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The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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Jay Berkowitz www.TenGoldenRules.com
Jay Berkowitz www.TenGoldenRules.com

How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

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@MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
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Recent Media Business Journal
 
 
 
The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
 
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC Landing pages and Conversion
Landing Page Performance + 44%
#1 You can measure ROI to the penny
#2 Own More Real Estate
Pay-Per-Click Search ‘Advertising’
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research - Searches
Highlight text Copy into Word Docment
Target 250 – 1000 words per page
TenGoldenRules.com Meta tags match content
How many links TO a site TenGoldenRules has 4,979 Links TO the site
Directory links Business.com Page Rank 7/10
Second Click Link Strategy
#2 Although Internet Advertising is not Expensive. SEO is Free!
#3 GUS – Google Universal Search, add video, images
Bill Marriot’s Blog
 
#3 GUS Unfortunately Not Gustman
#4 Web Optimized PR Select 3 target phrases
Add to site first
Link to Press Release page from a blog, ping on RSS Feed
Track Results
 
 
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#5 Social Media
about facebook
Facebook passes Yahoo
 
 
 
 
 
 
 
 
 
Free Tools You Can Use
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman

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