Transforming your Visitors into a Dedicated & Passionate Community

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The document discusses the transformation of Moz's online community from 2009 to 2014. It notes that in 2009, Moz had around 800 Facebook fans and 4,000 Twitter followers but no dedicated community manager. Traffic to their blog was around 394,000 pageviews per month. By 2014, their blog traffic had increased to over 993,000 pageviews. They also had a more active online community across various social media platforms and a dedicated community team. The document attributes this growth to consistency in blogging and community engagement, encouraging two-way interactions, promoting community members, and having a clear plan and rules to bring people together.

Transforming Your Visitors into a
Dedicated & Passionate
Community
Jennifer Sable Lopez
Director of Community at Moz
@jennita

Lots of Blog Posts…
But, not a lot of
conversation

Social Stats – Nov. 2009
~800 “fans”
We hadn’t claimed
our URL!
~4,000 Followers

Blog Traﬃc – Jan. 2010
394,000
Pageviews!!!

Who Managed the Community?
No one… until 2009

Blog Traﬃc – May 2014
993,043 vs
394,000

Consistency is Key
Blog started in 2004.!
By August 2005, Rand alone
already had 518 Blog posts.!

*You* Have to Engage As Well
One of our developers
in the comments

Stick to Your Rules
Let these
be your
guide

Have a Personality
Don’t be
a robot,
yo.

Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You

This presentation will review the survey, its results, and let you know just how much we love our face-to-face meetings and our shiny Intercom magazine. At last year’s STC Summit, the buzz about Social Media was hot. As a result, our Washington DC/Metro Baltimore Chapter created the position of Social Media Manager and began to tweet, post, link, and upload our news and announcements. When we got little or no response to all this flurry and effort, we were left scratching our heads and asking “What do the members really want?” So somebody had the bright idea of asking them. We took a Social Media Survey. We asked the Chapter membership to rate and prioritize all 13 of our Social Media channels and tell us what they like. The results will surprise you and encourage you to gradually introduce your chapter members to the newer, sexier forms of Social Media while still holding on to old and proven methods of communication.

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Setting up your Distributed (Global) Community Team for Success!

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Managing a community is a 24 x 7 job. To keep things running smoothly (and allow you to sleep), you may need to hire or work with teammates in various timezones, on other sides of the world, and from different cultures. Jen Sable Lopez, Director of Community at OutSystems, has managed and worked with teams from East to West coasts in the US, and from APAC to EMEA. She’ll guide you through the dos and don’ts of working with different cultures, often remote, and sometimes with language barriers, all while still feeling like you’re part of the same team, with the same goals, and voice to the community.

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