The Product Life Cycle
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A presentation based on Marketing's idea that there is a product life cycle for every product that is made. Part of Standard Grade and Higher Business Management
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Product Life Cycle
The Product Life Cycle (PLC) model describes the typical stages of a product's revenues and profits over time. These stages are introduction, growth, maturity, and decline. Each stage is characterized by different sales volumes, costs, profits, and marketing objectives. The PLC helps companies plan for product support, redesign, development of new products, and manage cash flow over the lifetime of their offerings.
Coca cola1
Coca-Cola is a soft drink introduced in 1886 that is available in many cola flavors. It has gone through the typical product lifecycle stages of introduction, growth, maturity, and decline. In introduction, costs are high and sales low as demand needs to be created. In growth, costs decrease as sales and profits increase. In maturity, sales peak as competition rises and prices drop. In decline, costs become inefficient as sales, prices, and profits fall.
Product life cycle
The product life cycle progresses through four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building awareness, branding, and distribution. In the growth stage, firms build preference and market share while maintaining quality. In the maturity stage, competition increases as firms defend market share through differentiation and pricing. In the decline stage, firms may rejuvenate, harvest, or discontinue the product.
Product life cycle
The document summarizes the product life cycle stages of introduction, growth, maturity, and decline. It describes how the marketing mix of product, price, promotion, and place changes throughout each stage. During introduction, the product has limited availability and higher prices. Growth involves more widespread distribution and promotional activities to increase sales. Maturity is the most profitable stage where distribution is broad and promotions remind customers. In decline, prices are reduced to clear remaining stock before withdrawing the product. Extending the life cycle involves selling mature domestic products to new international markets to continue sales without additional research costs.
PRODUCT MANAGEMENT & PRODUCT LIFE CYCLE
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
| Product life cycle |
Product life cycle is basically similar to the human life cycle Birth, Growth, Maturity, Death. Product lifecycle also has same stages in it. Please read my Presentation.
Product Life Cycle
The document discusses the stages of a product's life cycle: development, introduction, growth, maturity, saturation, and decline. It explains the key characteristics and marketing challenges of each stage. For example, in development costs are incurred creating prototypes, introduction involves promotional strategies to create awareness, and maturity is when sales plateau providing a stable income. The document also covers strategies to extend product life cycles like new target markets or components when facing saturation or decline.
Product Life Cycle
The document discusses the product life cycle (PLC) concept in marketing management. It describes the PLC as having four main stages: introduction, growth, maturity, and decline. During each stage, the firm should employ different marketing strategies to build awareness, market share, and profits. Examples are given of products like TVs and discs that demonstrate the different PLC stages. The conclusion emphasizes how understanding and managing products across their lifecycles can improve profitability.
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Product Life Cycle
The Product Life Cycle (PLC) model describes the typical stages of a product's revenues and profits over time. These stages are introduction, growth, maturity, and decline. Each stage is characterized by different sales volumes, costs, profits, and marketing objectives. The PLC helps companies plan for product support, redesign, development of new products, and manage cash flow over the lifetime of their offerings.
Coca cola1
Coca-Cola is a soft drink introduced in 1886 that is available in many cola flavors. It has gone through the typical product lifecycle stages of introduction, growth, maturity, and decline. In introduction, costs are high and sales low as demand needs to be created. In growth, costs decrease as sales and profits increase. In maturity, sales peak as competition rises and prices drop. In decline, costs become inefficient as sales, prices, and profits fall.
Product life cycle
The product life cycle progresses through four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building awareness, branding, and distribution. In the growth stage, firms build preference and market share while maintaining quality. In the maturity stage, competition increases as firms defend market share through differentiation and pricing. In the decline stage, firms may rejuvenate, harvest, or discontinue the product.
Product life cycle
The document summarizes the product life cycle stages of introduction, growth, maturity, and decline. It describes how the marketing mix of product, price, promotion, and place changes throughout each stage. During introduction, the product has limited availability and higher prices. Growth involves more widespread distribution and promotional activities to increase sales. Maturity is the most profitable stage where distribution is broad and promotions remind customers. In decline, prices are reduced to clear remaining stock before withdrawing the product. Extending the life cycle involves selling mature domestic products to new international markets to continue sales without additional research costs.
PRODUCT MANAGEMENT & PRODUCT LIFE CYCLE
THIS DESCRIBES THE CONCEPT OF A PRODUCT AND PRODUCT LIFE CYCLE AND ITS VARIOUS STAGES IN DETAILS.IT WILL GIVE A COMPLETE KNOWLEDGE OF PRODUCT LIFE CYCLE.
| Product life cycle |
Product life cycle is basically similar to the human life cycle Birth, Growth, Maturity, Death. Product lifecycle also has same stages in it. Please read my Presentation.
