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Powerful & Effective
         Presentation
               Design

      Part 1 – Slide Design




Helping you to stand out
This may
  NOT
be for you
NOT for the Top 5%
NOT for the Bottom 5%
IT IS
for
the
90%...
‘Death by PowerPoint’




‘Fantastic
Presentation!’
Words to describe your
   presentation…


        Brilliant




                    P
        Simple
       Powerful
       Fantastic
         Clear
         Easy
       Concise
This is not…



O   How to present



O   How to talk to your audience



O   How to look the part
How to


P   DESIGN
    effective
     slides
Low expectations
  can easily be
   exceeded
In summary…

The guidance on
PowerPoint design
has changed

We can take a lead
now or catch up later

What is the guidance
and how can we take
advantage of it?
Why
use a PowerPoint
  Presentation?
Have your audience

Get IT
     quicker
Why
new guidelines?
In 2005 a new presentation style helped
  win $253m from US drugs company!

                     ‘Frighteningly Powerful’




                      Voted by Amazon as
                       Best Book of 2007
Since 2005 there has been an explosion
 of books based on science & research




   2005   2007   2008   2009    2010
We need to catch up before we
       get left behind
     Manchester using
     these techniques    Knowledge &
        since 2008         adoption
                          increasing




                                2012
Do they work



For Us?
Presentations for…
  Bids & Marketing
   System Options
   Concept Design
 In Place of Reports
What the experts say…

      “PowerPoint is no longer just a
      visual aid for presenters.

      More and more companies are
      shifting to PowerPoint and
      away from text for day-to-day
      documents.

      PowerPoint has become one
      of the business leaders most
      important tools for winning in
      the idea marketplace.”
Great Feedback from
  Clients & Team…


 „A fantastic presentation‟
 John Mothersole, Chief Executive
 Sheffield City Council



                      „Brilliant, really easy
                      to understand‟
                      Lynda Mather, Director
                      G&T Project Management




 „Simple, clear and concise‟
 Simon Haste, Head of Property
 Cats Protection
Excellent Feedback from
   Presenters & Staff
 „Fantastic. The message is much clearer
 and even more powerful with pictures. I love
 the way you‟ve built the story‟
 Lee Hardy



             „The presentation went down really
             well, with the information really easily
             digested… it does our reputation
             a power of good‟
             Nigel Hodgson, Ex-Director, Foreman Roberts


 „I can see why the client was impressed….
 simple but clearly thought out‟
 Duncan Zealey
Why?
The Science behind it…

       Briefly…
Three key findings of science


        Memory overload



        In the mind of your audience



        2 channel brain
Don’t overload working memory




Sensory                   Long-term
            Working
If your audience’s brain
gets overloaded then
interest is lost and you
lose the power to
persuade
Our minds (and your audience) are
      always asking WHY?
Our minds have to filter out
everything that is irrelevant
Information




              Message????
You need to make it easier for
    the minds of your audience
Because…

    Easier on the mind

           = Interest for longer

                 = Engagement with the information

                       = An informed decision

                              = Your objective achieved
Place your conclusion/message
     before your evidence

           “You can double the chance
           your message is understood
           by putting your conclusions
           before your supporting data.

           You can make readers 15%
           more likely to understand
           your slide if you use a
           complete sentence as the
           title”
We need to engage both
channels of an audience’s brain




                        visual cortex



   auditory cortex
‘Written and spoken words use the same
short-term memory, so when both are received
at the same time, the audience suffers from
overload’
                                   Advanced Presentations by Design (2008)


                                               Asgdhi sjdsdk djfkl lsksld
 • This is a bullet pointed list            sdlsks kddloe lksdop eoekos
 • that contains the same information         fkd ldkfo slkd dfklor mdldo
 • that the presenter is saying but         lskso not making any impact
 • you‟re not listening                      because you‟re reading the
 • whilst your reading                               bullet points!
Using images doubles the recall rate

              “What technique can make
              twice as many people
              remember your idea?

              The difference in all the
              studies was the use of visual
              imagery.

              This is called the picture-
              superiority effect and has
              been well known for at least
              40 years.”
What
are the new guidelines?
Amplification through simplification
What were the key points?
What’s wrong with this slide?
3 simple rules…


     One point
     per slide


     Clearly State
     what that one point is


     Illustrate
     that point
One point
      per slide


Extra slides are free!
Clearly State
what that one point is
Headlines NOT Headings
Replace a heading with a
      headline…

Create a news article
      Headline
Stuart Pearce’s Post-Match Interview

     England lost 3-2 to the Netherlands in a friendly as Arjen
     Robben's late winner halted a comeback that looked to have
     earned Pearce's side a draw.

     But the emphasis will now turn to the search for Fabio
     Capello's replacement.

     "I would be confident taking the squad to the Euros, that
     wouldn't daunt me at all," said Pearce.

