How Do Social Media & Search Intersect David Wallace
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
How Do Social Media & Search Intersect David Wallace
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
SEO in a Universally Personalized SERP World Pubcon NOLA 2013David Wallace
Now that search results are "personalized" for each individual searcher, how does a business approach SEO? What are the best methods to focus on and what things should they avoid?
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
Presented at PubCon Las Vegas, October 2013
Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).
Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.
Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
Presented at PubCon Las Vegas, October 2013
Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).
Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.
Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.
Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski Pubcon...Marketing Land
Social Media Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski of http://searchengineland.com and http://marketingland.com given at Pubcon Las Vegas 2013.
Connect with us:
http://marketingland.com/connect
http://searchengineland.com/connect
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
In failed social media campaigns, it's often because of a failed strategy. In this presentation from State of Search 2013, Randall Turner explains the difference between strategy and tactics and outlines how you can make social media work for your business.
Go Epic with Content! Six Insights from Joe PulizziCision
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
Content marketing isn’t new any more. With 90 percent of brands now in the content game, how can you keep customers’ attention and earn their business?
Go epic, says Joe Pulizzi. This means creating content so valuable, compelling and different that customers can’t ignore you.
These slides are from Joe Pulizzi's Vocus Webinar, which teaches you to discover 10 techniques to create epic content, including how to:
-Produce hyper-targeted content by answering your top customers’ questions
-Build an epic content team using expertise from every department
-Use an easy-to-implement subscription strategy to keep audiences returning
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
About the Speaker:
Joe Pulizzi is the founder of the Content Marketing Institute, which offers consulting to LinkedIn, AT&T and PetCo among others. Joe recently authored “Epic Content Marketing” and has co-authored two other books. Joe has spoken about content marketing at more than 200 locations in 10 countries.
Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Pr...Stoney deGeyter
With the recent changes at Google, accurate keyword data has become much more difficult, if not impossible to come by. Some say keyword research is dead as keywords are no longer specifically relevant to search queries and voice search. I'll show you what happened, why it matters and why keyword research is still valueable to any online marketing campaign.
A Proverbial Guide To Local Multi-Channel Marketing SuccessSMB SEO
Marketing your local business requires a holistic and multi-channel approach in today's fragmented directional media landscape. Mike Stewart shares some of the tactics and rules to be competitive in local search at PubCon Las Vegas Conference the week of October 20th 2013.
Competitive Intelligence using Social MediaMatt Siltala
Here is Matt Siltala's presentation on Competitive Intelligence using Social Media at Pubcon Vegas 2013 - Learn everything there is to know about keeping an eye on the competition in regards to Social Media - Shared is an outline and tools of how to do this.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
The 'Magic' of Infographics - Pubcon Las Vegas 2016David Wallace
Many thing of infographics as the "magic potion" of content marketing. But truth be told, there is no magic to them at all but rather a lot of good planning and design along with a great marketing effort. This presentation looks at infographic design do's and don'ts, how to market infographics and some kick-ass case studies. Presented by SearchRank CEO, David Wallace at Pubcon Las Vegas 2016.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Zoe's workshop presentation on how to make the most of social media marketing in the packaging sector - with a number of trailblazing examples showcasing best practice use of Facebook, Linkedin, Twitter and more.
Do backlinks still matter in 2017 and if they do, what are the best (and safest) ways to obtain them? Find out in in this presentation made at Pubcon Las Vegas 2017.
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Convergence of Social & Search
Image Source: http://www.bluesqaretips.com
Presented by:
David Wallace
CEO/Founder - SearchRank
@DavidWallace
2. Killer Social Media Presence
It is not enough to have a great web site anymore; you must
also have a kick-ass social media presence which offers the
following benefits:
1. Branding Opportunities
2. Build a Community Around Brand
3. Customer Service
4. Online Reputation Management
5. Obtain Social Signals
6. Promote Content (more later)
@DavidWallace
3. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
@DavidWallace
4. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
@DavidWallace
6. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
@DavidWallace
8. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
@DavidWallace
10. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
- Social media apps in web site (Latest Tweets, Facebook Friends)
@DavidWallace
16. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- Twitter
- Facebook
@DavidWallace
21. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- Twitter
- Facebook
- Google +
@DavidWallace
25. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
@DavidWallace
32. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
@DavidWallace
36. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
and if applicable...
- StumbleUpon
- LinkedIn
- YouTube
@DavidWallace
37. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
-
Vimeo
Instagram
Vine
Reddit
Slideshare
and the list goes on…
and if applicable...
- StumbleUpon
- LinkedIn
- YouTube
@DavidWallace
38. Case Study: Infographic Journal
The Stats:
- Site turned 2 years old on 9/28
- Have never done any link building
- 0 posts to 3,500+!
- 7 to 10 posts published daily
- 0 backlinks to 68,000!
- Current Alexa Rank of 32,730!
- 65,000 monthly visitors
- Social media followers continue to increase daily!
@DavidWallace
39.
40.
41.
42.
43.
44.
45.
46.
47.
48. Even though this post was published in April 2012,
it is the 5th most visited page
for the month of September 2013!
Infographics are the gift that keeps on giving!
49.
50. Infographic Marketing
While a relatively new term to Internet marketing, infographics have been used
throughout history, even dating back to the cavemen.
Image Source: http://www.chrismadden.co.uk
@DavidWallace
51. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace
52. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace
53. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace
54. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace
55. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace
56. Back It Up With Research
Once you have a great idea in place, it’s time to gather the
research.
- Historical Facts
- Current Data/Trends
- Creative Ideas
- Original Sources
- List citations!
@DavidWallace
57. Make Sure She’s Pretty
A good idea is crucial, but how it looks is not far behind in importance.
Ugly infographics only clutter up the Internet!
@DavidWallace
58.
59.
60.
61.
62.
63. Measure For Success
Measure 3-4 Weeks After Publishing
•
Use Google Analytics or similar to see how many people visited the
Infographic, learn where they came from and even discover what they did
after landing on the page.
•
Utilize backlink checkers such as Raven Tools’ Backlink Explorer and
SEOmoz’s Open Site Explorer to discover who has linked back to the piece.
•
Finally you’ll want to see how the content did on the most popular social
networks.
@DavidWallace
64. Measure For Success
Measure 3-4 Weeks After Publishing
•
Use Google Analytics or similar to see how many people visited the
Infographic, learn where they came from and even discover what they did
after landing on the page.
•
Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s
Open Site Explorer to discover who has linked back to the piece.
•
Finally you’ll want to see how the content did on the most popular social
networks.
Social Media Count Tool
http://www.feedthebot.com/tools/social/
@DavidWallace
65. Key Takeaways
• It is not only crucial to have a great web site, one must have a kickass social media presence as well to succeed in online marketing.
• Integrate your social media into your web site, traditional
advertising, and even email signatures.
• Have a content marketing strategy in place and promote original
content from your site via your social media platforms.
• Infographics that are well thought out, well designed and marketed
aggressively can do very well across multiple social platforms.
• If you have yet to establish a social media presence on all the major
sites, what are you waiting for?
@DavidWallace