Design thinking fills the gap between business and IT by promoting creativity and innovation. It uses an interdisciplinary team in an iterative process to understand user needs and generate ideas. Ideas go through divergent and convergent thinking phases including brainstorming, prototyping, and selection based on desirability, feasibility, and viability. Innovation needs an environment that allows waste and experimentation to occur in order to learn and improve ideas.

1. Innovation needs Waste!
Dirk Lässig
http://blog.laessig.com
Pierluigi Pugliese
ConneX o
X
http://blog.connexxo.com

2. Right for
your customer
Innovative
Are you building the right product?

3. What comes before Agility?
How to get
the right
ideas?
How to choose
the best feature set?

4. The
Concept “Waterfally”
Business
Requirements
Implementation
We’re agile!=>
4

5. • What is
Design Thinking
• Its Body of Knowledge
• Practical Brainstorming
What we’ll see…

6. Design Thinking
Fills Gap:
Is a Body of Includes
Business
Knowledge Brainstorming
vs. IT
Promotes NOT about
Fits well
Creativity & Project
with Agile
Innovation Execution
6

7. Who influences a solution?
In design thinking solutions
are driven by user needs.
viable
Business
desirable Stakeholder
User feasible
Engineer
The solution space

8. Learn to Create and Select
Waste!
Fe
ed
Create choices Make choices
ba
ck
Prototype
Divergent Convergent and Learn
thinking thinking
Iterate

9. Innovation Needs
Waste
Remove waste =
remove the opportunity
for Innovation
Learning and gaining
information should not
be seen as waste

10. Design Thinking Culture

11. Interdisciplinary Team
11

12. Iterative & Timeboxed
12

13. Encourage
Experiments
13

14. Collective Ownership of Ideas
14

15. Reframe Failures
15

16. Be Empathic
16

17. Be Inspired
17

18. Involve real users
18

19. • Generate variations
• All ideas are equal
• Feedback & Select
• Probe, Sense,
Respond
Ideate

20. Innovation Divergent
Games Thinking
Mindmaps
Brainstorming
...

21. 6-3-5
Bob Alice Mary John Andrew Lisa
Idea 1 ... ... ... ... ... ...
Idea 2 ... ... ... ... ...
Idea 3 ... ... ...
6 People
3 Ideas each
5 Minutes each
21

22. Morphological Boxes
Our company party...
Location To Eat Music Games ...
Restaurant
Vegetarian Alice’s Band ... ...
“The Lake”
John’s Pre-recorded
Thai ... ...
house music
Alf’s Jazz
Golf Club ... ... ...
Quintet
... ... ... ... ...
... ... ... ... ...
22

23. Disney Strategy
1. Dreamer
2. Implementer
3. Criticiser 23

24. Convergent
Thinking

25. Prototyping

26. Feasibility
Select Criteria
Time to Market
Cost
Viability
Desirability

27. Convergence Tools
Strengthen
Good Ideas
Reframing
Inclusive Principles

28. Design Thinking
How will you use it?

29. Dirk Lässig
http://blog.laessig.com
Pierluigi Pugliese
ConneX o
X
http://blog.connexxo.com

30. Essential Bibliography
• Kaner, Sam et al. - “Facilitator’s Guide to
Participatory Decision-Making”
• Malik, Fredmund - „Strategie des Managements
komplexer Systeme“
• http://designthinking.ideo.com
• Gray, Dave et al. - “Gamestorming: A Playbook
for Innovators, Rulebreakers, and
Changemakers”
• Hohmann, Luke - “Innovation Games: Creating
Breakthrough Products Through Collaborative
Play”