Product Life Cycle
The document discusses the stages of a product's life cycle: development, introduction, growth, maturity, saturation, and decline. It explains the key characteristics and marketing challenges of each stage. For example, in development costs are incurred creating prototypes, introduction involves promotional strategies to create awareness, and maturity is when sales plateau providing a stable income. The document also covers strategies to extend product life cycles like new target markets or components when facing saturation or decline.
Product Life Cycle
The document discusses the product life cycle (PLC) concept in marketing management. It describes the PLC as having four main stages: introduction, growth, maturity, and decline. During each stage, the firm should employ different marketing strategies to build awareness, market share, and profits. Examples are given of products like TVs and discs that demonstrate the different PLC stages. The conclusion emphasizes how understanding and managing products across their lifecycles can improve profitability.
Product Life Cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to growth, maturity, and decline. It outlines the characteristics of each stage and how marketing strategies should be adapted, including adjustments to product, price, placement, and promotion. In the introduction stage, sales are low and marketing focuses on branding and selective distribution. In growth, sales rapidly increase through increased advertising and distribution. Maturity is the most profitable stage, though competition increases and modifications are made to differentiate the product. Finally, in decline, sales decrease and options include maintaining, reducing costs, or discontinuing the product.
Product life cycle
The document discusses product life cycles and how they can be used for strategic marketing planning. It describes the typical stages a product goes through - development, introduction, growth, maturity, decline, and withdrawal. During each stage, different marketing strategies are most effective, such as high promotion during introduction, market share growth during maturity, and cost reduction during decline. Understanding a product's life cycle helps companies plan when to support, redesign, or withdraw a product.
Product Life Cycle_bina amit Shukla
Product Life Cycle is the stage wise representation of life of a product in the market. The PLC includes various strategies at each step.
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The document summarizes the stages of a product's life cycle: introduction, growth, maturity, saturation, and decline. It notes that during the introduction stage, sales are slow but marketing costs are high, leading to little or no profit. In the growth stage, sales and profits increase as the company tries to maximize market share. During maturity and saturation, sales peak and then decline while profits also start declining. Finally, in the decline stage both sales and profits decrease. The document also lists strategies companies use at each stage, such as pricing and advertising approaches, as well as factors that can affect a product's life cycle.
Product Life Cycle
The document discusses the product life cycle from introduction to decline. It explains that during the introduction stage, promotional expenditures are highest as the brand establishes itself. As the product grows, it improves quality and adds new features. During maturity, brands try to increase the number of users and usage rate through strategies like entering new markets. Finally in decline, brands face losses as sales and profits decrease over time.
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Product life cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to decline. It identifies the key stages as introduction, growth, maturity, and decline. Each stage is characterized by different factors such as sales patterns, pricing, competition, and marketing activities. Understanding the PLC provides guidance to marketers on adapting appropriate strategies for each phase of a product's lifecycle.
Product life cycle
The product life cycle outlines the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable stage as sales peak. In decline, sales decrease as the product becomes outdated. Businesses can extend the cycle through advertising, price reductions, new features, exploring new markets, and packaging updates. The model helps marketers strategize but products don't always follow predictable cycles.
Product life cycle
The document discusses the product life cycle (PLC) and strategies companies use at each stage. It notes that products pass through distinct stages of introduction, growth, maturity, and decline. During introduction, strategies focus on creating awareness and trial with high promotion at a premium price. Growth focuses on market share gains through distribution expansion, promotions, and price reductions. Maturity aims to maximize profits through diversification while defending market share. Decline entails cost cutting and milking remaining brand value. Strategies may also include market, product, or marketing program modifications to change a brand's course.
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The document discusses the product life cycle of the Maruti Suzuki 800 car in India. It traces the different stages - introduction, growth, maturity, and decline. Some key points:
- The Maruti 800 was introduced in 1983 and became very popular, selling over 2.5 million units. It helped define the Indian auto market.
- It experienced rapid growth and penetration across India in its early years. By the 1990s it had reached maturity with sales plateauing.
- In 2010, production was stopped in major cities due to stricter emissions regulations. The last 800 rolled off the assembly line in January 2018, marking the end of its lifecycle.
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Product Life Cycle
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Ppt product life cycle @ dom s
The document discusses product life cycles and their stages. It notes that products go through distinct stages of introduction, growth, maturity, and decline. In each stage, products require different marketing, financial, manufacturing, and human resource strategies. It provides examples of products in each stage and describes the characteristics of each stage in terms of costs, sales, competition, and management strategies.
