1) The document summarizes key findings from interviews and research conducted by Columbia Journalism School's Tow Center for Digital Journalism on the relationship between digital news publishers and platforms.
2) Publishers have differing strategies for platforms based on their business models, and feel they have little visibility into how platforms' algorithms and metrics work.
3) While platforms expand opportunities, publishers worry about losing control over audiences and struggle to measure the impact of platform strategies.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
The Future of Marketing: Five Megatrends of 2018 [Webinar]
It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report.
Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends:
1. The future of marketing is contextual
2. Purpose is the heart of marketing
3. The future of public relations is participatory
4. Marketing automation 2.0: how to see past the walls of your MAP
5. Chatbots are here to stay
The Presenters:
Mathew Sweezey - Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls - Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results TKMG, Inc.
Recorded webinar: http://slidesha.re/1mRBbSd
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/TOObk
Hoshin Kanri (also known as strategy deployment) is a highly effective way for organizations to select and prioritize the important work they need to do to realize their business goals. Done properly, the approach results in organization-wide alignment about what matters and a more focused approach for realizing results.
In this webinar, you'll learn how strategy deployment can help your organization, department, or work team accomplish far more in a given year, with far less stress and far better results. The approach also leads to far higher levels of employee engagement.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
The Future of Marketing: Five Megatrends of 2018 [Webinar]
It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report.
Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends:
1. The future of marketing is contextual
2. Purpose is the heart of marketing
3. The future of public relations is participatory
4. Marketing automation 2.0: how to see past the walls of your MAP
5. Chatbots are here to stay
The Presenters:
Mathew Sweezey - Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls - Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.
Nobody Cares About Your Newsletter - Mobile MarketingMathew Sweezey
More people in the world have access to cell phones than have access to clean drinking water, or electricity, and email open rates are at best 5%. Follow along Mathew Sweezey, head B2B marketing evangelist for Salesforce.com as he teaches you how to break thought and generate revenue with mobile marketing. Learn how to use geo fencing at tradeshows, drive real leads via paid social video, and how to design emails and content, which converts on mobile devices.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results TKMG, Inc.
Recorded webinar: http://slidesha.re/1mRBbSd
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/TOObk
Hoshin Kanri (also known as strategy deployment) is a highly effective way for organizations to select and prioritize the important work they need to do to realize their business goals. Done properly, the approach results in organization-wide alignment about what matters and a more focused approach for realizing results.
In this webinar, you'll learn how strategy deployment can help your organization, department, or work team accomplish far more in a given year, with far less stress and far better results. The approach also leads to far higher levels of employee engagement.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
The Language of Discovery: Designing Big Data InteractionsJoe Lamantia
The Language of Discovery: A Grammar for Designing Big Data Interactions
The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences.
Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments.
To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world.
Specifically, this session will present:
• A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas
• Observed and reusable patterns of discovery activities in individual and collaborative settings
• Examples of the architecture of successful discovery experiences at small and large scales
• A vocabulary and perspective for discovery as a critical individual and organizational capability
• Leading edge examples from the rapidly emerging space of applied discovery
• Design futures and concepts exploring the possible evolution paths of discovery interactions
The aim of this list of programming languages is to include all notable programming languages in existence, both those in current use and ... Note: This page does not list esoteric programming languages. .... Computer programming portal ...
Nurun - Ifop : Influence des médias sur les décisions d'achatsNurun
En partenariat avec l’Ifop, Nurun présente son étude « Influence des médias sur les décisions d’achats » dont l’objectif est de décrypter l’influence des médias Internet, TV, radio, affichage et presse sur les décisions d’achat.
L’étude a été menée auprès de 1012 Français interrogés sur leurs achats dans 19 catégories de produits : billets de train et d’avion, séjours à l’hôtel, assurances, maquillage, alimentation pour bébé, yaourts, soins de la peau, spectacles, investissements financiers, location et achat automobile, achat de logement…
Most people know what they need to do to live a healthy lifestyle, but very few people adopt healthy behaviors. Why? How do we change? Watch this presentation by Lorie Eber, Wellness Coach and get the answers.
