The document discusses how to effectively communicate in the digital era. It emphasizes being human-driven by focusing on people's needs and adding value. It also stresses that influence is networked - the more relevant your content, the more spreadable it becomes. Additionally, it notes that consumption has become collaborative, with co-creation and curation. People now help shape brands through their voices and feedback, making communication a two-way street.

1. Hi,
I am Charlie.

2. Curiosity & hands on attitude,
made me a communication maven.
Television Music PR & Communication Advertising Design & Brand Strategy
Tv Producer & Presenter A&R Communication Consultant Strategic Planning Creativity & Brand strategy
Content Producer Marketing & Communication Digital strategy
Producer- Director Content Producer
Copywriter& Author

3. My Passion?
...Communication

4. We live inin the digital era
We live the digital age...
Ubiquitous
two way
communication
one way
communication
1st mass
medium

5. Technology
brings new behaviours
The ability to adapt determines your survival
“New media is simply a matter of digital darwinism that effects any and
all forms of marketing and service. in the world of democratized
influence, businesses must endure a perpetual survival of the fittest.
ENGAGE or DIE.”
nce
- Brian Solis -

6. My Pillars of Thinking

8. Human Behaviour
Everything we do is Human driven.
The starting point to any challenge should focus on people.
Their attributes, their culture, their trends, their needs, niches or tribes.

9. Social Influence
The social currency is influence and spreadability.
How much you can impact and reach with your content and relevant actions, reflects on your outcome and results.
John Cardinal challenged Coca cola for a pink REACH , RELEVANCE, RESULTS
bottle in favor of Cancer awareness & charity
source:http://projetweb.my.iscom.org/2012/10/27/a-post-which-created-the-buzz/

10. Relevance
Everything we do must add value.
Brands and businesses use innovation and technology to add relevance.
From services to products, to be relevant is to fulfil a need, create a breakthrough and disruptive asset/value that
allows conversation and Return On Engagement ROE.
ADIDAS&GOOGLE TALKING SHOE
SHOPKICK
NIKE FUEL

11. Collaborative Consumption
We live in a thriving social economy. The connected generation no longer accepts a one way speech,
instead, they listen, observe, compare, react, advocate or criticise.
Text

12. The democratized paradigm empowers them, making the challenge for brands and businesses a collaborative
one, the product or service is a mean to a goal and not the goal itself.
Free is an Urban Outfitters brand.
Through digital and social media, the brand turned
customers into advocates enhancing brand propagation.
Text
Tiffany&Co used the raison d’être of their product - love stories. Peugeot took a physical experience and turned it Digital.
Customers and users can upload and tag themselves in a map of their city. empowering the users to interact and share the experience.

13. Methodology

14. Digital Thinking
Things do not Happen
they are Made to Happen
Explores what is happening in society, culture
and economy because of digital.
- John F. Kennedy -
.It exists to solve problems in a social,
aggregator, facilitator and fun way.
.It is user centered, behavioural, adaptive and
modular to change.

15. The Kwan
If you are just going to be like What: is the brand, business, product or service
everyone else, why are you doing
this? value and what can we do to enhance it.
-Rework -
Jason Fried&
David Heinemeier Hansson Why: are we adding value and with what
purpose. Is it for the long run? Is it consumer
driven? disruptive or innovative?
How: will the value we add reach, the consumer,
client or community?

16. Goals
Planning without meaning
is meaning without planning .Clarify the goals and objectives
- Winston Churchill -
.Develop human centered scenarios based on the
Plan with the goal in mind goal.
- Brian Solis -
.Define resources to meet the goals
.Design thinking through driven consumer
insights.

17. Summary

18. summary:
Be human driven
Focus on people, start by identifying their needs and add value

19. summary:
Be human driven
Focus on people, start by identifying their needs and add value
Influence is network
sharing is caring, the more relevant your content is more spreadable it becomes

20. summary:
Be human driven
Focus on people, start by identifying their needs and add value
Influence is network
sharing is caring, the more relevant your content is more spreadable it becomes
Collaborative consumption
Co- creation, curation, cooperative, the game changed.
People make the brands and businesses come to life, by making their voice heard.
It´s now a two way street, a help me help you situation

21. carlosmonteiro@me.com
www.about.me/charliemonteiro
@charliemonteiro
music interviews
http://www.youtube.com/user/charlievaz
Helping other people helps me.
- Sagmeister things I learned so far in my life-