A short presentation using design thinking and developer experience as explanatory frameworks for the Google+ project. This was originally given at the Turing Festival on August 26th 2011 in Edinburgh.

1. The freedom to be you
1

2. @adewale
www.oshineye.com/+
@ade_oshineye

4. The plug

5. The road ahead
Google
Developer Targeted
Experience Google+ Sharing
Design
Thinking
4

6. Google’s mission
To organize the world’s information and make
it universally accessible and useful.
Online content Offline content
Billions of web pages Billions of items
becoming indexed
5

7. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code
Docs & Feedburner Froogle Gmail Google Labs
Directory Earth Finance
Spreadsheets
Google Reader Groups Images Local Maps Maps for Mobile Mobile News
Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS
Specialized Video Web Accelerator Web Search YouTube
Searches
6

8. Targeted sharing:
The many publics
7

9. Google+: project

10. The room
9

11. Circles
http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/ 10

12. Targeted sharing
11

13. Targeted sharing
12

14. False dichotomies
13

15. False dichotomies
Public versus Private
Secret versus Transparent
14

16. The public sphere and many publics
http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false 15

17. danah boyd
http://www.danah.org/images/danah/iSchool4.jpg 16

18. The public sphere and many publics
“When the United States President
addresses “the public,” he is not talking to
the same collection of people that the
Zimbabwean President is addressing when
he speaks.
Presidents from different countries are
speaking to different constituents and, thus,
assume different collective norms and
values.”
http://www.danah.org/papers/TakenOutOfContext.pdf 17

19. The public sphere and many publics
“Individuals often engage with and are
members of different publics and they move
between them fluidly. Publics are not always
distinct from one another and there are often
smaller publics inside broader publics.”
http://www.danah.org/papers/TakenOutOfContext.pdf 18

20. Circles are publics
One Public
versus
Many Publics
versus
Many Circles
19

21. Design Thinking:
Design how it works and how it looks
20

22. Design is how it works
http://www.jaygreene.com/book.html 21

23. Steve Jobs
People think it's this veneer − that the
designers are handed this box and told,
'Make it look good!' That's not what we
think design is. It's not just what it looks
like and feels like. Design is how it
works.
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 22

24. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 23

25. How it looks
http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 24

26. Principles
Focus
Elasticity
Effortlessness
25

27. Design + Targeted Sharing
26

28. How it works
27

29. How it works
28

30. Developer Experience:
Developers are people too
29

31. developerexperience.org
30
http://www.flickr.com/photos/adewale_oshineye/4043310805

32. What is Developer Experience?
1 Apply UX techniques to developer-facing products.
2 Focus on the out-of-box experience.
3 Use convention over configuration.
4 Design away common problems. Don’t document workarounds.
31

33. Unified APIs Console
32

34. What if developers are people too?
33

35. Tomorrow:
Google+ puts people at the centre of the web
34

36. 90% 71%
Of consumers Say reviews from
online family members or
trust friends influence
recommendations purchase decisions
Sources: Econsultancy July
2009,
Harris Interactive June 2010

37. Social endorsements

38. Sharing across the web

39. People on in the web

40. Authorship and authority

41. Google+: this is just the beginning

42. Thank You!
Questions?
41