Coca cola success
•Download as PPTX, PDF•
9 likes•9,582 views
What are the 4P's Strategies used by coca cola company to sustained success in the product life cycle for many years.
Report
Share
Report
Share
Recommended
Marketing Mix of Coca Cola Bangladesh Ltd
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Samsung Marketing Analysis
Samsung is a pioneer on advertising and marketing.
These slides is a brief research about marketing strategy on Samsung.
SUSL - Coca cola presentation
This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.
Coca cola
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Pepsi Presentation
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
choclate launching
AASRR company is introducing a new chocolate product called CHOICE. The objectives are to introduce new flavors, gain market share, and offer quality chocolate at affordable prices. CHOICE will contain chocolate liquor, cocoa butter, nutritive sweeteners, emulsifiers, and cream. It will be priced from Rs. 12-100 depending on the number of chocolates. CHOICE will be produced in Faisalabad and sold in shops across Pakistan through various advertising campaigns. A SWOT analysis identified strengths like established market but also threats from competition and substitutes. The company will target segments by geography, demographics, psychographics, and behavior.
COCA COLA COMPANY
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Why coca cola is dominating in the beverage industry
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Recommended
Marketing Mix of Coca Cola Bangladesh Ltd
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Samsung Marketing Analysis
Samsung is a pioneer on advertising and marketing.
These slides is a brief research about marketing strategy on Samsung.
SUSL - Coca cola presentation
This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.
Coca cola
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Pepsi Presentation
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
choclate launching
AASRR company is introducing a new chocolate product called CHOICE. The objectives are to introduce new flavors, gain market share, and offer quality chocolate at affordable prices. CHOICE will contain chocolate liquor, cocoa butter, nutritive sweeteners, emulsifiers, and cream. It will be priced from Rs. 12-100 depending on the number of chocolates. CHOICE will be produced in Faisalabad and sold in shops across Pakistan through various advertising campaigns. A SWOT analysis identified strengths like established market but also threats from competition and substitutes. The company will target segments by geography, demographics, psychographics, and behavior.
COCA COLA COMPANY
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Why coca cola is dominating in the beverage industry
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Coca-Cola Presentation
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
Coca-Cola Company
This document summarizes the marketing strategies used by Coca-Cola to penetrate the rural Indian soft drinks market. Some key points:
1) Coca-Cola realized the rural market had huge potential but needed different strategies to overcome issues like poor infrastructure and competition.
2) The company changed its distribution model to use smaller vehicles and transports suitable for rural areas. It also introduced smaller and more affordable 200ml PET bottles priced at Rs. 5.
3) An extensive marketing campaign featuring Aamir Khan commercials associated "Thanda" (cold drink) with Coca-Cola. The ads resonated with rural audiences and increased brand awareness.
Samsung Galaxy Note 7 - Case Study
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Segmentation, Targeting & Positioning of Coca-Cola
* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
Pepsico ppt
PepsiCo is a Fortune 500 company headquartered in New York that manufactures and markets beverages and snacks. Its main product is Pepsi Cola, which sells over 100 billion cans per year. PepsiCo was formed through mergers and acquisitions of brands like Frito-Lay, Quaker Oats, Gatorade, Tropicana, and others. It operates globally with products in nearly 200 countries and regions. Indra Nooyi has been CEO since 2006 and has focused on healthier products and sustainability. PepsiCo is organized into divisions for Americas Foods, Americas Beverages, and International markets.
Ceylon tea expand japan
1. The document presents a marketing strategy for expanding sales of Ceylon Tea in Kyushu City, Japan.
2. A SWOT analysis is conducted, identifying strengths like Sri Lanka's reputation for tea but also weaknesses like high costs. Opportunities in the growing Japanese tea market are analyzed.
3. Market segmentation and positioning strategies are proposed, targeting demographics like teenagers and positioning Ceylon Tea based on its health benefits and natural qualities.
4. The conclusion is that expanding sales of Ceylon Tea in Japan represents a great marketing opportunity and the feasibility study shows possibilities for successful market penetration.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Pakistan State Oil Company Limited
Pakistan State Oil (PSO) is the largest oil marketing company in Pakistan, with an annual turnover of $6.8 billion and market shares of 80% and 59% in black oil and white oil, respectively. PSO was formed in 1976 through the merger of three oil marketing companies and is now the dominant fuel distributor in the country, with over 3,700 retail outlets. It has a vision of being an innovative and dynamic energy company that delivers value to customers.
