Social media activities can positively impact SEO through social search, local search, and direct effects on search rankings. Both Google and Bing use social metrics from networks like Google+, Facebook, and Twitter to enhance search results for signed-in users and influence general search rankings. Social media sharing of localized content benefits local SEO. Blogs are an effective way to build links and author authority, which is becoming more important to search rankings. The document recommends social media teams promote preferred landing pages and blog posts to target keywords while developing relationships through regular posting and engagement.
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point.
This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers:
• Why search optimization matters;
• The importance of quality content;
• Recent revisions to Google's algorithm their significance to website operators;
• Tools and tactics for selecting optimal keywords;
• What you can control in search;
• How search engines view and index Web pages;
• Analysis of one company that excels at search optimization;
• Common SEO mistakes;
• Tips for optimizing every item of Web content;
• URL construction tactics;
• The value of inbound links;
• Anchor text and alt text;
• Strategies for generating inbound links;
• The future of search.
The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
Visibility in search engines is critical to nearly every business these days, but the basic mechanics of search are still in mystery to many people. Success begins with good keyword selection and continues with optimal page construction, good descriptions and continuous campaigns to generate inbound links. Providing high quality content is critical to search engine success, and recent revisions to Google's search engine algorithm reinforces that point.
This presentation covers the basics of search engine optimization. Use it to familiarize yourself with the essentials of what you need to know. It covers:
• Why search optimization matters;
• The importance of quality content;
• Recent revisions to Google's algorithm their significance to website operators;
• Tools and tactics for selecting optimal keywords;
• What you can control in search;
• How search engines view and index Web pages;
• Analysis of one company that excels at search optimization;
• Common SEO mistakes;
• Tips for optimizing every item of Web content;
• URL construction tactics;
• The value of inbound links;
• Anchor text and alt text;
• Strategies for generating inbound links;
• The future of search.
The downloaded slides include detailed speaker notes. There's also a 52-minute video version of this presentation included at the very end. It can be found on YouTube at http://youtu.be/j7471wtSbpA
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Start paying attention to Bing/Yahoo!
For both search and social, write clearly, consistently and with keywords in mind
It’s all about the searcher’s experience
Search and Social; Bridging The Digital DivideJohn Barron
This presentation tries to show how the online social universe can positively impact your SEO efforts as well as how to organize an effective Facebook ad campaign.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Start paying attention to Bing/Yahoo!
For both search and social, write clearly, consistently and with keywords in mind
It’s all about the searcher’s experience
Search and Social; Bridging The Digital DivideJohn Barron
This presentation tries to show how the online social universe can positively impact your SEO efforts as well as how to organize an effective Facebook ad campaign.
A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We'll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.
Take a walk through how search and social interact, understand why social influences search and see where we're heading with search in the future. All followed by a ton of cool tools. Gain a better understanding of how and why search is evolving to position your business to succeed.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.
In this presentation, you will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
FitTrack Discount, Coupon & Promo Codes 50% Off Junaid Ahmed
Our current top fittrack discount code, Coupon & promo codes will get you upto 50% off your purchase when applied at the online checkout. Buy 1 Dara and Get 50% Off. 20% Off Coupon Code at FitTrack.
Source Link: https://www.slideshare.net/JunaidAhmed127/fittrack-discount-coupon-promo-codes-50-off
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
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This presentation I did at Pubcon 2015 reviews the data, goals, ideas and marketing utilized to plan an SEO and social media driven content marketing campaign which was a success for all parties involved.
Here we are describing about SEO, classifications of SEO, types of SEO, latest tips for SEO, and it's importance etc....Apart from this you will get information about link building, social bookmarking and the role of social media in SEO.
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White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
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State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
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Leverage Social Media to Achieve Better SEO
1. Social and SEO
How to leverage social media to
achieve better SEO results
Ray “Catfish” Comstock
Director of SEO
BusinessOnline
2. Agenda
• How Social Media Affects SEO
– Social Search
– Local Search Impact Not Covered
– Direct Impact on Ranking
– Links
• Recommendations Based on Findings
– Social Networking Recommendations
– Blogging Recommendations
4. What is Social Search
• Google and Bing Enhance Search Listings for Registered Users
• Ranking Enhancements Are Based on Social Activity of Friends
• Bing Primarily Uses Facebook Data but can use any public network
(Facebook, Twitter, etc.)
