The document discusses how to effectively communicate in the digital era. It emphasizes being human-driven by focusing on people's needs and adding value. It also stresses that influence is networked - the more relevant your content, the more spreadable it becomes. Additionally, it notes that consumption has become collaborative, with co-creation and curation. People now help shape brands through their voices and feedback, making communication a two-way street.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend!
While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
The power of influencers in the age of influence. Who are influencers? How to identify them? How should brands work with them? Why should brands engage in influence marketing activities? All this is available in this presentation which was given on May 11, 2015 in Amman, Jordan as part of the Marketing Kingdom Amman Conference by The P World in Kempinski Hotel.
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend!
While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
2. Curiosity & hands on attitude,
made me a communication maven.
Television Music PR & Communication Advertising Design & Brand Strategy
Tv Producer & Presenter A&R Communication Consultant Strategic Planning Creativity & Brand strategy
Content Producer Marketing & Communication Digital strategy
Producer- Director Content Producer
Copywriter& Author
4. We live inin the digital era
We live the digital age...
Ubiquitous
two way
communication
one way
communication
1st mass
medium
5. Technology
brings new behaviours
The ability to adapt determines your survival
“New media is simply a matter of digital darwinism that effects any and
all forms of marketing and service. in the world of democratized
influence, businesses must endure a perpetual survival of the fittest.
ENGAGE or DIE.”
nce
- Brian Solis -
8. Human Behaviour
Everything we do is Human driven.
The starting point to any challenge should focus on people.
Their attributes, their culture, their trends, their needs, niches or tribes.
9. Social Influence
The social currency is influence and spreadability.
How much you can impact and reach with your content and relevant actions, reflects on your outcome and results.
John Cardinal challenged Coca cola for a pink REACH , RELEVANCE, RESULTS
bottle in favor of Cancer awareness & charity
source:http://projetweb.my.iscom.org/2012/10/27/a-post-which-created-the-buzz/
10. Relevance
Everything we do must add value.
Brands and businesses use innovation and technology to add relevance.
From services to products, to be relevant is to fulfil a need, create a breakthrough and disruptive asset/value that
allows conversation and Return On Engagement ROE.
ADIDAS&GOOGLE TALKING SHOE
SHOPKICK
NIKE FUEL
11. Collaborative Consumption
We live in a thriving social economy. The connected generation no longer accepts a one way speech,
instead, they listen, observe, compare, react, advocate or criticise.
Text
12. The democratized paradigm empowers them, making the challenge for brands and businesses a collaborative
one, the product or service is a mean to a goal and not the goal itself.
Free is an Urban Outfitters brand.
Through digital and social media, the brand turned
customers into advocates enhancing brand propagation.
Text
Tiffany&Co used the raison d’être of their product - love stories. Peugeot took a physical experience and turned it Digital.
Customers and users can upload and tag themselves in a map of their city. empowering the users to interact and share the experience.
14. Digital Thinking
Things do not Happen
they are Made to Happen
Explores what is happening in society, culture
and economy because of digital.
- John F. Kennedy -
.It exists to solve problems in a social,
aggregator, facilitator and fun way.
.It is user centered, behavioural, adaptive and
modular to change.
15. The Kwan
If you are just going to be like What: is the brand, business, product or service
everyone else, why are you doing
this? value and what can we do to enhance it.
-Rework -
Jason Fried&
David Heinemeier Hansson Why: are we adding value and with what
purpose. Is it for the long run? Is it consumer
driven? disruptive or innovative?
How: will the value we add reach, the consumer,
client or community?
16. Goals
Planning without meaning
is meaning without planning .Clarify the goals and objectives
- Winston Churchill -
.Develop human centered scenarios based on the
Plan with the goal in mind goal.
- Brian Solis -
.Define resources to meet the goals
.Design thinking through driven consumer
insights.
19. summary:
Be human driven
Focus on people, start by identifying their needs and add value
Influence is network
sharing is caring, the more relevant your content is more spreadable it becomes
20. summary:
Be human driven
Focus on people, start by identifying their needs and add value
Influence is network
sharing is caring, the more relevant your content is more spreadable it becomes
Collaborative consumption
Co- creation, curation, cooperative, the game changed.
People make the brands and businesses come to life, by making their voice heard.
It´s now a two way street, a help me help you situation
21. carlosmonteiro@me.com
www.about.me/charliemonteiro
@charliemonteiro
music interviews
http://www.youtube.com/user/charlievaz
Helping other people helps me.
- Sagmeister things I learned so far in my life-