Coca Cola Ppt
The document summarizes a study conducted by Hindustan Coca-Cola Beverages Pvt Ltd to understand the rural market penetration of Coca-Cola in the Bijnor region of Uttar Pradesh, India. It describes Coca-Cola's rural marketing strategy of improving availability, affordability and acceptability of its products. The study analyzed various outlets based on volume of sales, income groups and distribution channels. Key findings included competition from local drinks and brands, issues with visicooler supply, and preference for promotion schemes from retailers. Suggestions focused on maintaining supply, increasing brand availability, replacing damaged goods, and incentivizing retailers.
Coca Cola
This document provides an executive summary of Coca-Cola Company. It introduces Coca-Cola and discusses its mission statement, history, major brands, management structure, market share globally and in Pakistan. It also covers Coca-Cola's production process, competitors like Multan Beverages Limited, problems faced around distribution, investment, brand awareness and fake bottling. Finally, it presents a SWOT analysis of Coca-Cola's strengths in popularity and financing, weaknesses in brand awareness of some products, opportunities in advertising less popular brands, and threats from health concerns and competition from Pepsi.
Coca cola business plan
Coca-Cola is the world's largest nonalcoholic beverage company that owns 4 of the top 5 soft drink brands. The document provides an overview of Coca-Cola's business including its vision, mission statements, industry analysis, market analysis, competitive analysis, and strengths and weaknesses. It discusses Coca-Cola's strategies to maintain its position as the leading beverage company through producing superior quality carbonated beverages and treating employees, customers, and communities with respect while providing financial rewards to shareholders.
7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
Verve energy drink
Its a product launch presentation basically.Amateur Sprit & power beverages Pvt. Ltd (ASP)Launching its first product “VERVE” energetic drink.
ASP is a new beverage company which intends to enter the Indian energy drink market.
Its main objective to attain prospected market share by attracting different segments of customers- youths, sportspersons, party goers etc.
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Shan Foods - A Strategic Success
A final project report on Shan Foods for the course of "Strategic Management" at PAF-KIET College of Management Sciences.
Faculty: Mr. Naeem Bhojani
Marketing plan
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
Product Mix-Samsung
Samsung Electronics is a South Korean multinational electronics company founded in 1938. It produces consumer electronics, electronic components, medical equipment, semiconductors, telecommunications equipment and more. Some key milestones include becoming the world's top DRAM supplier in 1992, mass producing TFT-LCDs in 1995, and developing the world's first Blu-ray player in 2006. Samsung's product mix includes a wide range of consumer electronics across different product lines, such as white goods (refrigerators, air conditioners, washing machines), brown goods (TVs, Blu-ray players, DVD players, home theaters), cameras, monitors, printers and tablets. Within the television product line, Samsung offers high-end,
Competitive analysis-PSO
PSO is Pakistan's largest oil marketing company with over 3,000 employees and a network of 3,689 petroleum filling stations. It holds a 54.8% market share in the petroleum industry. PSO's main competitors are Shell, Attock Petroleum, and Hascol Petroleum. The document provides an analysis of PSO's financial position compared to competitors and evaluates their relative strengths and weaknesses. It also gives recommendations such as focusing on high margin products, improving transportation, and finding stable oil supply sources.
LG Marketing Case Study
LG Electronics entered the North American washing machine market in 2002 with its front-load TROMM model. It aimed to establish its LG brand through innovation, meeting American consumer expectations, and building brand identity centered on trust, innovation, people, and passion. LG faced challenges in consumer perception of foreign brands and establishing its brand. Its strategy focused on innovation, high-growth segments, and patented steam technology. It sought to segment consumers and target environmentally conscious, fashion conscious, and homemaker groups with an efficient, premium product.
Coca cola1
Coca-Cola is a soft drink introduced in 1886 that is available in many cola flavors. It has gone through the typical product lifecycle stages of introduction, growth, maturity, and decline. In introduction, costs are high and sales low as demand needs to be created. In growth, costs decrease as sales and profits increase. In maturity, sales peak as competition rises and prices drop. In decline, costs become inefficient as sales, prices, and profits fall.