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The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
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The document discusses the product life cycle, which describes the typical stages through which a product passes from introduction to decline. It identifies five stages: introduction, growth, maturity, saturation, and decline. Each stage is characterized by different features related to sales, profits, competition, and market awareness/acceptance of the product. The goal of product life cycle management is to maximize value and profitability at each stage. The document also discusses ways to potentially extend the life cycle through strategies like advertising, exploring new markets, price reductions, and adding new product features.
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Product life cycle @ ppt doms
The document discusses the product life cycle (PLC) and its five stages: introduction, growth, maturity, decline, and decision point. It provides examples of products that align with each stage and notes that the PLC describes how consumer demand changes over time as products are introduced, become popular, and eventually decline. However, the PLC is an oversimplification, as the length of each stage varies significantly between products and marketers can influence what stage a product is in through pricing and other decisions.
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The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
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Product Life Cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to growth, maturity, and decline. It outlines the characteristics of each stage and how marketing strategies should be adapted, including adjustments to product, price, placement, and promotion. In the introduction stage, sales are low and marketing focuses on branding and selective distribution. In growth, sales rapidly increase through increased advertising and distribution. Maturity is the most profitable stage, though competition increases and modifications are made to differentiate the product. Finally, in decline, sales decrease and options include maintaining, reducing costs, or discontinuing the product.
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The document discusses product life cycles and how they can be used for strategic marketing planning. It describes the typical stages a product goes through - development, introduction, growth, maturity, decline, and withdrawal. During each stage, different marketing strategies are most effective, such as high promotion during introduction, market share growth during maturity, and cost reduction during decline. Understanding a product's life cycle helps companies plan when to support, redesign, or withdraw a product.
Product Life Cycle_bina amit Shukla
Product Life Cycle is the stage wise representation of life of a product in the market. The PLC includes various strategies at each step.
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The document summarizes the stages of a product's life cycle: introduction, growth, maturity, saturation, and decline. It notes that during the introduction stage, sales are slow but marketing costs are high, leading to little or no profit. In the growth stage, sales and profits increase as the company tries to maximize market share. During maturity and saturation, sales peak and then decline while profits also start declining. Finally, in the decline stage both sales and profits decrease. The document also lists strategies companies use at each stage, such as pricing and advertising approaches, as well as factors that can affect a product's life cycle.
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The document discusses the product life cycle from introduction to decline. It explains that during the introduction stage, promotional expenditures are highest as the brand establishes itself. As the product grows, it improves quality and adds new features. During maturity, brands try to increase the number of users and usage rate through strategies like entering new markets. Finally in decline, brands face losses as sales and profits decrease over time.
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
Product life cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to decline. It identifies the key stages as introduction, growth, maturity, and decline. Each stage is characterized by different factors such as sales patterns, pricing, competition, and marketing activities. Understanding the PLC provides guidance to marketers on adapting appropriate strategies for each phase of a product's lifecycle.
Product life cycle
The product life cycle outlines the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable stage as sales peak. In decline, sales decrease as the product becomes outdated. Businesses can extend the cycle through advertising, price reductions, new features, exploring new markets, and packaging updates. The model helps marketers strategize but products don't always follow predictable cycles.
Product life cycle
The document discusses the product life cycle (PLC) and strategies companies use at each stage. It notes that products pass through distinct stages of introduction, growth, maturity, and decline. During introduction, strategies focus on creating awareness and trial with high promotion at a premium price. Growth focuses on market share gains through distribution expansion, promotions, and price reductions. Maturity aims to maximize profits through diversification while defending market share. Decline entails cost cutting and milking remaining brand value. Strategies may also include market, product, or marketing program modifications to change a brand's course.
product life cycle
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
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This document discusses the product life cycle and how products progress through different stages from introduction to decline. It explains that the product life cycle has four main stages: introduction, growth, maturity, and decline. During each stage, companies should focus on different marketing mix elements like product, price, placement, promotion, and sales strategies. The stages are used to understand how to best market and manage products over their lifetime in the market.
PLC PPT
The document discusses the product life cycle of the Maruti Suzuki 800 car in India. It traces the different stages - introduction, growth, maturity, and decline. Some key points:
- The Maruti 800 was introduced in 1983 and became very popular, selling over 2.5 million units. It helped define the Indian auto market.
- It experienced rapid growth and penetration across India in its early years. By the 1990s it had reached maturity with sales plateauing.
- In 2010, production was stopped in major cities due to stricter emissions regulations. The last 800 rolled off the assembly line in January 2018, marking the end of its lifecycle.
