Coca cola success
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What are the 4P's Strategies used by coca cola company to sustained success in the product life cycle for many years.
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Coca cola success
- 2. Group No: 08 Presented By Malith Anuradha Umanga Senadheera Sulochana Senadheera Saman Sampath Tharindu Dilshan Siduranga Sanjeewa Himali Sagarika Nimmi Sabilani Amanda Sanjeewanee Nawodi Chathurika Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka
- 3. Presentation Topic Coca Cola has sustained success in the maturity stage of the PLC for many years.
- 4. Company vision & Mission PLC Maturity Stage Positioning & Brand extension Modifying 4Ps Product SWOT Content Price Place 4Cs Promotion CRM Conclusion
- 5. Vision & Mission . The Coca-Cola Company vision statement is “to be the leader in the beverages industry”. Coca-Cola Company exists to benefit and refresh everyone who is touched by the beverages business, and produces the flavors that people want in their different kind of beverages such as juices, cokes and water.
- 6. • 1886 - J.Pemberton invented Coka-Cola • 1944: The Coca-Cola trademark is registered • 1955: First king-size and family size bottles are introduced • 1993: "Always Coca-Cola" campaign 1st started • 2004: E. Neville Isdell is elected chairman of the Board and CEO of the Company History
- 7. PLC
- 8. Maturity Stage • Slow down of sales growth • Profits level off or decline • Diversify brand and models • Price to match or beat competitors • Build more intensive distribution • Increase R & D cost
- 9. •Positioning
- 10. Modifying 4Ps
- 11. Product • flavor, colors, ingredients
- 12. •Innovation
- 14. Shape of the bottle
- 15. Packaging
- 16. SWOTStrengths Products are hard to copy. Value added features High quality and standards leader in the industry Well known brand in all over the world
- 17. SWOTWeaknesses High cost of marketing The main competitors are trying to beat using massive advertising campaigns
- 18. SWOT opportunities Brand recognition Competitive positioning
- 19. SWOTThreats Intense Competition Slow growth in Market for carbonated beverages Economic down turn Evolving Consumer preferences
- 20. Price Pricing Strategies Market-Penetration pricing Psychological Pricing Promotional Pricing International Pricing Competitor Based Pricing
- 21. Distribution Strategy Distribution System Distribution Network Intermediary Relationship Channel Length Place
- 23. Promotion Coca Cola Slogans
- 27. CRM
- 28. ConclusionHistory Maturity Stage Positioning Brand Extension Different product strategies Different pricing strategies Different placing strategies Different promotion strategies CRM
- 29. Questions???
- 30. Thank you
- 31. Presentation Crew Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka