This document provides 10 tips for small businesses to use Instagram for growth. It notes that over 90% of Instagram's 200 million users are under 35 and that Instagram has much higher engagement than Facebook. Some of the tips include putting a face to the business name, showing customers how products are used, using hashtags, paying for promotions, creating scarcity with limited offers, reposting customer photos, and offering discounts. It questions why McDonald's didn't effectively use Instagram and says users want stories and connections rather than just hype. It encourages sharing the full article for more tips on using visual content and engagement on Instagram.

1. 10 INSTAGRAM
Tips for Small
Business Growth

2. Business on Instagram?
It needs to be, especially if you want to reach 18 to 34-
year-old bracket.

3. 200 Million People
Over 90% of the
on Instagram are UNDER 35

4. Instagram
has 15
times the
engageme
nt and
double
the
engaged
user base
of
Facebook

5. Vs
INSTAGRAM
USERS
INTERACT DAILY
58%
PINTEREST
USERS
INTERACT DAILY
23%

6. 17% of online adults are on Instagram

8. Billabong
do a great
job of
this

9. 2. Put a face to the name…

10. 3. Show them
how it’s done
3. Show them
how it’s done

11. 4. Use #hashtags

12. 5. Pay for it

13. 6. Create
SCARCITY

14. 7. Re-post customer photos

15. 8. Offer
discounts

16. 9. Beware Insta-damage!

17. 10. Use images
across platforms

18. FAIL
Why didn’t McDonalds seem to ‘get’ Instagram or what
its users want to see?

19. People are tired of hype and are
hungrier than ever for story and
connection.

20. More than 200
Million users, NOW
is the time to be
seen

21. Got time to
share these
slides?...please
do that for us?

22. View the FULL Article
10 INSTAGRAM TIPS FOR SMALL
BUSINESS GROWTH
bit.ly/AYBslideshareINSTAGRAM