This document summarizes the production and promotion of videos by the UCD Library, integrating Web 2.0 and social media technologies. It describes several videos created, including an Express Service video, Facebook "vox pop" videos, and an upcoming Laptop Loans video. The production process, equipment used, editing software, and promotion strategies are outlined. Feedback on the video projects is recommended to evaluate their effectiveness.

1. The production process and promotion of
video in UCD Library, integrating Web 2.0 and
social networking technologies
James Molloy
Assistant Librarian – Reader Services
James Joyce Library UCD
james.molloy@ucd.ie

2. • Express Service video
• Facebook “vox pop” videos
• Laptop Loans video (in production)
• Library induction video (September 2009)

3. • Background
– An idea formulated in early 2007
– NUIM video
– Other projects took priority
– April 2008, Tony Clarke from systems team
produced a short video for use at a seminar
– Equipment and expertise to hand (in house)

4. • Express Service Page

5. • Express Service
– Short Loan - presently 100% due to RFID
– General Collection – (Sep 07 – Aug 08) 14%
• Projected - 70% usage
• Increase since introduction of the video?
– Need to compare figures for (Sep 08 – Aug
09)

6. • Filming Process
– Equipment
– Sony HVR-A1E HDV - Dv Camcorder + tripod

7. • Assistance from UCD AV centre
• Story board using digital photos
• Script/text
• Filming
– Close ups
– Walking in and out of frame
– General shots + busy background shots

8. • Time line
– Filmed in May 2008 in HSL and JJL
– RFID introduced during summer
– Updated film in September to add RFID
– Sound recording Oct 08 - Garage Band/Mac
– Editing Oct/Nov 2008 – Mac iMovies
– Launched 13th Nov 2008

9. Garage band

10. iMovie

13. • Promotion
– Reader Services blog
http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html
– UCD Library Facebook page
– Email to all UCD Library staff
– Reader Services Roadshow
– 3M + RFID tours
– iPod Competition – Library News Nov 08

14. • Express Service Video added to
alternative video hosting sites 20th Jan 09
– Daily Motion
– http://www.dailymotion.com/ie
– Veoh
– http://www.veoh.com/
– Metacafe
– http://www.metacafe.com/

15. • Facebook videos
• Equipment
– Canon MD205 – mini DV camcorder

16. • Filmed on 10th November 2008
• Edited on Mac – iMovies
• Launched on Facebook 2nd December
• 10 Videos added over 2 weeks
• Promoted on Reader Services blog +
Facebook + email to UCD Library staff
• UCD Library fans doubled in two weeks

18. • PC alternatives
– Sound editing – Audacity
– Free open source software for editing
– http://audacity.sourceforge.net/
– Video editing – Movie Maker 2.1
– Windows Vista, Windows XP
– http://www.microsoft.com/windowsxp/downloads/u

19. • Evaluation
– Experiment
– Consider the benefits
– Can be time consuming
– Project should warrant a video
– Changes to procedures
– Consider the background when filming
– Keep it simple
– Feedback

20. • Thank You
Q&A