Using Social Analytics For Testing

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel where we discussed Social Media Analytics and KPIs.

Technology Business

Using Social Analytics
For Testing
By Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita

Use it to test, of course!
Answer these questions…

Post on Facebook
@jennita #ID2013
Notice a trend?

Publish a Blog Post
@jennita #ID2013
Same 24 hour time period

Facebook
@jennita #ID2013
We post more
links…
But Photos have
better engagement!

@jennita #ID2013
Content w/ the
most reach

@jennita #ID2013
Content w/ the
most reach
Google+

Facebook
@jennita #ID2013
What happened
there?

Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita
jen@seomoz.org
Thank You

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