Anatomy of Brain by MRI
In this presentation we will discuss the cross sectional anatomy of brain. Then we will discuss the Most common diseases to be evaluated by brain imaging.
In my opinion this presentation is a road map for beginars.
The Ultimate Guide to Creating Visually Appealing ContentNeil Patel
From videos to infographics, I’m constantly leveraging visual media.
Can you guess why?
It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.
So, how do you create these visual masterpieces? Well, this infographic should help you.
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements.
This is what I carry with me. What do YOU carry?
Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
So you want to identify the numbers that move your business' bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We're here to help. We'll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years' time. We'll be sure to share tips and slides so you can put our practical advice to use right away.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
Our Head of PR & Social Laura Crimmons takes a look at how PR has changed in recent years in particular due to the rise in social media usage and makes some predictions for how it might continue to change in the future.
20 Best Tips for Using Snapchat, WhatsApp, Instagram Direct & Other Chat Apps...Cursive Content Marketing
Popular chat apps are quickly evolving from messages between friends to content-rich platforms, and their value for brands is growing.
A telling sign of their importance? Facebook spending $16 billion to acquire WhatsApp.
Here are 20 tips on how to use chat apps in your 2014 content marketing efforts.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
NEW Groundbreaking AI App Curates & Automatically Crafts High-Value Newsletters People Eagerly Read.
Transform Any Website or YouTube Video into a Newsletter Superior to Anything You Could Write Yourself
The Tech Behind the 'Newsletter Linchpin AI' App
Content Aggregation: The AI Curation Matrix scans multiple sources to gather relevant articles, blog posts, and other types of content based on predefined topics or keywords.
Quality Assessment: The algorithm evaluates the quality of the aggregated content based on factors like readability, relevance, and credibility.
Personalization: The matrix tailors the selection of content to match the preferences and behavior of the target audience, ensuring higher engagement.
Contextual Understanding: The AI understands the context in which certain content will be most effective, allowing for more targeted curation.
Duplication Avoidance: The matrix ensures that the same or similar content is not repeated, keeping the newsletter fresh and engaging.
Multi-Source Integration: The AI Curation Matrix can pull content from various platforms, including blogs, and news sites, offering a diverse range of information.
Real-Time Updates: The matrix constantly updates its content pool, ensuring that the newsletter includes the most current and relevant information.
Automated Summarization: The feature can automatically summarize long articles, providing concise yet informative content for the newsletter.
Idea Generation: The Idea Processor starts by generating a list of potential topics or themes based on user input, trending topics, or historical data.
Concept Mapping: The feature organizes the generated ideas into a conceptual map, showing how different ideas are related or can be combined for more comprehensive coverage.
Content Structuring: The Idea Processor helps in outlining the structure of the newsletter, suggesting where each idea or topic would fit best.
Relevance Scoring: Each idea is scored based on its relevance to the target audience, current trends, and the overall theme of the newsletter.
Idea Prioritization: The algorithm prioritizes ideas based on their scores, ensuring that the most impactful topics are covered first.
Content Suggestions: The processor can suggest internally content that would best convey each idea.
Gap Analysis: The feature identifies gaps or areas that lack sufficient coverage, prompting the user to explore additional topics or angles (only flows with user feedback).
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
1. Digital News in a Distributed Environment
Columbia Journalism School, June 21, 2016
#towpnp#dnp2016
2. Platforms and Publishers:
A Snapshot
Emily Bell, Pri Bengani, Pete Brown,
Alex Gonçalves, Nushin Rashidian, Claire Wardle
Tow Center for Digital Journalism
June 21, 2016
#towpnp
3. Agenda for Today
Background to the research
Key findings from interviews with publishers
Key findings from interviews with platforms
Content analysis: who is posting what, where
Conclusion and questions
#towpnp
5. Tow Center work has always focused on journalism and the social web
6.
7. January Snapchat launches Discover
April Google announces Digital News Initiative
May Facebook launches Instant Articles
2015 June Launch of Google News Lab
September Launch of Apple News
October Twitter launches ‘Moments’
October Google announces Accelerated Mobile Pages
February Google/Twitter launch AMP
March Facebook Algorithm tweaked to favor live videos
2016 April Messenger bots introduced, including CNN
April Facebook Live launched for all
June Instagram’s feed becomes algorithmically driven
June Snapchat Discover stories appear in ‘Updates’ feed
June Snapchat rebrands Discover
#towpnp
8. Today we’re announcing a two year research project
1. Policy exchange forums
2. Workshops
3. Focus groups
4. White papers
Launching Fall 2016
#towpnp
10. 1. One roundtable attended by fifteen social media and audience editors.
2. Interviews with more than forty journalists and executives at news
organizations.
3. Interviews with eight platform executives from five companies.
4. Content analysis of nine publishers and their output on twelve platforms.
5. Analysis of the AMP carousel based on Google Trends keywords.
#towpnp
15. Newsrooms are posting ever more journalism directly to platforms, but
with little idea of the ultimate rewards.
Platforms influence much more than distribution, e.g. format, story
selection.
Publisher strategies for platforms are dictated by business models and
no one solution works for all.
Publisher relationships with platforms are not all equal.
Non-commercial but important civic issues unaddressed.
Some platforms are now publishers, by design or default.
#towpnp
16. #towpnp
Newsroom Manager, Print Publisher
Some publishers are focused on the opportunities
“Platforms have given us way
more creative freedom than we
have in the past to tell a story.
We're creating new forms of
storytelling.”
Newsroom Manager, Local Publisher
“Our influence in the world has
more impact because of the
reach we’re able to get on
these platforms.”
17. “They are publishers, they control
the audience in many ways.
They’re the gateway to the
audience and they determine what
they will allow and what they won’t.
It’s their world. I see them as a
partner, but we call them a
frenemy...and I don’t even know if
that’s totally accurate.”
Digital Manager, National Print Publisher
#towpnp
“We are collateral damage in
the war between platforms.
They're fighting with each
other …they will promise
certain things to some, they’ll
give [a publisher] a chance to
play, but not to others.”
Newsroom Manager, Local Publisher
But some publishers feel powerless
18. “I think the New York Times and the Washington Post did a disservice for
a lot of us by jumping into bed with Facebook on Instant Articles so
quickly without really scrutinizing [the deal]. It really ends up hurting us in
the long haul.”
Some publishers worry that the industry is hurting itself
Newsroom Manager, Local Publisher
19. #towpnp
“It’s incredibly cut throat right now, and Snapchat plays it
very close to their chest in terms of if they let you onto
their platform. It’s like the Hunger Games, because you
fight to get on it and you fight to stay on it.”
Manager, Digital Native Publisher
Some worry it’s getting brutal
21. 1. Business models are driving platform strategies
2. Conflicting opinions exist at the local level too
3. Branding on platforms is a key concern for all publishers
4. Lack of consistent data and metrics is a major challenge for all
publishers
5. Publishers are worried about who owns the audience
6. Some appetite for industry collaboration
23. “Everything that I’m doing with my social teams around the world is all
about creating a CNN news habit. And I don’t care how or where that habit
happens, and I don’t care where you’re a user. It can be on Snapchat and
you’re coming back to us three times a week, or it can be on Facebook
Messenger and you’re engaging with our content eight times a week. I care
that you have a CNN news habit. And that makes us relevant going forward
in the world of disrupted distribution.”
Samantha Barry, CNN
For many publishers reliant on advertising, it’s an all-in strategy
24. “It is still important to get people back to the site. We’re looking at
distribution platforms as a space where we can build a new
relationship with readers and engage with our current readers. There
is an understanding that we need to meet the audience where the
audience lives, and when that audience is an 18-34 year old
audience, we understand that there are new habits… and this is
really about educating a new audience about what value the Wall
Street Journal brings.”
Carla Zanoni, Wall Street Journal
For publishers with a subscription model, it’s about getting people
back to the site
28. “The algorithms, because they favor scale and reach they're naturally
going to favor national and international stories, and so local journalism
gets de-prioritized. I think we do run the risk of selecting winners in this
game.”
