Growth Mindset

•

3 likes•336 views

Nopadon Wongpakdee

A mental framework for startup growth

Marketing

500 Startups  
In-House  
Distro Team
World-Class  
Growth Hackers

Video Gamer Community  
& Game Reviews
SEO
Organic Site visits  
from4-7K visits a day  
to 45-50K visits a day
03.
PAST
WORK.
NopadonGrowthMindset

04.
PAST
WORK.
10th employee
Users : 0 to 100K+ in a year
increase LTV by 550%
Reduced CAC by 86%
Aha Moment
NopadonGrowthMindset

05.
PAST
WORK.
first employee
Revenue : 0 to £100K MRR+ in 3 years
SEO: 115th to 3rd in a year
Created inbound funnel
NopadonGrowthMindset

A TYPICAL  
CONVERSATION  
WITH YOUR VC:
I need some
money so I
can get users
and make
you money…
07.
“ “
NopadonGrowthMindset

08.
WHAT IS A
GROWTH
MINDSET?Who in your
organisation is
responsible for
growth?
Do you have a
growth team?
NopadonGrowthMindset

10.
YOU’RE IN
THE DANGER
ZONE.
1.Limited amount of
money & resources.
2.must show traction
or you’ll die
3.must get out of this
zone to survive
4.time is against you.
NopadonGrowthMindset

NUMBER  
OF GUESTS  
STAYING  
WITH AIRBNB  
15M
10M
5M
2010 2011 2012 2013 2014 2015
0
17M
12.
NopadonGrowthMindset

13.
THERE IS  
NO MAGICAL  
MARKETING  
CHANNEL
NopadonGrowthMindset

14.
WHAT IF I
TOLD YOU IT
WAS THIS?
Process!
NopadonGrowthMindset

HOW DOES YOUR
DEV TEAM WORK?
NopadonGrowthMindset
15.

16.
LOOK AT ALL
THE DATA
THAT IS
AVAILABLE
TO US
NopadonGrowthMindset

17.
CHANNELS 
/TACTICS
COME  
AND GO
NopadonGrowthMindset

18.
YOU
ARE
UNIQUE.
NopadonGrowthMindset

GROWTH IS  
NOT ONLY  
TOP OF  
FUNNEL.
19.
NopadonGrowthMindset

20
RETENTION SLIDE
80000
60000
40000
20000
users
time
NopadonGrowthMindset

21.
IT’S A  
SCIENCE
NopadonGrowthMindset

IT’S AN ART.  
WE ARE
OBSESSED
WITH
SIMPLICITY.
22.
NopadonGrowthMindset

LET IT
GO…
YOU WILL
FAIL.
23.
NopadonGrowthMindset

RESIST THE  
SHINY OBJECT!
24.
NopadonGrowthMindset

IF YOU CAN’T TRACK
IT, DID IT HAPPEN…?
NopadonGrowthMindset
25.

1. A collection
of tactics or
tricks
2. getting lots
of sign ups
26.
GROWTH
HACKING IS
NOT:
NopadonGrowthMindset

28.
1.SEO
2.Product
3.Perfomance Marketing
4.Conversion
optimisation/AB testing
WHAT I
FOCUS ON:
5.Persona and Proposition testing
6.User Testing
7.Content marketing
NopadonGrowthMindset

FOR EARLY, EARLY
STAGE STARTUPS…
29.
NopadonGrowthMindset

30.
GROWTH
MUST BE
GENUINE*
There is no point  
trying to grow a shitty
product…it won’t grow.
NopadonGrowthMindset

• There is no point  
trying to grow a
shitty product…
it won’t grow.
31.
The #1 problem I’ve
seen with startups
I’ve advised, has been
they don’t actually
have product/market
fit when they think
they do.Alex Shultz –
“
“
VP Growth Facebook

32.
WHERE IS THE LINE
BETWEEN PRODUCT
AND MARKETING?
NopadonGrowthMindset

33.
1.You solve a genuine problem
2.You do it better
3.You are aligned with your customers
4.Get more people to the wow moment,
more often, as fast as possible
WHAT IS
YOUR WOW
MOMENT?
NopadonGrowthMindset