• Google Primarily Uses Google+ Data but can use any public network
(Facebook, Twitter, etc.)
• Social Activity is Now Used as an Indicator of User Preference
• Must Be Signed in to Each Search Engine to See Enhanced Results
• Likes, Shares and +1 Data that appears next to social search listings is
currently for display only
5. Google+
In the first example, someone in my circles
(Matt Cutts) has shared this URL. The URL is
listed and a link to Matt’s profile.
In the second example, someone in my circles
has posted relevant information and the post
is ranking in the SERPs. You have to click to
the post and then the link to get to the article.
In the third example, images that were posted
by someone in my circles appear in SERPs.
In the fourth example, the number of Google
Plus Ones and Followers appears in PPC ads.
Users can hide personal results using this
button or easily share content on Google+
7. More from Bing
• Login from Facebook in upper right
corner.
• Recommendations based on Friend
Activity.
• Shows Facebook likes and
comments for each
recommendation.
• Occupies a huge amount of front
page screen
real estate.
• On 1/17/2013 Bing Announced It is
now sharing 5 times more data from
Facebook
9. Google Local Search – Localized Keywords
• Social Media Also Affects Search Results for
Localized Keyword Phrases:
• Google’s Venice Update in February 2012
Integrated Local Search Results into the
main ranking results.
• As a result, the location from where you are
searching from now influences the search
results you see even if your query is not
localized.
• Non localized keywords see the “local pack”
of search results in Google
• Therefore content shared through social
search that is localized will have a greater
propensity to appear for search queries
affected by the Venice update.
• Reviews (Zagat Scoring System) and
Google Reviews Influence Ranking and
Click Through %
Google Search Results for Pizza
10. Bing Local Search – Localized Keywords
• Bing also shows a mix of
regular and local results for
keywords that are not localized
but imply localization:
• Search results consist of
national brands and local
businesses.
• Location influences search
results
• Bing has a local pack with
locations listed on the map
• Facebook shares appear in left
column results with link to
Facebook business page
11. Local Search – Key Social Metrics
• A number of social metrics influence
which URLs appear in local search
results.
• Metrics are evaluated on:
• Total Number of Citations
• Velocity of Citations
• Authority of Citations
• Metrics Include:
• Google +1s
• Adds / Shares on Google+
• Shares / Likes on Facebook
• Twitter Followers
• Tweets / Retweets on Twitter
• Check-Ins on Foursquare, Facebook,
etc.
• Location of Searcher
13. Social Media – Direct SEO Impact
• Both Bing and Google has recently confirmed that
Social Media metrics directly influence search
rankings:
http://searchengineland.com/what-social-signals-
do-google-bing-really-count-55389
• Links are still more impactful than social metrics in
driving top search rankings.
• Each engine uses slightly different metrics to
establish social authority or trust. This authority
currently influences search results and will
continue to gain additional influence as it evolves.
14. Social Media – Direct SEO Impact
In addition to using social metrics to influence search
rankings, both engines are developing authority ranking
systems:
• Google’s Authority System is “Author Authority”
• Currently only used in limited situations in regular
search results. Google’s new system called Author
Rank will change that
• Bing’s Authority System is “Social Authority” Slight
effect on regular results and large effect on social
search
• At present, most of the data that contributes to these
Authority systems seems to be based on Twitter
data.