- The affordable and reliable 800
Product life cycle By Abhishek Wanjari
The document discusses the product life cycle theory and its four stages: introduction, growth, maturity, and decline. It provides characteristics of each stage such as high costs and low sales in introduction, increased sales and profits in growth, market saturation in maturity, and declining sales and costs in decline. The document uses the example of Lux soap's product life cycle in India from its introduction in 1929 to the present, where it is currently in the maturity stage. The goals of product life cycle management are to reduce costs and time to market while improving quality and identifying sales opportunities.
Product Life Cycle
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage.
PLC is clearly explained with relevant examples of various products and their life cycles
Presentasi product life cycle
The document discusses the product life cycle model, which describes the stages through which products typically pass from introduction to decline. It outlines the four main stages: introduction, growth, maturity, and decline. Each stage presents different challenges and opportunities for product marketing, pricing, distribution, and finances. The introduction stage focuses on promotion to raise awareness. Growth involves expanding market share. Maturity sees increasing competition and price wars. Decline requires cost control and withdrawing weak variations. The concept helps understand competition dynamics over a product's lifetime.
Ppt product life cycle @ dom s
The document discusses product life cycles and their stages. It notes that products go through distinct stages of introduction, growth, maturity, and decline. In each stage, products require different marketing, financial, manufacturing, and human resource strategies. It provides examples of products in each stage and describes the characteristics of each stage in terms of costs, sales, competition, and management strategies.
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The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
product life cycle
The document discusses the product life cycle, which describes the typical stages through which a product passes from introduction to decline. It identifies five stages: introduction, growth, maturity, saturation, and decline. Each stage is characterized by different features related to sales, profits, competition, and market awareness/acceptance of the product. The goal of product life cycle management is to maximize value and profitability at each stage. The document also discusses ways to potentially extend the life cycle through strategies like advertising, exploring new markets, price reductions, and adding new product features.
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Product life cycle definition, developing new idea, introduction stage, growth stage, majority stage, decline stage
Product life cycle @ ppt doms
The document discusses the product life cycle (PLC) and its five stages: introduction, growth, maturity, decline, and decision point. It provides examples of products that align with each stage and notes that the PLC describes how consumer demand changes over time as products are introduced, become popular, and eventually decline. However, the PLC is an oversimplification, as the length of each stage varies significantly between products and marketers can influence what stage a product is in through pricing and other decisions.
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Product Life Cycle Theory| International Business.pptx
INTRODUCTION
In 1960, Raymond Vernon, an American economist, developed an economic theory known as the Product Life cycle theory. As the name suggests, this theory talks about a product that goes through different stages. The international product life cycle is a theoretical model describing how an industry evolves over time and across national borders.
Products enter the market and gradually disappear again. According to Raymond Vernon, each product has a certain life cycle that begins with its development and ends with its decline.
ASSUMPTIONS
Two assumptions have to be kept in mind while studying this Product Lifecycle Theory by Raymond Vernon.
This theory is only applicable to developed countries and not to developing countries.
It was assumed that the new product will only be produced in the country where it was first invented.
STAGES
Product Life Cycle theory talks about 4 stages:
1.Introduction Stage2.Growth State3.Maturity Stage4.Decline Stage
INTRODUCTION STAGE
The stages of the product life cycle theory always begin with the introduction of a new product. When an organization has developed a product successfully, it will be introduced into the national (and international) outlet. In order to create demand, investments are made with respect to consumer awareness and promotion of the new product in order to get sales going.Considering that it is the first stage of the product life cycle, the profit will be low, but when the demand for the product increases, the profit will also increase simultaneously. Since the demand for the product is increased, it will automatically enter the next stage of the product life cycle.
GROWTH STAGE
In this stage the demand for the product increases. As a result, the production costs decrease and high profits are generated. The product becomes widely known, and competitors will enter the market with their own version of the product. Usually, they offer the product at a much lower sales price.Increased competition can lead to a reduction in the price. Availability of the product came into question to ensure that every customer can get that product.To maintain this growth, customer satisfaction should be the number one priority of the producers.
MATURITY STAGE
In the maturity stage, the product is widely known and is bought by many consumers. Competition is intense and a company will do anything to remain a stable market leader. This is why the product is sold at record low prices.
At this stage, the original producer of the product has to spend a lot of money to sustain their product as a market leader. They have to focus on the sale and prevent it from dropping off. This can be done by decreasing the price and maintaining the market share. Since the product is already popular, so the cost of promotion and development decreases during this stage. The profit margin also decreases, but the volume of sales is still high.
Product life cycle
The product life cycle describes the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable as sales peak, though competition rises. Finally, decline occurs as sales decrease due to saturation or competition. Businesses can extend the cycle through advertising, price reductions, innovation, exploring new markets, or packaging changes. The model helps marketers strategize but products don't always follow predictable cycles.