Some local publishers feel particularly left out
Newsroom Manager, Local Publisher
#towpnp
29. “I would love to be in a place where we are thinking about engaging
an audience via Snapchat Story or Facebook Instant Articles. But
right now, we are just not there yet.”
Some local publishers are bogged down in legacy issues
Digital Manager, Local Publisher
#towpnp
30. “Our very small local sites will close, but they will retain their social
presence and they’ll be able to publish their Instant Articles. Actually, we
think that that will probably generate more audience for them and
probably better commercial than having an actual website. So we
completely drank the Facebook Kool-Aid.”
Other local newsrooms see platforms as a route to survival
Digital Manager, Local Publisher
#towpnp
31. 3. Branding on platforms is a key
concern for all publishers
#towpnp
33. "If we’re out here for branding but nobody even recognizes it, then that’s a
problem, because if our brand is related to the Snapchat brand then
maybe it’s not worth it.”
But for some platforms, design obscures news brands
Digital Manager, National Print Publisher
#towpnp
34. “Instead of competing for the top spots on the homepage, what [reporters
are] saying is: ‘When is my story going to go on the main Facebook
page?’ It’s really competitive. It’s a bit like the old days of getting the
splash.”
It matters for individual journalist brands too
Digital Manager, Local Publisher
#towpnp
35. 4. Lack of consistent data and metrics
is a major challenge for all publishers
#towpnp
36. “Now you have to collect data from another source and be able to
compare it to your site data. That’s not apples to apples because it’s
measuring different things and different situations. It’s just another strain
on your organization.”
Different metrics make comparisons very difficult
Digital Native Publisher
#towpnp
37. “Facebook needs to give us access to [data] so we can better
understand what the trade-offs are that we’re making.”
Lack of data hinders strategy and product development for publishers
“We just don’t have as rich of a story on Facebook as we do on our own
site. We can’t connect the dots on time spent or reader engagement with
an Instant Article as well as we can with articles on our site.”
Senior Manager, Print Publisher
Senior Manager, Print Publisher
#towpnp
38. “There’s so much mystery to it that we have to stay so vigilant trying to
get early reads on how the algorithm is treating everything that we’re
pushing out. We get better at decoding it but they keep changing it.”
Platforms are unpredictable
Senior Manager, Print Publisher
#towpnp
40. “It all comes back to who owns the relationship with the user, is it
Facebook or [us]? That informs everything in terms of what the
advertising team can present, what are the different little conversion
hooks that marketing and product can get in there. It all comes down who
controls that relationship and that data.”
Digital Manager, Print Publisher
#towpnp
Who ‘owns’ the audience?
41. “We think of our readers as the customers
that we want to serve with great news, great
experience.”
Michael Reckhow, Facebook, November 2015
43. "We as an industry are not proactively working together to set down
equitable terms. There is strength in numbers and understanding
what each other is going through.”
“Publishers have more leverage than they think.”
Senior Editor, Digital Native Publisher
Newsroom Manager, Local Newsroom
#towpnp
Some interviewees called for more industry collaboration
44. Creative opportunity vastly expanded.
For most publishers, a better experience for users.
Platform teams and initiatives viewed positively.
#towpnp
Lack of transparency around the algorithms.
Surrendering control for no net financial benefit (yet).
Serving multiple platforms is very resource intensive.
46. “As someone pointed out, there was Craigslist before, then it was
Google, now it’s Facebook. It will be Snapchat next. The world is
evolving and people are getting their news in different ways and as a
complement to the way they’ve always got their news. We didn’t set out
to do this. I wish we could all say we had a strategic vision. Instead it
was, ‘Huh, people like news, let’s give them more news.”
Platform representative
47. 1. The two mentalities and cultures are very different
2. Frustration at the way platforms are discussed in the media
3. All struggling with how to scale their partnerships
4. Platforms want to collaborate with the news industry to find
solutions
5. No two platforms are the same
6. Frustration that publishers haven’t done more to innovate
48. 1. The two mentalities and cultures are very different
“The news industry hasn’t caught up with the fact that we’re no
longer in an era of editor choice, it’s user first. It’s all about news
personalization.”
Platform representative
Interviewees at platform companies talked about having a culture of
innovation and that there was less fear of failure compared with
newsrooms.
