headsmacking Tip: Is Sharing EASY? http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

18. @jennita #SMX Show THEM The Data http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://sharedcount.com & http://analytics.postrank.com

19. @jennita #SMX How Can The Social & SEO Minds Meld? Talk to each other – Training is key Share your data, yo! Exchange Tools

21. Blog: www.seomoz.org/blog

22. Email: jen@seomoz.orgYou can now try SEOmoz PRO Free! http://www.seomoz.org/freetrial