In 2011 i read this wonderful book from the found of IDEO Tom Kelley, on how to manage and inculcate innovation.. this book was a precursor for the book ten faces of Innovation

1. Lessons in Creativity from IDEO
America's Leading Design Firm
Tom Kelley
Johanathan Littmman,
Preface by Tom Peters and Praise by Cory Doctorow [ Wired]
My book summary... Learning notes
November, 2011

2. Sourcing speed skill capacity innovation
In the next 10 years innovation moved up as the
top Reason

3. there is a startup company in some garage out
there, that is forging the bullet with your
company's name written on it“

4. A program did a realty show
how IDEO goes about their work
The team built a shopping cart in 5 days

5. The Founding team
 David kelley,
 Jim yurchenk,
 Dennis boyle,
 riskson sun,
 douglas dayton,
 jane fulton suri,
 bill .moggridge,
 Tom kelley [ laer in 1987] Stanford

6. See what customers do and how they use products
Having a child's eye with an open mind, fully observant
Being left handed, empathising with the users
especially the outliers..

7. The perfect brainstorm
 Some rules for the game.
 Sharpen focus …
 with well articulated problem statement jobs to be fine outcome
expectation
 Playful rules
 Number the ideas ….
 both as target and to help flow
 Build and jump energy flow management
 Spatial memory visible to group
 Warm up show and tell products …
 mimic user experience even by playing out
 Ensure no judgment and No negativity

8. friendly competition gaming
Regularly brainstorm
atleast 2 times a month.

9. What kills brainstorming
 Some myths and brainstorming wrongs
 Boss speaks first , hierarchy
 By turn talking, dressage! in the meetings.
 Off site
 running off to a separate location, making it culture that
innovation only happens in exotic off-work locations..
 Losing seriousness
 through too much gaming and flying out of control.

10. DeBono - Brainstorming
 Six thinking hats
 OPV,
 PMI,
 CORT,

11. Cool companies hot groups
 Even great inventors have worked in groups, Edison 14
 Teams are not about learning the status of the group
 Allow people the Flexibility
 Employee focused Organizations
 Every monday teams picked their leaders and work ideo
 Flexi studio
 The Project teams were called studio
 Based on the interest of people who wanted to work in them..
 Very little OU and hierarchy, structures

12. Hot Groups: key principles
 Generating energy
 Themes play-outs
 Genuine passion for the work
 Manage adversity
 Take your chance
 Hand spring visit
 Modular pda - eye module
 Team problem solving
 Team in close quarters
 With space event and
openness
 Trust mix and abolish "they“

13. Teams beats individuals
 Ron bass and co script writers
 Even in a individualistic
profession like script writing
 Continuity & variety
 Writing ones own outcome
statement….
 helps provide employees with
a focus on their work without
performance review and
judgment culture.
 Been zander - boston
philharmonic
 Team morale
 through tshirts outings
pranks...
 invest on t-shirts..

14. 8 personas for Hotgroups
 Visionary .. Thinks Beyond
Daily Fracas
 Muggridge | Interaction
Design, CAD and whats next?
 Trouble shooter .. Clarity of
Thought, Fix Actions
 the first employee persona -
the later hurdler
 iconoclast .. counterpoint
challenges status quo
 pulse taker .. human factors
person
 the later caregiver
 craftsman .. modeler
 the later experimenter
 Technologist .. probe deeper
connections
 entrepreneur .. manages the
innovation and
communicates
 director + story teller
 cross dresser .. overcome
psychological inertia ..
 have gone beyond education
through a lot of exploration
a harbinger of 10 faces of innovation

15. prototyping is problem
solving
 Learning by doing
 Going forward not eating time its a culture a language
 Iterative playful approach
 Build to learn
 Prototype speak better than pictures
 Bit by Bit >> learn fail improve
 there is nothing about size break the rules

16. michael Shubert the movie" abyss" tank cameron
The waters rising no time to waste

17. bezos on the run

18. most successful designs involved making a self
standing ball that resulted in a perfect self aligning
ball that became aerobie.

19. was a great learning experience..

20. Greenhouse - Workspace
 31/10/11 11:22 AM
 Make Junk Sing
 Evolve with the team modular shrink wrap prototype
 Neighbourhoods
 people power nooks
 bring out the character
 Meeting places
 Hierarchy is bad

21. Tech box Concept
A collection of junk
Cross pollinate by watching interesting things..
Tech Box 2.0 -- elaborate Expo space

22. Do not got to a customer meeting without a
prototype or model of the solution"

23. Expect the unexpected
 No one can divine the future
 … strategies for overcoming this in-capability
 cannot forecast the future how to exploit? and leverage?
 Make good of the chances, learn to sense the chance /
opportunity
 nimble response - sense and response
 cross pollinate

25. major flops that were not expected
Momenta [ expensive - kamran elahian]
momenta [ kamran elahian] expensive pen PC..
dynabook [ intel 286.. when 386 was being launched
great design but wrong gen intel chip 286 when 386 was
coming out]

26. good timeing doesnt hurt -

27. motocross glasses - getting ideas from field afar

28. 7 planting tips for great
design [ethnography]
 Watch the Customer
 Be the Director - Storyboard
 subscribe and surf
 Workspace - Grenhouse - Hot
groups
 Bring outsiders
 Inspire Advocates
 Run Open Houses
 Individual skills
 Change hats
 Cross Train
 Be nimble in response - quick
footed
 Cross pollinate
 keeping looking for ideas
beyond ones realm [
psychological inertia ]
 observe the users closely
regularly
 sense and response
 issues that users solve on
their own? - e.g. rolloff
glasses for motocross..
 make positive of surprise
outcomes
 leveraging and applying side
effects as main effects

29. emerged from a mixer being let to run too long and
the resultant soap was over frothed therefore light
and translucent

30. lab material made bread taste sweet 1897 ,
Vulcanization mistakingly adding sulphur to rubber
processing

31. used as nose wipes during make up process

32. users putting to multiple other uses befores its
primary purpose of being tyre replacement

33. users gathering steam due to fashion changes in the mid
1990s also spoke by gladwell in outliers

34. swiss mountain clilmbers and the seeds that
stuck...

35. 7 traits for cross pollinators
[ethnographs]
 Observe
 Surf - Study - multiple
sources, patents, magazines
etc..
 The Director
 story board analysis of user
experience
 Brainstorm
 Open house sessions
 show and tell and gather
feedback from multi
discipline outputs
 Prototyping
 Inspire Advocates
 jane fulton suri, , X Sun. -
guys who are deep into their
domains and esp if those
domains matter..
 Hire outsiders Jim
Yurchenko?
 Change Hats
 step into others shoes
 Cross train - basic of cross
pollination like chess players
who swim, basketball ride
horses and weight train.
 jump Barriers
 how to overcome obstacles
in the process

36. Switch by dan chip heath
elephant, rider and the path
Grid Computing
PC space  Jeff hawkings

37. Palm] Zoomer, Newton, HP
and others failed..
 second time Palm got it right by understanding the change
required, Not replacement but addon, therefore radically
simplify the design e.g. GRaffitti hand writing software,
simplified computing requirements [ today swype!]
 John sculley CEO apple was the man who coined the term
PDA..

38. overcome patents
 studied detail patents and claims and find out limitations in
existing models.. like japanese labelers being outwitted by
IDEO and FROG..

39. culture borders - understand
 Rituals, behaviors and contextual conditions that are
influenced by the social environment would be big barriers
like japanese and diapers or EU and cup holders ...

40. Unmetrics
 USA. UK changed in 1995 over night through the right env
carrot and stick.. but US still has not
 Mars Climate Orbiter failure due to measurement mismatch
between supplier [ NASA] and univ in pasadena.

41. S-Curve | Tipping Point
 In Adoption, which shows there is a tipping point [ inflexion]
of adoption when env is right and then gradually tapers off..

42. re-examine assumptions
 what are the JTBD / OE ]
 norand pen - pen based key computers used by Hertz
rentals
 verbalize products based on their uses..

43. Org barriers
 Hierarchy, bureaucracy, anonymous clean, experts
 learning to sketch is a critical skill
 Good design is about meeting people
 Looking at people using products and noticing
inconveniences
 Social ritual barriers
 cotton balls in medicine bottles
 wine cork caps

44. Creating experiences
 Think Verbs and actions
 Experience flow dream
scenario
 Ultimately it is about human
experience
 Experience is fun ease joy
 Experience map segment
buyers points of contact
 Human connect
 Leverage and tell a story
restoration hardware
 Fix broken experiences
 Constant rethink services and
experience
 Holistic even the small matter
 Nordstrom toyota lexus
 Threw experience economy
pine and gilmore getting to be
theme parks Birthday cakes
 Merloni power surge
controller becoming smart
home monitor to increase
interface and new revenue
models
 Change hats with medtronic
cardiac sensor
 Vegas bellagio

46. 0..60 iterate test try
 sandhill soap box racing
 Colouring outside the lines
 Paving a new path
 Schwinn jake burton about boards
 Target the established pattern that does little good
 making as few rules as possible
 keleher south west airlines
 wet napkin interface
 tear open and use
 refining innovation
 Feature creep

47. Low mass solution Frisbee
Juggling with beanbags ensures a small price for
failure

48. Principles of good design
1. make a great entrance first impression
2. Metaphor phrases to guide design
1. universal use smart phone
3. Colour early on
4. Feedback notice
5. Simple and quick
6. Mistake proof
7. Do no harm
8. Basic checklist
9. Extras eco system platform

49. predictions are difficult especially if they are about
the future

50. the future has already arrived its just but widely
distributed

51. Live the future
 Build bridges
 Human hot groups
 Fail forward break rules
 Think verbs
 Physical workspace
 Watch customer
 Main ideas
 Give and take hot teams
 What should the future look like
 Make concept cars