Coca Cola
The document provides information about The Coca Cola Company's vision, mission, products, competitors, and marketing strategies. The Coca Cola Company's vision focuses on people, portfolio, partners, planet, profit, and productivity. Its mission is to refresh people in body, mind, and spirit, create value, and make customers the top priority. Coca Cola produces over 500 brands worldwide and has over 1.8 billion servings daily, making it the largest beverage company globally.
More Related Content
What's hot
Coca-Cola Presentation
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
Coca-Cola Company
This document summarizes the marketing strategies used by Coca-Cola to penetrate the rural Indian soft drinks market. Some key points:
1) Coca-Cola realized the rural market had huge potential but needed different strategies to overcome issues like poor infrastructure and competition.
2) The company changed its distribution model to use smaller vehicles and transports suitable for rural areas. It also introduced smaller and more affordable 200ml PET bottles priced at Rs. 5.
3) An extensive marketing campaign featuring Aamir Khan commercials associated "Thanda" (cold drink) with Coca-Cola. The ads resonated with rural audiences and increased brand awareness.
Samsung Galaxy Note 7 - Case Study
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Segmentation, Targeting & Positioning of Coca-Cola
* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
Pepsico ppt
PepsiCo is a Fortune 500 company headquartered in New York that manufactures and markets beverages and snacks. Its main product is Pepsi Cola, which sells over 100 billion cans per year. PepsiCo was formed through mergers and acquisitions of brands like Frito-Lay, Quaker Oats, Gatorade, Tropicana, and others. It operates globally with products in nearly 200 countries and regions. Indra Nooyi has been CEO since 2006 and has focused on healthier products and sustainability. PepsiCo is organized into divisions for Americas Foods, Americas Beverages, and International markets.
Ceylon tea expand japan
1. The document presents a marketing strategy for expanding sales of Ceylon Tea in Kyushu City, Japan.
2. A SWOT analysis is conducted, identifying strengths like Sri Lanka's reputation for tea but also weaknesses like high costs. Opportunities in the growing Japanese tea market are analyzed.
3. Market segmentation and positioning strategies are proposed, targeting demographics like teenagers and positioning Ceylon Tea based on its health benefits and natural qualities.
4. The conclusion is that expanding sales of Ceylon Tea in Japan represents a great marketing opportunity and the feasibility study shows possibilities for successful market penetration.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Pakistan State Oil Company Limited
Pakistan State Oil (PSO) is the largest oil marketing company in Pakistan, with an annual turnover of $6.8 billion and market shares of 80% and 59% in black oil and white oil, respectively. PSO was formed in 1976 through the merger of three oil marketing companies and is now the dominant fuel distributor in the country, with over 3,700 retail outlets. It has a vision of being an innovative and dynamic energy company that delivers value to customers.
Coca Cola Ppt
The document summarizes a study conducted by Hindustan Coca-Cola Beverages Pvt Ltd to understand the rural market penetration of Coca-Cola in the Bijnor region of Uttar Pradesh, India. It describes Coca-Cola's rural marketing strategy of improving availability, affordability and acceptability of its products. The study analyzed various outlets based on volume of sales, income groups and distribution channels. Key findings included competition from local drinks and brands, issues with visicooler supply, and preference for promotion schemes from retailers. Suggestions focused on maintaining supply, increasing brand availability, replacing damaged goods, and incentivizing retailers.
Coca Cola
This document provides an executive summary of Coca-Cola Company. It introduces Coca-Cola and discusses its mission statement, history, major brands, management structure, market share globally and in Pakistan. It also covers Coca-Cola's production process, competitors like Multan Beverages Limited, problems faced around distribution, investment, brand awareness and fake bottling. Finally, it presents a SWOT analysis of Coca-Cola's strengths in popularity and financing, weaknesses in brand awareness of some products, opportunities in advertising less popular brands, and threats from health concerns and competition from Pepsi.
Coca cola business plan
Coca-Cola is the world's largest nonalcoholic beverage company that owns 4 of the top 5 soft drink brands. The document provides an overview of Coca-Cola's business including its vision, mission statements, industry analysis, market analysis, competitive analysis, and strengths and weaknesses. It discusses Coca-Cola's strategies to maintain its position as the leading beverage company through producing superior quality carbonated beverages and treating employees, customers, and communities with respect while providing financial rewards to shareholders.