15. Twitter – Direct SEO Impact - Google
Google looks at references in Twitter (Tweets / Re-Tweets)
as Ranking Signal for regular search results and news results
Google looks at “Author Authority” based on Twitter profile
and activity
• Google calculates authority of person who tweeted
• Independent of Page Rank and currently has slight affect on
regular search rankings
• Fire hose data is used only in limited situations, not for all
of general web search
• Probably also use number of people you follow and number
of followers as a metric of Authority (not specific)
• Both engines are similar in their approach to Twitter
16. Twitter – Direct SEO Impact - Bing
Bing looks at total references in Twitter
(Tweets / Re-Tweets) as a Ranking Signal
Bing looks at “Social Authority”
• Bing calculates authority of person who tweeted
• Links tweeted by people with high social authority carry more
weight
• How many people you follow
• How many people follow you
• Social Authority has slight affect on regular search results
• Social Authority has large affect on social search (tweets from
biggest authority have highest change to appear in social search)
• No link equity directly (Twitter links are rel=nofollow)
• **Fire hose Data does not have rel=nofollow
(may carry some link equity)
• Many other metrics can be speculated as having an impact
• Authority of Followers
• Following / Followers Ratio
• Diversity of Sources
• Engagement Level
17. Facebook – Direct SEO Impact
Google:
• Does not index links / content / data on personal walls
• Does index links / content on pages
• Treats shares on pages as tweeted links
• Likes do not affect regular search results
• Event pages get indexed and can rank in search results
Bing:
• Does not index links on personal walls
• Does index links / content on pages
• Does not calculate personal authority of users
• Looks at shares marked “everyone” and shares from pages
• Likes do not affect regular search results
• Event pages get indexed and can rank in search results
• Looks to see if a Facebook shared link also appears in Twitter, if so it may give it a
slight boost
18. • According to Matt Cutts in October 2012, Google +1s
Do Not Directly Affect Search Rankings
• This is likely to change going forward – Quote from
Google:
“For +1's, as with any new ranking signal, we are
starting carefully and learning how those signals affect
search quality.”
• They do affect Social Search rankings and what people
see in their Google plus wall streams
• High number of Google +1s can increase click through
rates for organic listings
Direct SEO impact - +1
19. Direct SEO impact – Shares
Google Plus Shares
• Google posts can rank in Social Search Results
• There is no conclusive data for the affect of
Google Plus shares on the direct impact of SEO
• It seems logical that it would be treated much
like Tweeted Links or Facebook shares.
20. Google Plus – Rel=Author
Rel=Author is Google’s new syntax which
allows attribution of content creation to
individual authors.
Rel=Author can be used to attribute
content to authors (personal profiles) or
brands (pages).
Authorship is another way for Google to
establish trust for pages.
No evidence that Rel=Author currently
influences rankings.
21. 40% more
Click Thru
Click-through rates that
are 40 percent greater
than normal.
- Greg Boser, President
BlueGlass SEO
Google Plus – Rel=Author
22. Highly Recommended
Rel=Author is a necessary implementation and the
cornerstone for Google’s new Author Rank system.
Google Plus – Rel=Author
Image taken from www.seomoz.org
23. 4 Easy Steps to Implement Rel=Author
Step 1
Sign up for a Google+ Profile (Author) http://plus.google.com
Sign up for a Google+ Page (Brand) http://www.google.com/+/business/
24. 4 Easy Steps to Implement Rel=Author
Step 2:
List the Websites You Create Content For In the Contributors Section of Your Profile
Edit Your Profile and Add Links to the Field that Says: “Contributor To:”
25. 4 Easy Steps to Implement Rel=Author
Step 3:
Implement the Rel=Author Meta Tag <a rel="author" href="https://plus.google.com/profileID"></a>
Example: <a rel="author" href="https://plus.google.com/105175341881739425951"></a>
26. 4 Easy Steps to Implement Rel=Author
Step 4:
Check that the Implementation Works with the Google Structured Data Testing Tool:
http://www.google.com/webmasters/tools/richsnippets
Detailed Instructions:
http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218
27. The Two Link Method
• Alternative to Meta Tag
Image Taken from http://www.seobuzzinternetmarketing.com/blog/rel-author-and-google-seo-tool/
28. Blogging - Direct Impact
• Blog posts are new pages of content that
can be focused on new keyword
opportunities or reinforce existing targets
• Blog posts topics are not constrained by
current site architecture
• Blog posts provide excellent internal link
opportunities
• New blog posts create new pages that
slightly increase Page Rank
29. YouTube - Direct Impact
• YouTube is the world’s second largest
search engine
• Top listings in YouTube can drive
considerable traffic
• YouTube thumb nails also appear in
regular Google / Bing search results
• Thumb nail universal search listings are
influenced by social metrics (shares,
embeds, etc)
30. Facebook Open Graph - Direct Impact
• Facebook Open Graph Search is the
new searching functionality that allows
you to search Facebook profiles / pages
• Currently focused on people and places
• Facebook Meta Tags for Open Graph
can be implemented:
https://developers.facebook.com/docs/o
pengraphprotocol/
• How usage varies from regular Google /
Bing search remains to be seen
• Facebook Open Graph search is still in
Beta and available to only a select group
at this time.