     "I don't think after that period I have the experience for the
     job. All I'm doing is buying the Football Association some
     time.

     "The full-time manager of England at this moment in time is
     probably somebody else, not me."
11 Words
8 Words
Petrol Prices

Petrol has been pushed up by oil prices, which have
risen in recent months due to tensions over Iran's
nuclear plans and unrest in the region.

The weak pound has also been making oil, which is
bought in US dollars, more expensive for British
buyers.

The price of Brent crude oil hit a 43-month high on
Thursday, peaking at $128.40 a barrel in New York.

The average price of diesel, which was already at an
all-time high, continued to rise to 144.67p per litre,
Experian Catalist said.
5 Words
Everything we do is driven by
        Sustainability


Corporate
 Targets                            Sustainability




                            Life             Comfort            Building
                     Expectancy                              Regulations

            Energy                 Capital             Running           Energy
              Use                    Cost                 Cost       Management




                                   MEP Design
We recommend
Adiabatic Cooling
            (needs
            additional
            mechanical
            cooling)
Illustrate
that point
Use AutoCAD Impression


              Tenant
              Comms
               Room
              Cooling
Use photo’s and images
Use photo’s and images




  Electrical
   System
Diagrammatic
Highlight the conclusions of your data
These techniques result in
 ENGAGING Presentations
  Easier for Non-                    Get the
Technical Audience                Message Faster




                Faster & Better
                Decision Making
The difference is clear… Swords




After…
Clear, simple and concise slides
A typical presentation
Illustrate
your point to
Enhance
your message
One surprising
 side-effect…

 Most people
will not want a
 copy of your
presentation!
Parts 2 & 3 coming soon…



         Part 2
         Presenting Your
         Data

         Part 3
         Structuring Your
         Presentation
Let’s all
stand out


 in 2012

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Simple, Powerful & Effective Powerpoint Presentation Slide Design

  • 1. Powerful & Effective Presentation Design Part 1 – Slide Design Helping you to stand out
  • 2. This may NOT be for you
  • 3. NOT for the Top 5%
  • 4. NOT for the Bottom 5%
  • 7. Words to describe your presentation… Brilliant P Simple Powerful Fantastic Clear Easy Concise
  • 8. This is not… O How to present O How to talk to your audience O How to look the part
  • 9. How to P DESIGN effective slides
  • 10. Low expectations can easily be exceeded
  • 11. In summary… The guidance on PowerPoint design has changed We can take a lead now or catch up later What is the guidance and how can we take advantage of it?
  • 12. Why use a PowerPoint Presentation?
  • 15. In 2005 a new presentation style helped win $253m from US drugs company! ‘Frighteningly Powerful’ Voted by Amazon as Best Book of 2007
  • 16. Since 2005 there has been an explosion of books based on science & research 2005 2007 2008 2009 2010
  • 17. We need to catch up before we get left behind Manchester using these techniques Knowledge & since 2008 adoption increasing 2012
  • 19. Presentations for… Bids & Marketing System Options Concept Design In Place of Reports
  • 20. What the experts say… “PowerPoint is no longer just a visual aid for presenters. More and more companies are shifting to PowerPoint and away from text for day-to-day documents. PowerPoint has become one of the business leaders most important tools for winning in the idea marketplace.”
  • 21. Great Feedback from Clients & Team… „A fantastic presentation‟ John Mothersole, Chief Executive Sheffield City Council „Brilliant, really easy to understand‟ Lynda Mather, Director G&T Project Management „Simple, clear and concise‟ Simon Haste, Head of Property Cats Protection
  • 22. Excellent Feedback from Presenters & Staff „Fantastic. The message is much clearer and even more powerful with pictures. I love the way you‟ve built the story‟ Lee Hardy „The presentation went down really well, with the information really easily digested… it does our reputation a power of good‟ Nigel Hodgson, Ex-Director, Foreman Roberts „I can see why the client was impressed…. simple but clearly thought out‟ Duncan Zealey
  • 23. Why? The Science behind it… Briefly…
  • 24. Three key findings of science Memory overload In the mind of your audience 2 channel brain
  • 25. Don’t overload working memory Sensory Long-term Working
  • 26. If your audience’s brain gets overloaded then interest is lost and you lose the power to persuade
  • 27. Our minds (and your audience) are always asking WHY?
  • 28. Our minds have to filter out everything that is irrelevant
  • 29. Information Message????
  • 30. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
  • 31. Place your conclusion/message before your evidence “You can double the chance your message is understood by putting your conclusions before your supporting data. You can make readers 15% more likely to understand your slide if you use a complete sentence as the title”
  • 32. We need to engage both channels of an audience’s brain visual cortex auditory cortex
  • 33. ‘Written and spoken words use the same short-term memory, so when both are received at the same time, the audience suffers from overload’ Advanced Presentations by Design (2008) Asgdhi sjdsdk djfkl lsksld • This is a bullet pointed list sdlsks kddloe lksdop eoekos • that contains the same information fkd ldkfo slkd dfklor mdldo • that the presenter is saying but lskso not making any impact • you‟re not listening because you‟re reading the • whilst your reading bullet points!
  • 34. Using images doubles the recall rate “What technique can make twice as many people remember your idea? The difference in all the studies was the use of visual imagery. This is called the picture- superiority effect and has been well known for at least 40 years.”
  • 35. What are the new guidelines?
  • 37. What were the key points?
  • 38. What’s wrong with this slide?
  • 39. 3 simple rules… One point per slide Clearly State what that one point is Illustrate that point
  • 40. One point per slide Extra slides are free!
  • 41. Clearly State what that one point is
  • 43. Replace a heading with a headline… Create a news article Headline
  • 44. Stuart Pearce’s Post-Match Interview England lost 3-2 to the Netherlands in a friendly as Arjen Robben's late winner halted a comeback that looked to have earned Pearce's side a draw. But the emphasis will now turn to the search for Fabio Capello's replacement. "I would be confident taking the squad to the Euros, that wouldn't daunt me at all," said Pearce. "I don't think after that period I have the experience for the job. All I'm doing is buying the Football Association some time. "The full-time manager of England at this moment in time is probably somebody else, not me."
  • 47. Petrol Prices Petrol has been pushed up by oil prices, which have risen in recent months due to tensions over Iran's nuclear plans and unrest in the region. The weak pound has also been making oil, which is bought in US dollars, more expensive for British buyers. The price of Brent crude oil hit a 43-month high on Thursday, peaking at $128.40 a barrel in New York. The average price of diesel, which was already at an all-time high, continued to rise to 144.67p per litre, Experian Catalist said.
  • 49. Everything we do is driven by Sustainability Corporate Targets Sustainability Life Comfort Building Expectancy Regulations Energy Capital Running Energy Use Cost Cost Management MEP Design
  • 50. We recommend Adiabatic Cooling (needs additional mechanical cooling)
  • 52. Use AutoCAD Impression Tenant Comms Room Cooling
  • 54. Use photo’s and images Electrical System Diagrammatic
  • 56. These techniques result in ENGAGING Presentations Easier for Non- Get the Technical Audience Message Faster Faster & Better Decision Making
  • 57. The difference is clear… Swords After…
  • 58. Clear, simple and concise slides
  • 61. One surprising side-effect… Most people will not want a copy of your presentation!
  • 62. Parts 2 & 3 coming soon… Part 2 Presenting Your Data Part 3 Structuring Your Presentation