7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
Verve energy drink
Its a product launch presentation basically.Amateur Sprit & power beverages Pvt. Ltd (ASP)Launching its first product “VERVE” energetic drink.
ASP is a new beverage company which intends to enter the Indian energy drink market.
Its main objective to attain prospected market share by attracting different segments of customers- youths, sportspersons, party goers etc.
Cadbury ppt
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Shan Foods - A Strategic Success
A final project report on Shan Foods for the course of "Strategic Management" at PAF-KIET College of Management Sciences.
Faculty: Mr. Naeem Bhojani
Marketing plan
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
Product Mix-Samsung
Samsung Electronics is a South Korean multinational electronics company founded in 1938. It produces consumer electronics, electronic components, medical equipment, semiconductors, telecommunications equipment and more. Some key milestones include becoming the world's top DRAM supplier in 1992, mass producing TFT-LCDs in 1995, and developing the world's first Blu-ray player in 2006. Samsung's product mix includes a wide range of consumer electronics across different product lines, such as white goods (refrigerators, air conditioners, washing machines), brown goods (TVs, Blu-ray players, DVD players, home theaters), cameras, monitors, printers and tablets. Within the television product line, Samsung offers high-end,
Competitive analysis-PSO
PSO is Pakistan's largest oil marketing company with over 3,000 employees and a network of 3,689 petroleum filling stations. It holds a 54.8% market share in the petroleum industry. PSO's main competitors are Shell, Attock Petroleum, and Hascol Petroleum. The document provides an analysis of PSO's financial position compared to competitors and evaluates their relative strengths and weaknesses. It also gives recommendations such as focusing on high margin products, improving transportation, and finding stable oil supply sources.
LG Marketing Case Study
LG Electronics entered the North American washing machine market in 2002 with its front-load TROMM model. It aimed to establish its LG brand through innovation, meeting American consumer expectations, and building brand identity centered on trust, innovation, people, and passion. LG faced challenges in consumer perception of foreign brands and establishing its brand. Its strategy focused on innovation, high-growth segments, and patented steam technology. It sought to segment consumers and target environmentally conscious, fashion conscious, and homemaker groups with an efficient, premium product.
What's hot (20)
Segmentation, Targeting & Positioning of Coca-Cola
Segmentation, Targeting & Positioning of Coca-Cola
Viewers also liked
Coca cola1
Coca-Cola is a soft drink introduced in 1886 that is available in many cola flavors. It has gone through the typical product lifecycle stages of introduction, growth, maturity, and decline. In introduction, costs are high and sales low as demand needs to be created. In growth, costs decrease as sales and profits increase. In maturity, sales peak as competition rises and prices drop. In decline, costs become inefficient as sales, prices, and profits fall.
Coca Cola
The document provides information about The Coca Cola Company's vision, mission, products, competitors, and marketing strategies. The Coca Cola Company's vision focuses on people, portfolio, partners, planet, profit, and productivity. Its mission is to refresh people in body, mind, and spirit, create value, and make customers the top priority. Coca Cola produces over 500 brands worldwide and has over 1.8 billion servings daily, making it the largest beverage company globally.
Product life cycle
This document discusses marketing strategies used by various companies at different stages of the product life cycle. It describes Red Bull's growth in the energy drink market through promotion strategies like association with sports teams and events. It also summarizes Micromax's rise in India through innovation, affordable prices, and connecting with youth. Samsung launched the Galaxy Grand smartphone and used price reductions, cashback offers, and advertising to compete with Micromax as the maturity stage brings more competition. The document also discusses Apple's iPod Shuffle entering decline and strategies like price cuts, and Coca-Cola's New Coke blunder and return to its original formula.
Coca cola imc - dissertation
Dissertation on Integrated Marketing Communication of Coca Cola India and What changes can be considered in their promotional activity.