49. Platform representative
2. Frustration at the way platforms are discussed in the media
“The media are looking for the moonshot. The want every platform
change to be the solution.”
“How can we get the benefit of the doubt?”
Platform representative
50. 3. All struggling with how to scale their partnerships
“We want to give tools to people so that they can do things for
themselves as opposed to us doing it for them.”
“So, it’s my big bug-bear, right? If you want to ring us, who do you
ring? So the emphasis is how do you deliver an ‘always on’ product
support to a range of publishers well beyond the people you can
actually actively hand hold?”
Platform representative
Platform representative
51. “It’s more about finding a path together…we need to use the
opportunities when we are in the same room to show that there is more
of a possibility for us to be productive together.”
Platform representative
4. Platforms want to collaborate with the news industry to find solutions
52. Platform representative
5. No two platforms are the same
“No two platforms are the same yet we are placed in the same
‘social media’ bucket. Researchers differentiate between network
news and cable news, newspapers versus online news. We are all
just labeled ‘social media’ .“
During interviews, platforms would compare themselves to one
another, explaining the number of years since their launch, their
different philosophies around the networked vs. native models, and
their different levels of reliance on algorithms.
57. Over one week, the news organizations we sampled
published on average 1,178 posts across 7 platforms
603 posts
7 platforms
2,046 posts
8 platforms
#towpnp
68. Pilot Study (US only): Orlando shootings
• June 12, 2016
• Data gathered at 45 minutes past every
hour
• 28 Carousels containing relevant stories
(12 for “Florida”; 16 for “Orlando”)
• 244 relevant stories in these carousels
• 38 different publishers had stories in
carousels
#towpnp
69. Rank Publisher Appearances
in Carousel
Av. position in
carousel
1 NBC News 19 4.4
2 USA Today 11 6.3
2 Time 11 6.0
4 NY Daily
News
10 4.7
5 Yahoo 9 3.2
5 RT 9 6.4
5 ABC News 9 6.1
8 BBC 8 3.1
8 Slate 8 6.8
Rank Publisher Appearances
in Carousel
Av. position
in carousel
10 CNN 7 3.9
11 CBS News 6 4.7
11 New York
Times
6 2.3
13 Al Jazeera 5 8.0
13 Huffington
Post
5 6.6
13 The Hill 5 8.4
16 Relay
Media
4 3.3
16 People 4 8.0
#towpnp
71. The rise of the role of platforms in
journalism mean social teams are
increasingly making key strategic
and editorial decisions.
As with ‘legacy to Web 1.0’ twenty
years ago, there is no uniformity
about how publishers approach
this.
But in some newsrooms it is still
under resourced, or seen as
suspicious and peripheral.
73. Archive
Public record at risk.
The daily archive of news stories is
increasingly contained on social
platforms where deletion and ‘link rot’
are common.
Platforms such as Snapchat are
designed to erase material once posted
for 24 hours.
#towpnp
74. Ethics & Standards
Standards for native advertising unclear.
Transparency of distribution process and
algorithms needed.
#towpnp
75. Transparency is needed from
publishers too
No transparency over nature of financial
relationships.
Who is being paid for what?
By incentivising publishers to use certain
tools and create journalism in certain
formats, platforms are changing
dynamics inside newsrooms.
76. Landscape review published later in the year
Four policy exchange forums around key questions over the next
twelve months
Content analysis expanded to include local publishers and to track
changes
Algorithmic analysis continued
Focus groups carried out over the next 6-9 months
Next Steps
#towpnp
format, design, tool building, business models, quotas for participation, even commissioning process is changed.
format, design, tool building, business models, quotas for participation, even commissioning process is changed.
Slide 25
This will be updated
Slide 57
Slide 58
PB: Point here for me is that Facebook provides an option: open (link back to your website) or walled garden (use Instant Articles, Live, videos, photo galleries, etc.). What we see here is very few oped for the open option (just Vice News and WSJ are heavily in favour of this approach, while NYT slightly favoured open [56%] over walled garden [44%]). In most cases, blue (walled garden) dominates orange (open web)