The document summarizes a February webinar on personal branding hosted by Bree James and Andrew Griffiths. It includes details on newsletter content for the month focusing on personal branding, upcoming webinar topics, and a deep dive vlog. The webinar covers why personal branding is important, common mistakes people make, and their top 10 tips for building a strong personal brand including being proactive, standing for values, and treating others with respect. Additional resources and examples of innovative business ideas are also provided.

1. FEBRUARY WEBINAR
With Bree James and Andrew Griffiths

2. WELCOME

3. THIS MONTH WE’RE
TALKING ABOUT PERSONAL
BRANDING.

4. DON’T FORGET WHAT’S INCLUDED
AS PART OF THE CLUB

5. 1. THE NEWSLETTER
Filled with great videos and articles all designed
to help your business do what you do better.

6. NEWSLETTER CONTENT THIS MONTH
1. Video 1 - Building your personal brand (TED talk - Tamara Lopez)
2. Video 2 - Building a personal brand - Jacob Cass, a prolific graphic designer in New
York talks about how building a personal brand and effective use of social media
got him out of some interesting debacles in life.
3. Article 1 - 5 Steps to building your personal brand.
4. Article 2 - 7 things you can do to build an awesome personal brand.
5. Article 3 - 7 Strategies for building a rock solid reputation.

7. 2. THE WEBINARS
You can send in your questions.
Or ask on the webinar.
We will talk about the month theme.
And see where the conversation takes us.

8. 3. THE DEEP DIVE VLOG
We covered a lot about selling in
this months VLOG. Check it out, you will
get some great information and a
perhaps even a laugh or two.

9. 5. THE PRIVATE FB PAGE
Just a good place for discussion, to give some
feedback to ask some questions, to interact
however you would like.

10. ALL OF THE INFORMATION CAN BE FOUND:
www.pakmag.com.au/pbbc

11. SO, THIS MONTH WE ARE TALKING ABOUT:
BUILDING A STRONG PERSONAL BRAND

12. BUILDING A STRONG
PERSONAL BRAND HAS
NEVER BEEN SO IMPORTANT.
IT WOn’T HAPPEN BY
ACCIDENT. BE PROACTIVE.

13. SO WHAT IS A PERSONAL BRAND AND WHY DO WE NEED ONE?

14. THE TRUTH IS YOU’VE GOT A PERSONAL BRAND WHETHER YOU LIKE IT OR NOT.
BEST TO BE PROACTIVE ABOUT IT.

15. LET’S TALK ABOUT WHAT PERSONAL BRANDING MEANS FOR US?

17. 1. They don’t take it seriously.
2. They don’t realise the link between their business and their brand.
3. THEY DON’T TELL PEOPLE ENOUGH ABOUT WHAT THEY DO AND WHY THEY DO IT?
4. THEY DON’T STAND FOR ANYTHING.
5. THEY HAVE TWO FACES - THE PUBLIC AND THE PRIVATE ONE.
6. They don’t work to become better people.
7. They partner with the wrong people.
8. They DON’T BUILD TRUST WITH THEIR CUSTOMERS.
9. They do DUMB stuff on Social MEDIA.
WHERE DO PEOPLE GO WRONG WITH PERSONAL BRANDING?

19. OUR CUSTOMERS ARE EVOLVING.
THEY WANT TO KNOW MORE ABOUT
WHO THEY ARE BUYING FROM.
THEY DON’T JUST AUTOMATICALLY
TRUST US.

20. SO HOW DO WE BUILD A
STRONG PERSONAL BRAND?

25. OUR TOP 9 TIPS FOR BUILDING A POWERFUL PERSONAL
BRAND.

26. 1. TREAT IT SERIOUSLY, BE PROACTIVE - DON’T LET OTHERS BUILD YOUR BRAND.
2. DON’T DO DUMB STUFF (AND POST IT ON FACEBOOK).
3. BECOME A BETTER PERSON (WE’RE NOT SAYING YOUR A BAD PERSON).
4. FIND SOMEONE WHO YOU ADMIRE - FIGURE OUT WHY?
5. BE CLEAR ON YOUR VALUES.
6. TREAT EVERYONE WITH RESPECT.
7. BE INVOLVED IN YOUR COMMUNITY.
8. TELL BETTER STORIES
9. STAND FOR SOMETHING.
10. BE OK WITH BEING IMPERFECT.
OUR TOP 10 TIPS FOR BUILDING A STRONG PERSONAL BRAND

27. BUILDING A STRONG
PERSONAL BRAND HAS
NEVER BEEN SO IMPORTANT.
IT WOn’T HAPPEN BY
ACCIDENT. BE PROACTIVE.

28. PHEW….

29. DON’T FORGET - ALL OF THE INFORMATION CAN BE FOUND:
www.pakmag.com.au/pbbc

30. SOME COOL BUSINESS IDEAS

31. LASER ENGRAVED FRUIT AND VEGETABLES TO DO
AWAY WITH PLASTIC.
USA LUXURY CARS ON SUBSCRIPTION FREELANCERS CAN WORK IN EXCHANGE FOR ACCOMMODATION
AMSTERDAM BREWERY TURNS RAINWATER INTO BEER RUSSIAN UBER STYLE FUNERAL APP
FITBIT FOR COWS IN PAKISTAN

32. THANK YOU FOR TUNING IN