I have tried to cover the details of Mass Communication, Advertising, Sales Promotion, Online Marketing, Direct Selling, Television Commercials, Print Ads, Public Relations, Crisis Communication, Strategic Communication, Strategic Planning etc in this Project. It is based on hard core research and the information are more in depth updated.
case study on product life cycle of pepsi
Pepsi has progressed through five stages of its product life cycle: 1) Pre-launch when it was developed in the 1890s, 2) Introduction in 1902 when initial sales were made, 3) Growth from the 1930s-1970s when sales skyrocketed, 4) Maturity since the 1980s as it became a cash cow brand, and 5) Future Decline when sales are projected to fall. At each stage, Pepsi adapted its marketing strategies regarding product, price, place, promotion, and objectives. This case study demonstrates how anticipating industry changes and having strategies for each life cycle phase promotes proactive planning.
Coca cola Presentaion
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
1. maggi the-product-life-cycle
The document discusses the product life cycle of Maggi noodles in India. It describes how Nestle launched Maggi noodles in 1982, creating a new instant noodles category. Over time, Maggi grew to dominate the market, enjoying 50% share in the 1990s. To boost sales, Nestle changed the noodles' formulation in 1997, which consumers disliked, forcing Nestle to revert the recipe in 1999. The document also examines why Maggi's atta noodles variant failed and strategies Nestle can adopt to sustain Maggi's brand image.
Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
The Product Life Cycle
A presentation based on Marketing's idea that there is a product life cycle for every product that is made.
Part of Standard Grade and Higher Business Management
Marketing strategies of coca cola company
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
Coke brand positioning statement
Coca-Cola is a famous brand known for its caffeine content which acts as a stimulant to increase alertness and performance for tired individuals. While Coke once contained cocaine, modern formulations have only trace amounts that do not cause addiction. The company innovates new product varieties focused on consumer health.
Marketing Mix - Coca Cola
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Coca cola 4 p s
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
project-of-coca-cola
This document provides an overview of Coca-Cola's mission statement, history, management structure, and market share. The mission statement focuses on maximizing shareholder value by creating value for consumers, customers, bottlers, and communities. Coca-Cola has over 16 million customers worldwide and nearly 6 million potential consumers. It is the world's largest beverage company with over 2800 beverage products sold in more than 200 countries. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Visions & Missions of Fortune Global 100
The document discusses the visions and missions of the top 100 companies on the Fortune Global 500 list. It provides examples of visions, which describe where companies want to go, and missions, which describe the purpose and goals of the companies. The visions generally focus on leadership, performance, and innovation, while the missions often discuss the products/services provided and benefits for customers, shareholders, and society.
Coca-Cola - the secret of success
This document discusses the various sustainability initiatives of an organization including supporting 200+ schools, developing women entrepreneurs, being water positive and improving water usage by 100% over 5 years, PET being 100% recyclable, improving mango yields in the country, using agricultural waste for energy needs, using wind and solar energy, having carbon and solar coolers and natural gas vehicles, and creating engagement programs to build credibility around sustainability leadership. The document is classified and contains lesser known facts about these initiatives.
Sparkflow Coca Cola Case Study
The document describes a dynamic advertising campaign for Coca-Cola featuring rich media banners displaying user-submitted wishes from a landing page. The banners were created using Spark Flow studio to ensure compatibility across devices and orientations. The campaign ran on premium publishers like Clarín and La Nación as well as through Google Display Network, achieving 84 million impressions and 340,000 clicks.
Coca cola New product Marketing
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
Stephan Partners Brand Promise 2012
This document discusses the importance of promise-based branding and controlling your own brand. It argues that a brand is defined by the promise it makes to customers, not by logos or marketing messages. It advises companies to research what customers perceive the brand promise to be and ensure marketing aligns with this. Developing a clear, differentiated brand promise can help avoid becoming a commodity and build customer loyalty through emotional connections. The document provides examples of companies with successful brand promises and argues that now is the time to invest in branding.
Viewers also liked (20)
Similar to Coca cola success
Strategic management of coca cola India for BMS students
This document summarizes a group project presentation on the Coca-Cola Company's strategic management. It outlines the company's history and overview, vision, mission, values, objectives, product portfolio, competitors like Pepsi, and the various strategies used like market penetration, product development, and horizontal integration. SWOT, PESTLE, BCG matrix, and five-year strategic planning process are also discussed. Recommendations include focusing resources on top products and carefully monitoring the external environment to maintain competitive advantage.