Editor's Notes

  1. What are we trying to do here?The objective is to turn…It can be done, we’ve done it, and now we’re sharing this across the company so we can all do this.
  2. It is not about delivery
  3. How you put your slides together and what you put on them
  4. Open it out for some ideas on some reasons why we would use a PowerPoint?
  5. The aha moment!Have your audience Get your Message faster.Have them see your point of view. Have them understand why you are making your recommendation as you are.
  6. Let’s start by answering this question… Why do we even need new presentation guidelines? After all, it wasn’t long (6 years!) since many of us all had presentation training. But a lot has changed in those 6 years in the world of presentation design.
  7. In 2005 a new presentation style helped win $253 million from a drugs company!The new presentationtechnique made headlines when attorney Mark Lanier hired an innovative presentation designer to help him to win the lawsuit against a major drugs company. Fortune Magazine described the presentation as frighteningly powerful.The unprecedented legal victory triggered articles in the New York Times, the Wall Street Journal, Forbes and the Los Angeles Times.It gave huge publicity to a presentation technique based on science and research which had only just before this trial been published in what became a best selling book.The presentation style that was adopted in the Vioxx case was based on the contents of the book ‘Beyond Bullet Points’. In fact the author, Cliff Atkinson was personally involved in producing the slides for the trial.This book was purchased by Jon Barrett in 2007 and immediately changed the way we designed PowerPoint slide decks in Manchester.
  8. Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  9. Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  10. We’ve been using these new techniques for over 3 years now with very positive results.We started off by getting an understanding of Why they worked and then started to apply them.The difference in how the presenter felt about them and how the audience responded was dramatic.
  11. You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  12. You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  13. Whether you’re conscious of it or not?Why have you presented this slide to me?Why is this relevant?Why does this support your point?
  14. Intelligent but non-technical people want to get your message quickly
  15. Intelligent but non-technical people want to get your message quickly
  16. You’re basically asking them to continuously decide which one of the two streams of information is relevant Do they listen to you or do they read your slide?
  17. Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint
  18. Your presentation should be MORE than just your words Your presentation should ADD something TO your words
  19. Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint