ChatGPT Training Session

@schachin
Kristine Schachinger
Kristine@SitesWithoutWalls.com
"Unlocking the Power of ChatGPT”
-- without blowing yourself up --
“…they are prone to hallucinating, and crucially they are incapable of justifying their utterances…”

@schachin
The Basics.

@schachin
Some of the general parameters that are used to train language models include:
ChatGPT & the Hype.
• “ChatGPT can pass the bar.”
• “GPT gets an A+ on all exams.”
• “GPT gets through MIT entrance exam with flying
colors.”
How many of you have recently read articles
claiming something like the above?
I know I have seen a ton of these. It seems like every
day, there’s a new thread claiming that GPT is
almost Skynet, close to artificial general intelligence
or better than people.”
https://searchengineland.com/llm-seo-disaster-429165

@schachin
Important!
Large Language Models Do Not “Know Things”.

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Important!
Large Language Models Are “Predictive Text”.

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Training vs Analysis.

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Training
vs
Analysis
____________
What does 9x5=?
3D cartoon image in the style of Bart Simpson writing
readable mathematics multiplication time tables on the
Training vs. Analysis?

@schachin
There are over 121 MILLION rresults for “SEO AI Tools”

@schachin
Be careful of claims
companies selling
AI Tools make.
Remember.
LLMs hallucinate.
create a 3D cartoon in the Disney animation style holding a warning sign and looking frantic

@schachin
Be careful of claims
companies selling
AI Tools make.
Excellent Twitter Thread.
create a 3D cartoon in the Disney animation style holding a warning sign and looking frantic
https://twitter.com/RyanJones/status/167190359
5631878150?ref_src=twsrc%5Etfw%7Ctwcamp%5
Etweetembed%7Ctwterm%5E1671903595631878
150%7Ctwgr%5E401b3f049ea9a30b42ee454953c
e5458ba5cdd74%7Ctwcon%5Es1_&ref_url=https
%3A%2F%2Fsearchengineland.com%2Fllm-seo-
disaster-429165

@schachin
Large Language Models Hallucinate
They generate words from training.
They do not analyze input.
Google Paper
https://www.semanticscholar.org/paper/Rethinking-Search%3A-Making-Domain-Experts-out-of-Metzler-Tay/e3d7065d6196437259483ed8b9b70ba4b4bb76ad
“…they do not have a true understanding of the
world, they are prone to hallucinating, and crucially
they are incapable of justifying their utterances by
referring to supporting documents in the corpus
they were trained over.”

@schachin
Why do LLMs hallucinate?

@schachin
They are trained
to sound
confident and
human.
3D cartoon style image with a very confident man who is overly muscular and cocky

@schachin
Even when they
are WRONG!
https://twitter.com/RyanJones/status/1671905977438797832?s=20

@schachin
Even when they
are WRONG!
3D cartoon style image with a very confident man who is overly muscular and cocky

@schachin

@schachin
Example of an LLM Hallucination.
LLM means a “Large Language Model”.

@schachin
ChatGPT & the Hype.
Ryan Jones Tweet

@schachin
Prompt Engineering.
This is your most important skill in working with AI.

@schachin
ChatGPT Prompts.
Prompts.
The MOST Important Part of Using ChatGPT.
Prompts provide a starting point for ChatGPT to generate text based on the input given. They
can be used to guide the model's output and control the context of the generated text.
Prompts? Simply means, how you tell ChatGPT what to write.
This relies on another language model called InstructGPT, which allows you to give ChatGPT
detailed and specific instructions.
https://www.searchenginejournal.com/chatgpt-for-content-and-seo/473823/#close

@schachin
Image Prompts.
Rules for writing prompts for ANY AI GENERATOR.
How to write ChatGPT Prompts
• Give Context
• Be Clear
• Be Concise
• Be Specific
• Be Descriptive
• Define Format
• Define Length
• Define Style

@schachin
InstructGPT: ChatGPT Prompts.
Prompts.
Quality Input = Quality of Output.
or …
Garbage In = Garbage Out.
No matter what kind of AI Creation Tool you use the prompts will
determine the quality of that content or image created.
3D FUNNY cartoon style, not diffused, clear image
representation the words "garbage in, garbage out"

@schachin
Be careful of overly complex
prompts. It confuses LLMs.
create a 3D cartoon in the Disney animation style holding a warning sign and

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Prompt Engineering Examples.

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Creating Content.

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Using ChatGPT Prompts: Content.

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Using ChatGPT Prompts: Content + Style.

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Creating Content Summaries.

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Using ChatGPT Prompts: Summarization.
https://ahrefs.com/blog/chatgpt-for-seo/

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Using ChatGPT Prompts: FAQs.

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Writing Emails.

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Using ChatGPT Prompts: Write Emails.

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Creating Fun Stuff!

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Using ChatGPT Prompts: Lyrics.

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Using ChatGPT Prompts: Poetry.

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Generating Ideas.

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Using ChatGPT Prompts: Ideas.

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Creating or Fixing Code.

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Using ChatGPT Prompts: Code.

@schachin
:From AHREFS Article…
“We can use ChatGPT to write the code.
Here’s a sample prompt:
Using Hunter.io’s “Email Finder” API,
write a function called findEmail in
Google Appscripts to return a person’s
email address. If no email exists, then
return “THEY DON’T WANT TO BE
CONTACTED.” I will provide the first
name, last name, and domain name.
BTW, my API key is [MUTED]. Go!”
Instructional Details https://ahrefs.com/blog/chatgpt-for-seo/

@schachin
“Playing with the ChatGPT API. Wrote a python
script that grabs the top ranking pages for a
query, grabs related search terms, feeds all that
content to chatGPT and has it create content
ideas. Just a proof of concept. cooler stuff
coming soon. #ChatGPT #seo #Python”

@schachin
Disclaimer.
Do Not Write Code that is put online with ChatGPT
if you do NOT know how that code works.

@schachin
Important!
ChatGPT Output Cannot Be Copyrighted.
Not in the US or the EU, not yet anyhow.

@schachin
Generating Images.
(Not ChatGPT’s Dall-e. Examples are Midjourney.)

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Image Prompts Example: Barry Schwartz & SEORoundTable.com
https://www.seoroundtable.com

@schachin

@schachin
Why did
this
happen?
Hint? It is in
the image.
Original Image

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Using idioms can
make for
interesting
results.

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When Do You Use ChatGPT?
When Do You NOT Use ChatGPT?

@schachin
Some ….
ChatGPT Ideas for Marketers
• SEO: Titles and Metas (okayed by
Google)
• PPC Landing Pages
• Content Ideas
• Content NOT for Search
• Content for Ads are Okay!
• Topical Funnels
• Summarize a Competitor’s Site Content
• Product Descriptions
• Customer Service / Chatbots
• RegEx Equations
• Emails
• Outreach
• Link Building
• Lead Generation
create a 3D cartoon character who is a digital marketer using AI for
SEO tasks

@schachin
Why NOT use ChatGPT for site content
for search engines?

@schachin
SEO tasks
Content NOT for
Search
https://www.seroundtable.com/google-ai-plagiarized-content-34495.html

@schachin
SEO tasks
Content NOT for
Search
https://developers.google.com/search/updates/helpful-content-update

@schachin
THE MOST IMPORTANT
SLIDE OF THIS ENTIRE
PRESENTATION!
Is Next 

@schachin
ALWAYS USE HUMAN REVIEW.
ChatGPT is not a search engine, has no fact checking function, and was not
trained on any data past 2021 so make sure someone reviews the output
produced for errors, accuracy, factual information, and tone.

@schachin
Some Tools.

@schachin
So many, many,
MANY TOOLS!

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ChatGPT Plug-Ins.

@schachin
ChatGPT Tools: Plug-Ins.
ChatGPT Plug-Ins
You have to get the paid model of
OpenAI to use the plug-ins.
These are third party tools, so be
careful that you know you can
trust the plug-in.
• The waitlist does not exist
anymore. As long as you pay,
you have access.
• Very limited right now.
https://openai.com/blog/chatgpt-plugins

@schachin
ChatGPT Plug-Ins on GitHub
https://github.com/yoavanaki/chatgpt-plugins
ChatGPT Tools: GitHub.

@schachin
https://github.com/yoavanaki/chatgpt-plugins
ChatGPT Tools: GitHub.

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ChatGPT Prompts.

@schachin
ChatGPT Marketing/SEO Tool.
Google Chrome Extension
AIPRM
• https://www.aiprm.com/
Once added to your browser it
will show up in your ChatGPT
page when you login.
It has ChatGPT Tools for
• SEO
• Marketing
• Sales/SASS
ChatGPT Tools: AIPRM: SEO/SEM/Marketing.

@schachin
• https://www.aiprm.com/
AIPRM is a prompt management tool and
community-driven prompt library. Use it
to complete marketing, sales, operation,
productivity, and customer support tasks
in minutes that used to take hours with
ready-to-use prompts for ChatGPT, Bard,
Midjourney, and DALL-E 2.
ChatGPT Tools: AIPRM: SEO/SEM/Marketing.

@schachin
ChatGPT Prompts in Action.
Video link https://youtu.be/vXoPeRnQ8e8

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https://www.aiprm.com/

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ChatGPT Starter Kit.

@schachin
Read these to get started
with ChatGPT for SEO/M & Affiliates.
Introducing ChatGPT from OpenAI
• https://openai.com/blog/chatgpt
How to Use ChatGPT: Two Guides
• https://www.zdnet.com/article/how-to-use-chatgpt/
How to write Prompts like a Prompt Engineer
• https://www.zdnet.com/article/how-to-write-better-chatgpt-prompts/
• https://mpost.io/prompt-engineering-ultimate-guide/
AHREFS [Best SEO ChatGPT Starter Article]
• ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)
Midjourney Quick Start Guide
• https://docs.midjourney.com/docs/quick-start

@schachin
ChatGPT Prompts.
Prompts.
Ideas for how you can use ChatGPT outside simple digital marketing.
• 100 Best ChatGPT Prompts (Updated in May 2023)
• Web Development ChatGPT
• Music ChatGPT
• Business ChatGPT
• Educational ChatGPT
• Comedy ChatGPT
• History ChatGPT
• Health&Medicine ChatGPT
• Art ChatGPT
• Food & Cooking ChatGPT
• Marketing ChatGPT
• Game ChatGPT Prompts
ChatGPT Tools: Prompts For Everyone.

ChatGPT Training Session

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ChatGPT Training Session