1. Great product market fit+
2. MAU, 31 days, 32 days etc.
3. If you don’t have this, then  
don’t try to scale
users
time
80000
60000
40000
20000
RETENTION
REVISITED
34.
NopadonGrowthMindset

35.
GROWTH
TEAM
REVISITED
1.Growth is an Organisation
wide priority.
2.What is your “North Star”
NopadonGrowthMindset

36.
OMTM
1.What is your One
Metric That Matters?
2.MAU, Sends, Rides
Booked, Nights
Booked etc.
NopadonGrowthMindset

37.
FOCUS ON
ONE USER
1.Why are they churning…
find out and fix it!
NopadonGrowthMindset

38.
NET PROMOTER SCORE
DETRACTORS
Net Promoter Score = % Promoters – % Detractors
PASSIVES PROMOTERS
0 1 2 3 4 5 6 7 8 9 10
NopadonGrowthMindset

39.
NET
PROMOTER
SCORE
CONT’D
1.Order of magnitude better
2.Banks charge 5% they charge .5%
3.Set hard KPI’s for NPS
NopadonGrowthMindset

40.
1.You must establish
product market fit!
2.Smoke test!
DON’T WAIT
TO MARKET
YOURSELVES
NopadonGrowthMindset

42.
WHAT WE
FOCUS ON @
THE DOJO
1.Understanding your customer needs
2.Communicating your proposition
3.Reaching and building trust and
credibility with new users
4.Building a growth engine
5.Identifying your growth levers
NopadonGrowthMindset

Thank you
Wake up
Kick Ass
Repeat!
THANK YOU!
WAKE UP
KICK ASS
REPEAT
43.
NopadonGrowthMindset

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1. GROWTH MINDSET  A MENTAL FRAMEWORK FOR STARTUP GROWTH. NopadonGrowthMindset 01.

2. Distro Hacker for   500 Startups. Growth Marketing 16+. Growth for Huddle.   Consultancy: 6 Years. Severe Resting   Bitch Face. WHO AM I? 02. little intro… NopadonGrowthMindset

3. 500 Startups   In-House   Distro Team World-Class   Growth Hackers 

4. Video Gamer Community   & Game Reviews SEO Organic Site visits   from4-7K visits a day   to 45-50K visits a day 03. PAST WORK. NopadonGrowthMindset

5. 04. PAST WORK. 10th employee Users : 0 to 100K+ in a year increase LTV by 550% Reduced CAC by 86% Aha Moment NopadonGrowthMindset

6. 05. PAST WORK. first employee Revenue : 0 to £100K MRR+ in 3 years SEO: 115th to 3rd in a year Created inbound funnel NopadonGrowthMindset

7. 06. Largest MMA Brand in Asia Top search rankings 300% increase in Traffic and in 3 Months CONSULTING WORK. NopadonGrowthMindset

8. A TYPICAL   CONVERSATION   WITH YOUR VC: I need some money so I can get users and make you money… 07. “ “ NopadonGrowthMindset

9. 08. WHAT IS A GROWTH MINDSET?Who in your organisation is responsible for growth? Do you have a growth team? NopadonGrowthMindset

10. THE TRUTH 09.

11. 10. YOU’RE IN THE DANGER ZONE. 1.Limited amount of money & resources. 2.must show traction or you’ll die 3.must get out of this zone to survive 4.time is against you. NopadonGrowthMindset

12. THE MINDSET 11.

13. NUMBER   OF GUESTS   STAYING   WITH AIRBNB   15M 10M 5M 2010 2011 2012 2013 2014 2015 0 17M 12. NopadonGrowthMindset

14. 13. THERE IS   NO MAGICAL   MARKETING   CHANNEL NopadonGrowthMindset

15. 14. WHAT IF I TOLD YOU IT WAS THIS? Process! NopadonGrowthMindset

16. HOW DOES YOUR DEV TEAM WORK? NopadonGrowthMindset 15.

17. 16. LOOK AT ALL THE DATA THAT IS AVAILABLE TO US NopadonGrowthMindset

18. 17. CHANNELS  /TACTICS COME   AND GO NopadonGrowthMindset

19. 18. YOU ARE UNIQUE. NopadonGrowthMindset

20. GROWTH IS   NOT ONLY   TOP OF   FUNNEL. 19. NopadonGrowthMindset

21. 20 RETENTION SLIDE 80000 60000 40000 20000 users time NopadonGrowthMindset

22. 21. IT’S A   SCIENCE NopadonGrowthMindset

23. IT’S AN ART.   WE ARE OBSESSED WITH SIMPLICITY. 22. NopadonGrowthMindset

24. LET IT GO… YOU WILL FAIL. 23. NopadonGrowthMindset

25. RESIST THE   SHINY OBJECT! 24. NopadonGrowthMindset

26. IF YOU CAN’T TRACK IT, DID IT HAPPEN…? NopadonGrowthMindset 25.

27. 1. A collection of tactics or tricks 2. getting lots of sign ups 26. GROWTH HACKING IS NOT: NopadonGrowthMindset

28. 27. Lots of companies who have grown a shit ton without tradition brand marketing and mass marketing advertising campaigns WHAT IS GROWTH HACKING? NopadonGrowthMindset

29. 28. 1.SEO 2.Product 3.Perfomance Marketing 4.Conversion optimisation/AB testing WHAT I FOCUS ON: 5.Persona and Proposition testing 6.User Testing 7.Content marketing NopadonGrowthMindset

30. FOR EARLY, EARLY STAGE STARTUPS… 29. NopadonGrowthMindset

31. 30. GROWTH MUST BE GENUINE* There is no point   trying to grow a shitty product…it won’t grow. NopadonGrowthMindset

32. • There is no point   trying to grow a shitty product… it won’t grow. 31. The #1 problem I’ve seen with startups I’ve advised, has been they don’t actually have product/market fit when they think they do.Alex Shultz – “ “ VP Growth Facebook

33. 32. WHERE IS THE LINE BETWEEN PRODUCT AND MARKETING? NopadonGrowthMindset

34. 33. 1.You solve a genuine problem 2.You do it better 3.You are aligned with your customers 4.Get more people to the wow moment, more often, as fast as possible WHAT IS YOUR WOW MOMENT? NopadonGrowthMindset

35. 1. Great product market fit+ 2. MAU, 31 days, 32 days etc. 3. If you don’t have this, then   don’t try to scale users time 80000 60000 40000 20000 RETENTION REVISITED 34. NopadonGrowthMindset

36. 35. GROWTH TEAM REVISITED 1.Growth is an Organisation wide priority. 2.What is your “North Star” NopadonGrowthMindset

37. 36. OMTM 1.What is your One Metric That Matters? 2.MAU, Sends, Rides Booked, Nights Booked etc. NopadonGrowthMindset

38. 37. FOCUS ON ONE USER 1.Why are they churning… find out and fix it! NopadonGrowthMindset

39. 38. NET PROMOTER SCORE DETRACTORS Net Promoter Score = % Promoters – % Detractors PASSIVES PROMOTERS 0 1 2 3 4 5 6 7 8 9 10 NopadonGrowthMindset

40. 39. NET PROMOTER SCORE CONT’D 1.Order of magnitude better 2.Banks charge 5% they charge .5% 3.Set hard KPI’s for NPS NopadonGrowthMindset

41. 40. 1.You must establish product market fit! 2.Smoke test! DON’T WAIT TO MARKET YOURSELVES NopadonGrowthMindset

42. 42. WHAT WE FOCUS ON @ THE DOJO 1.Understanding your customer needs 2.Communicating your proposition 3.Reaching and building trust and credibility with new users 4.Building a growth engine 5.Identifying your growth levers NopadonGrowthMindset

43. Thank you Wake up Kick Ass Repeat! THANK YOU! WAKE UP KICK ASS REPEAT 43. NopadonGrowthMindset

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