34. Page 34
The process
Once you have conducted your research, organized the data, analyzed
the data, then you can begin the visual design process:
• Understand the goals for the design
• Sketch a variety of concepts and layouts
• Simplify, simplify, simplify
• Use your graphic design skills
• Color - Composition - Type - Image - Medium
36. Page 36
The process
Think about:
• How can you use color to illustrate information?
• How can you use composition to clarify the information?
• How can typography be used to simplify and clarify the
information?
• What imagery will help viewers understand and
remember the information?
• Which medium should be used to convey the
information?