Strategic Management of coca cola India for BMS students
This PPT is useful For BMS & MBA student, Specially for BMS Student in 2nd Year. And Do Not Forgot To Subscibe
Brand strategy
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
Coca cola product life cycle
Coca Cola is currently in the maturity stage of its product life cycle. It has been over 130 years since Coca Cola was founded and it is now one of the most recognizable brands worldwide. Coca Cola uses both direct and indirect distribution strategies to get its products to customers. It promotes its products using both push and pull strategies, giving incentives to distributors and using advertising to encourage customers to ask for the brand. While still successful, the document provides some suggestions for improvements such as changing the taste, bottle design, or increasing distributors.
COMPETITIVE ADVANTAGE OF COCA-COLA
Coca-Cola has achieved a competitive advantage through strong brand recognition around the world and an extensive distribution system. It holds the leading market share for carbonated beverages and offers over 400 brands globally. Coca-Cola faces competition from PepsiCo but maintains competitive differentiation through emotional branding appeals and product variety. Its marketing strategies aim to target young consumers and expand into new markets and product categories.
Practice of management of coca cola
The document discusses the management practices of Coca-Cola, including an overview of the company's history, leadership team, product lines, financial performance, strategic planning approaches, human resources philosophy, and commitment to corporate social responsibility through initiatives focused on areas like health, packaging, water stewardship, and climate change. It provides details on Coca-Cola's mission, values, goals, and strategies for leading in the beverage industry and continuing to strengthen its brand portfolio.
Product life cycle coca cola
Coca-Cola has been operating in Sri Lanka for 56 years. It is currently in the maturity stage of its product life cycle. The company targets various demographic and geographic segments using different packaging and pricing strategies. It uses both direct and indirect distribution channels. Coca-Cola's promotional strategies employ both push and pull techniques, including advertising, trade promotions, and product displays. Suggestions for improvement include changes to taste, branding, packaging design, distribution network, and community involvement.
Brand coca-cola-
The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola was created in 1886 by John Pemberton and was marketed through coupons and newspaper ads. Over time, Coca-Cola has become one of the most recognized brands globally through consistent branding, widespread sponsorship of events, and persistent advertising. The strong brand recognition and loyalty of Coca-Cola is attributed to its effective marketing strategies and positioning as an integral part of consumers' daily lives.
Brand Equity of Coca Cola
The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Presentation on cocacola
Presentation submitted to the course coordinator as a part of the partial fulfilment of the course (Principles of Marketing).
Marketing of Cadbury
This document outlines Cadbury Dairy Milk's marketing strategy in India. Cadbury aims to achieve a vision of having "a Cadbury in every pocket" by increasing chocolate penetration across India. Its mission is to deliver quality, with a commitment to continuous improvement. Cadbury segments the market based on geography, demographics, behaviors, and psychographics. It positions itself as affordable and enjoyable for people of all ages, genders, incomes, lifestyles, and personalities. Cadbury employs the 4Ps of marketing - improving products, keeping prices reasonable, wide distribution, and promotional activities through celebrities, media, and discounts.
Final fyp atlantis
The document provides a marketing plan for introducing Atlantis Water in the Twin Cities market of Pakistan. It includes research on customer preferences, competitors, and distribution networks. Key findings show that taste, brand image, and availability are most important. The top brands are Nestle, Aquafina, and Kinley. The plan proposes a selective distribution strategy initially, then intensive distribution. Marketing strategies will focus on the brand's key benefits of being purified through 14 steps and containing natural minerals. Positioning will emphasize Atlantis as the best choice for health-conscious customers. The implementation plan details promotional, advertising, packaging, and training activities to build brand awareness in the first year.
Marketing strategies of FMCG companies such as cocacola,pepsi,parle agro
A review of marketing strategies of different companies
Crafting the brand positioning
This document discusses concepts related to crafting an effective brand positioning strategy. It defines key terms like positioning, competitive frame of reference, points of difference/parity, and differentiation strategies. It also outlines the typical stages in a product life cycle, from development and introduction to growth, maturity, and decline. Finally, it distinguishes between style, fashion, and fad life cycles in consumer products.