32. Links – Effect of Social Media
• Most links found in social media
networks are rel=nofollow and do not
boost regular search rankings.
• Occasionally profile links will be counted.
• Social Media Networks attract links by
marketing good content to target
audiences
• The more friends and followers you have
that share an interest in the content you
are producing, the more potential links
you content will receive when it is shared
through those channels
33. Links – Effect of Social ctd
• The stronger and more personal your
relationship is with friends and followers,
the greater propensity for links
• Having a consistent approach to
promoting content through social networks
is critical
• Social networks are not push marketing
channels
• The collection of social media networks for
your audience can be referred to as your
Social Media Broadcast System
34. • Bloggers have a high propensity to link to
3rd party sites - Webmasters do not
• Blog posts are typically more timely in
nature and are focused on current events
• Bloggers typically have personal
relationships with other bloggers which
increase the propensity to receive a link
• The more personal relationships a
blogger has with authoritative authors in
their industry, the greater chance of
receiving a meaningful link for any piece
of content
• Blog posts are most effective from an
SEO perspective when they have
keyword focused internal links to relevant
pages that target high priority keywords
• Guest blogging is one of the most
effective link building exercises that also
benefits your brand and authority
New Blog URL: 481 Links / 33 Domains
Old Blog URL: 960 Links / 192 Domains
Only Includes Links to Blog Homepages
Links – How Blogs Attract Links
36. Social Media Recommendations
1. Ensure Social Media teams understand what pages
target high priority keywords
2. Share preferred landing pages consistently across
social media networks
3. Update those URLs consistently with unique,
relevant and compelling content
4. Use social media networks to establish relationships
by liking, commenting and sharing content from
friends and followers
5. Have a consistent posting schedule to all social
media networks you participate in
6. Ensure that you respond to friends and followers in a
timely manner
7. Share new content, press releases, current company
events, discount codes and contests
37. Blog Recommendations
1. Ensure Blogging teams understand what pages
target high priority keywords
2. Consistently imbed relevant preferred landing
pages for your site into blog posts
3. Use your standard site navigation template for all
blog pages
4. Ensure that your bloggers have Google profiles
and implement Rel=Author tags on your site
5. Implement Rel=Author tags for your brand on
news pages
6. Incorporate the development of personal brands
for your bloggers into your social media strategy
38. Blog Recommendations ctd.
7. Ensure that blogs posts are optimized for SEO, especially
page titles
8. Make sure you have a link to your blog in your global
navigation template
9. Train bloggers on SEO best practices so that they can
optimize content as it is created
10. Make back links a metric that bloggers are rewarded for
11. Add compelling info-graphics to important blog posts
12. Ensure that bloggers spend some time each week reading
and commenting on target blogs to establish relationships
13. Ensure your bloggers spend time each week cultivating
relationships with prominent bloggers
14. Create blog posts that offer an opinion or point of view on
popular blog posts from other authors
39. • Social media activities improve performance across social
and local search results (as well as YouTube).
• Author authority is going to play a significant impact on SEO
performance going forward and companies need to develop
strategies for embracing individual brands.
• Social media teams must integrate with SEO teams in order
to maximize performance:
– SEO Best Practices Training
– Follow the Social Media and Blog recommendations
– Understand Priority Keywords / PLPs
– Emphasize Relationship Development
– Incorporate Link Acquisition into Social Media Success Metrics
• Rel=Author is a necessary implementation and the
cornerstone for Google’s new Author Rank system.
• Facebook Open Graph search bears watching as it becomes
available to all users.
Key Takeaways
JJ: Use a different example here? Something local but not pizza
Image Taken from:http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480
Summarization of Danny Sullivan’s Interview with Google / Bing – 12/1/2012http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Summarization of Danny Sullivan’s Interview with Google / Bing – 12/1/2012http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Google:Notes on Google Rel=Author Markup Rel=Author is Google’s new syntax which allows attribution of content creation to individual authors. Rel=Author can be used to attribute content to authors (personal profiles) or brands (pages). Authorship is another way for Google to establish trust for pages. No evidence that Rel=Author currently influences rankings Click-through rates that are 40 percent greater than normal, according to Greg Boser, President of of SEO agency BlueGlass Rel=Author is a necessary implementation and the cornerstone for Google’s new Author Rank system.