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Welcome
To
Our Presentation
Group No: 08
Presented By
 Malith Anuradha
 Umanga Senadheera
 Sulochana Senadheera
 Saman Sampath
 Tharindu Dilshan
 Siduranga Sanjeewa
 Himali Sagarika
 Nimmi Sabilani
 Amanda Sanjeewanee
 Nawodi Chathurika
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura
Sri Lanka
Presentation Topic
Coca Cola has sustained
success in the maturity stage of
the PLC for many years.
 Company vision & Mission
 PLC
 Maturity Stage
 Positioning & Brand extension
 Modifying 4Ps
 Product
 SWOT
Content
 Price
 Place
 4Cs
 Promotion
 CRM
 Conclusion
Vision & Mission
. The Coca-Cola Company vision statement is “to be the leader
in the beverages industry”.
Coca-Cola Company exists to benefit and
refresh everyone who is touched by the
beverages business, and produces the flavors
that people want in their different kind of
beverages such as juices, cokes and water.
• 1886 - J.Pemberton invented Coka-Cola
• 1944: The Coca-Cola trademark is registered
• 1955: First king-size and family size bottles are introduced
• 1993: "Always Coca-Cola" campaign 1st started
• 2004: E. Neville Isdell is elected chairman of the Board and
CEO of the Company
History
PLC
Maturity Stage
• Slow down of sales growth
• Profits level off or decline
• Diversify brand and models
• Price to match or beat competitors
• Build more intensive distribution
• Increase R & D cost
•Positioning
Modifying 4Ps
Product
• flavor, colors, ingredients
•Innovation
•Modifying Product
Shape of the bottle
Packaging
SWOTStrengths
 Products are hard to copy.
 Value added features
 High quality and standards
 leader in the industry
 Well known brand in all over the
world
SWOTWeaknesses
 High cost of marketing
 The main competitors are trying to
beat using massive advertising
campaigns
SWOT
opportunities
 Brand recognition
 Competitive positioning
SWOTThreats
Intense Competition
Slow growth in Market for carbonated
beverages
Economic down turn
Evolving Consumer preferences
Price
Pricing Strategies
 Market-Penetration pricing
 Psychological Pricing
 Promotional Pricing
 International Pricing
 Competitor Based Pricing
Distribution Strategy
Distribution System
Distribution Network
Intermediary Relationship
Channel Length
Place
4Cs
 Customer Solution
Cost
Convenience
Communication
Promotion
 Coca Cola Slogans
Promotion
ToolsAdvertising
Promotion
Tools
Sales Promotion
Promotion
ToolsEvents & Experiences
CRM
ConclusionHistory
Maturity Stage
Positioning
Brand Extension
Different product strategies
Different pricing strategies
Different placing strategies
Different promotion strategies
CRM
Questions???
Thank you
Presentation
Crew
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura
Sri Lanka

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