Product Life Cycle
The document discusses the product life cycle, which has five stages: introduction, growth, maturity, decline, and product development. It provides details about each stage. In the introduction stage, sales are low and costs are high. The growth stage sees rapidly increasing sales and profits. The maturity stage is when sales growth slows due to competition. In decline, sales fall off and profits drop. The product life cycle concept can be applied to product classes, forms, brands, styles, fashions, and fads.
Product life cycle
The document discusses the product life cycle and its four stages: introduction, growth, maturity, and decline. In the introduction stage, a new product has little customer awareness, so informative advertising is important. In the growth stage, more of the market learns about the product and advertising and pricing strategies may need to change. In maturity, competition is intense as companies fight for market share. Careful monitoring of marketing decisions is needed. In decline, the market is shrinking, so profitable promotional, positioning, and pricing decisions must be made. The document instructs students to sketch and label the product life cycle diagram and summarize each stage based on provided reading.
Product live cycle and a very informative slide
The document discusses the product life cycle (PLC), which describes the stages through which a product passes from introduction to growth, maturity, and decline. It defines the PLC according to marketing experts and outlines the characteristics and strategies used at each stage. Factors influencing the PLC and ways to extend it are also examined, along with the importance of understanding the PLC for planning marketing strategies.
PROJECT-LIFE-CYCLE.pptx
A product life cycle consists of four stages: introduction, growth, maturity, and decline. During introduction, marketing and advertising are used to generate awareness of a new product. The growth stage sees increasing demand and production. In maturity, the market is established and competitors have entered. Finally, decline occurs as newer innovations emerge and competition increases, leading to reduced production. Understanding these stages allows companies to effectively manage a product through its life cycle with appropriate strategies.
9fms pp10
The document summarizes key concepts relating to product mix strategies and the product life cycle. It defines product mix and product line, and discusses major product mix strategies such as positioning, expansion, alteration, contraction, and trading up/down. It then explains the stages of the product life cycle - introduction, growth, maturity, decline - and the strategic implications of each stage. Finally, it discusses planned obsolescence and fashion adoption processes.
Boston matrix.pptx
The document outlines an educational session that introduces the Boston Matrix and product life cycle. It includes written tasks to explain the Boston Matrix and place examples in each category. A video is shown and a Kahoot quiz taken. Finally, participants evaluate the Boston Matrix and recap the session objectives.
product life cycle
The document summarizes a business plan for a women's clothing boutique called Fashion Quest. The boutique aims to provide fashionable and affordable clothing for women of all ages in Nasik, India. It will offer both ethnic and western styles through its initial store located on College Road in Nasik as well as online. The business plan outlines the new product development process, pricing strategy, marketing channels including advertising, social media and partnerships, and goals to acquire 5,000 customers in the first year. The boutique aims to make shopping an inexpensive yet confidence-boosting experience for women.
Product life cycle.ppt
The document discusses the product life cycle, which consists of four stages: development, growth, maturity, and decline. It describes each stage, noting that sales are typically slow in development but grow in growth, level off in maturity, and decline in the decline stage. Managing a product through its life cycle by observing these stages can help businesses determine pricing, anticipate profitability, and compete effectively at each phase.
Coca cola product life cycle
Coca Cola is currently in the maturity stage of its product life cycle. It has been over 130 years since Coca Cola was founded and it is now one of the most recognizable brands worldwide. Coca Cola uses both direct and indirect distribution strategies to get its products to customers. It promotes its products using both push and pull strategies, giving incentives to distributors and using advertising to encourage customers to ask for the brand. While still successful, the document provides some suggestions for improvements such as changing the taste, bottle design, or increasing distributors.
Ps of marketing.pptx
The document discusses key concepts in marketing products, including product categories, classifications, sizes, and life cycles. It defines different style structures in fashion like haute couture and ready-to-wear. It also outlines the four stages of a typical product life cycle: introduction, growth, maturity, and decline. For fast-moving industries like apparel, the life cycle usually involves three stages - market development and introduction, growth, and maturity/decline. Understanding a product's life cycle helps businesses make decisions around promotions, inventory levels, and launch timing.
Product life cycle @ ppt doms
The document discusses the product life cycle (PLC) and its five stages: introduction, growth, maturity, decline, and decision point. It provides examples of products that are in similar stages of the PLC and describes characteristics of each stage. The PLC describes how consumer demand changes over time as products are introduced, become popular, and eventually decline. However, the PLC model does not perfectly predict every product as stages can vary in length and some products may skip stages or have non-traditional cycles.
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