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ID12
  the 2012 trends
in interactive design
about me

hi, my name is Petra Sell
german designer living in Belgium
design director @prophetsagency
follow me on twitter or behance
get more details on linkedin
links in this pres:
2012 design trends




emerging trends
     in 2011
1  emerging trends in 2011



multiple device
   thinking
foodsense.is




1      responsive design
www.flowfestival.com




1      responsive design
2 emerging trends in 2011



   flash
steps aside
www.onehourpersecond.com




2     campaign sites fully animated in css
“
we will no longer continue
to develop Flash Player in the browser
to work with new mobile device
configurations (…) for Android and
BlackBerry PlayBook.
                      ADOBE press release
                                            “
3emerging trends in 2011



this is not
 an arial
www.kitchensinkstudios.com




3     mad about webfonts
dentsunetwork.com




3     show off with typo text
4emerging trends in 2011



parallaxed
www.editsquarterly.com




4      parallax goes mainstream
www.janploch.de




4     no words – just scroll
www.soul-reaper.com




4     html5 comic
5 emerging trends in 2011



infographics
www.good.is/100




5     animated infographics are the new infographics
slaveryfootprint.org




5      survey goes visual
6   emerging trends in 2011



onepager deluxe
www.nest.com/living-with-nest




6      scroll and discover
www.neotokio.it




6      expandable content
onepagelove.com




6     one page lover gallery
2012 design trends



way to go
 in 2012
1     way to go in 2012



 content is king,
users are queens
“   Designers are no longer
    designing for the device,
    they are designing for
    the experience.
                                                   “
            COURTNEY BOYD MYERS, Features Editor of the next web
1   editorial design experience on ipad
1   instapaper: read later (+ remove the clutter)
vimeo.com/36140636




1   couch mode
livetour.mas.be




1     couch mode 2 (live tour through a museum)
2
way to go in 2012



  less
is more
path.com




2   only the essence
www.hanzell.com/winemaking.html




2     hugh emotional headers (and arrow links to content)
3   way to go in 2012



apps redefining
   the web
www.icloud.com




3        apps inspire the web
4   way to go in 2012



useful, custom
  and pretty
littlebigdetails.com/post/14671757055/path-when-signing-up-as-a-new-member-the-iphone




4      registration as convenient as possible
4   form informs function
www.smashingmagazine.com/2011/10/07/16-pixels-body-copy-anything-less-costly-mistake




4      make online reading more convenient
contrastrebellion.com




4      not just good-looking
“
With more companies and startups
placing high importance on design and
usability the web will only continue to
get better and more user-friendly.
             RYAN ESSMAkER, design entrepreneur
                                                  “
fab.com




4     design sells more than ever
tattly.com




4      upgrade your body as design object
www.thrivesolo.com




3      prettify administration
5  way to go in 2012



 even google
realizes that
5   no more function over form (even google got it)
“
you can’t just be geeky
anymore, you have to be
beautiful too.
                                         “
            BRAD MCCARTY, Managing Editor the next web
www.googlezeitgeist.com/en/top-searches/adele




5      google zeitgeist
mail.google.com/mail/?shva=1#compose




5     UI experience x 2000
6  way to go in 2012



bookmarking
 gets visual
pinterest.com




6      is ‘pin it’ the new ‘like it’?
gimmebar.com




6     inspiration library
2012 design trends



technological
  progress
1
technological progress



animate
beta.rallyinteractive.com




1      funky css3 shapes and animations
nizoapp.com




1     css animation
www.360langstrasse.sf.tv/page




1      scroll innovation
lamoulade.com/#!/services




1      parallax pearle
discover.store.sony.com/tablet/




1      no flash - all html
2  technological progress



   flash is
the new niche
solutionsthatmatter.van.fedex.com/full.php#/healthcare/




2      and sometimes flash is just right
experience.mtvnhd.com




2     webcam integration & video
3technological progress



 challenge
the site flow
www.nikesnowboarding.com/products




3     innovative navigation
www.crateandbarrel.com/dining-and-entertaining/individual-bowls/gemma-wave-bowl/s544135




3      functional navigation
4   technological progress



 custom fonts
are mainstream
mahifx.com




4     minimalism: typo meets color meets animation
ie.microsoft.com/testdrive/Graphics/opentype/opentype-fontbureau/index.html#small-caps




4   webfont is approaching the finesse of a printfont
5
technological progress



web GL
www.ro.me/film




5      web GL experiments
www.adidas.com/football/uk/pages/f50




5      web GL commercial use
6technological progress



  API
mash ups
ink361.com/#/popular




6   instagram, my favourite app
bergcloud.com/littleprinter/#!prettyPhoto




6      daily dosis best of social goes offline
7  technological progress



 responsive
web design 2.0
www.bostonglobe.com




7     mastering responsive design
“
Simply using responsive design to
make full site accessible on mobile
devices results in substandard UX.
                     JAkOB NIELSEN, UI expert
                                                “
“
associate devices with purpose:
I want to check (mobile),
I want to manage (desktop),
I want to immerse (tablet).
                                      “
                         WhITNEY hESS, UX Designer
7   RESS: Responsive Design + Server Side Components
2012 design trends



so what you really
    need to do
1 what you really need to do


 Acknowledge
 and embrace
unpredictability
wave.google.com




1     trial & error
betali.st




2      beta testing (the geeks in us love it)
www.kickstarter.com




1     fund design projects
2
what you really need to do



process
  mix
boooig




                           yessssss!



2   rethink the workflow
“
This past year, I’ve led more working sessions,
had more discussions, simplified more wire-
frames, edited more collaborative Google docs,
responded to more Basecamp posts, written
more stories, and spent less time in Photoshop
and Illustrator than I ever have before. I’m a
better designer for it.
                     DAN MALL, DD Big Spaceship
                                                  “
www.wunderkit.com




2     beta multitask
3 what you really need to do



    Use
your instinct
“
Emotion is at the heart of
every decision we make. …
We do what feels right,
we go with our gut.
                                              “
         AARON WALTER, lead designer Mail Chimp
www.heringberlin.com




3     capture the soul of the product
3   read about it
“                                “
users tell us so much about themselves
through their repeated use of our
product and we haven’t done enough
work to create customized content
experiences for them as a result of all
of that intel. WhITNEY hESS, UX Designer
www.facebook.com/about/timeline




3     customized information
www.fastcodesign.com/1665414/designers-behind-facebook-timeline-5-lessons-for-creating-a-ui-with-soul




3     felton talks about FB timeline
“
This year designers have
a chance to actively nudge
the world in any direction
they like.
         CAMERON kOCzON, gimmebar
                                    “
www.alistapart.com/articles/an-important-time-for-design




3     a must-read
“
keep looking, don’t settle.
              STEVE JOBS
                              “
2012 design trends



the future is
  beautiful
designers.mx/#/mixes/listen/enjoy-the-crisis




1     enjoy!
read also
The Future of webdesign
What I learned in 2011 and my predictions for 2012
What I Learned About the Web in 2011
An Important Time for Design
Future friendly
nice to meet you!


           Petra Sell
design director at prophets.be
         @volpelino

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