Patrick Curran Sales Marketing Qualifications 9.2016
This document provides an overview of Patrick J. Curran's career experience and expertise in the food industry. Over 28 years, he has held various senior leadership roles in marketing, merchandising, procurement, and business development at major supermarket chains and distributors. The document outlines his strengths in areas like strategic planning, category management, store brands, perishables, pricing, and customer relationship marketing. It also details the positions he has held and the companies he has worked for.
Coca cola marketing Strategies in India
this was among my best presentations during my MBA,
Coca Cola Marketing strategies in the world and in India
Coca cola presentation
Introduction, swot analysis, marketing mix, existing strategies, pros n cons, presentation of data, new strategies to develop marketing mix
SWOT Coca Cola.pptx
Coca Cola is the number one beverage brand globally with over 500 products including Coca Cola, Diet Coke, Sprite, Fanta, and Minute Maid. It has a large global reach with operations in over 200 countries. Some of Coca Cola's strengths include its brand recognition, large portfolio of popular subsidiary brands, global supply chain network, and partnerships with sports and entertainment. However, it faces competition from PepsiCo and health concerns regarding sugar content in soft drinks. Coca Cola also has opportunities to expand into new markets and diversify its product portfolio further.
Coca Cola Product Presentation
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
Similar to Coca cola success (20)
Strategic management of coca cola India for BMS students
Strategic management of coca cola India for BMS students
Strategic Management of coca cola India for BMS students
Strategic Management of coca cola India for BMS students
Marketing strategies of FMCG companies such as cocacola,pepsi,parle agro
Marketing strategies of FMCG companies such as cocacola,pepsi,parle agro
Patrick Curran Sales Marketing Qualifications 9.2016
Patrick Curran Sales Marketing Qualifications 9.2016
Recently uploaded
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Recently uploaded (20)
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Coca cola success
- 2. Group No: 08 Presented By Malith Anuradha Umanga Senadheera Sulochana Senadheera Saman Sampath Tharindu Dilshan Siduranga Sanjeewa Himali Sagarika Nimmi Sabilani Amanda Sanjeewanee Nawodi Chathurika Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka
- 3. Presentation Topic Coca Cola has sustained success in the maturity stage of the PLC for many years.
- 4. Company vision & Mission PLC Maturity Stage Positioning & Brand extension Modifying 4Ps Product SWOT Content Price Place 4Cs Promotion CRM Conclusion
- 5. Vision & Mission . The Coca-Cola Company vision statement is “to be the leader in the beverages industry”. Coca-Cola Company exists to benefit and refresh everyone who is touched by the beverages business, and produces the flavors that people want in their different kind of beverages such as juices, cokes and water.
- 6. • 1886 - J.Pemberton invented Coka-Cola • 1944: The Coca-Cola trademark is registered • 1955: First king-size and family size bottles are introduced • 1993: "Always Coca-Cola" campaign 1st started • 2004: E. Neville Isdell is elected chairman of the Board and CEO of the Company History
- 7. PLC
- 8. Maturity Stage • Slow down of sales growth • Profits level off or decline • Diversify brand and models • Price to match or beat competitors • Build more intensive distribution • Increase R & D cost
- 9. •Positioning
- 10. Modifying 4Ps
- 11. Product • flavor, colors, ingredients
- 12. •Innovation
- 14. Shape of the bottle
- 15. Packaging
- 16. SWOTStrengths Products are hard to copy. Value added features High quality and standards leader in the industry Well known brand in all over the world
- 17. SWOTWeaknesses High cost of marketing The main competitors are trying to beat using massive advertising campaigns
- 18. SWOT opportunities Brand recognition Competitive positioning
- 19. SWOTThreats Intense Competition Slow growth in Market for carbonated beverages Economic down turn Evolving Consumer preferences
- 20. Price Pricing Strategies Market-Penetration pricing Psychological Pricing Promotional Pricing International Pricing Competitor Based Pricing
- 21. Distribution Strategy Distribution System Distribution Network Intermediary Relationship Channel Length Place
- 23. Promotion Coca Cola Slogans
- 27. CRM
- 28. ConclusionHistory Maturity Stage Positioning Brand Extension Different product strategies Different pricing strategies Different placing strategies Different promotion strategies CRM
- 29. Questions???
- 30. Thank you
- 31. Presentation Crew Department of Marketing Management Faculty of Management Studies and Commerce University of Sri Jayewardenepura Sri Lanka