The document discusses plans for a new pop music magazine aimed at teenage girls. Some key points: - The magazine will be called M-Code (short for Music Code) and feature popular and up-and-coming pop artists. - It will have a clean, pastel color style and focus on providing information about artists' lives and music to help readers forget their problems. - The magazine will be published monthly at a low price of £2.50-3 to be affordable for teenagers and encourage regular purchases.

1. THE PITCH

2. Name of magazine
• I’ve decided that the name of my magazine
will be M-Code aka Music Code. I might as
well hav called it Music code instead of
shortning it, but by doing that it makes it
sound ’fancy’ and more exclusive, giving it
an overall cooler look.

3. Magazine name fonts
For the font I want it to be quite
simple and easy to recognize. I also
don’t want it to take away to much
of the attention of the rest of the
cover, but rather mould well with it
and make a perfect balance. I tried
out different fonts, thicknesses and
designs but in the end I think I’ll go
with the font in the middle. It’s quite
thin but not really flat as the last
one. I think it will go quite well and
be easily seen with whatever
picture/artists I chose. Depending on
the picture on the front cover I can
also chose to change the colour of
the font, but for now I’ll go with the
classic and simple black.

4. Genre of music
• I’ve chosen to make a pop music magazine, as that was the most
popular choice in my survey. I also chose this genre because, I really
like it myself and as a teen I can realte and make a music magazine
influenced by my knowledge on pop music. My magazine will
feature top chart artists and upcoming ones.

5. Cover prize and Frequenzy of
publication
• I would like to publish my magazine at least once a month. As most
things have become electronical, I think it would be a waste to
publish every week, or every second week, because then people
won’t by every magazine. If I only have it once a month, it’s easier
to kind of commit to buying the magazine frequently. That’s also a
reason why I’m doing a magazine aimed at teenage girls. Teenage
girls have a tendency to easily commit or rather become obsessed
with bands and artist, which is I why I think a magazine aimed at
teenage girls will be highly profitable.
• When it comes to the prize, I don’t want it to be too expensive. It’s
aimed at teenagers, and most teenagers don’t have that much
money. I want it to be affordable even for teenager that doesn’t
have that much money. So I think around 2.50 or 3 Pounds would
be a good price (I don’t know about England, but at least in Norway
that would be really cheap)

6. Reader Profile
• The average reader of M-Code is female and aged
between 14 and 18 years old. She loves keeping
up with the newest trends and artists and easily
gets obsessed with them. She especially loves
hanging with her friends talking about the latest
gossip and singing on top of her lungs to the
newest fifth harmony song. She is quite the hard
worker and knows what she wants. In her spear
time she enjoys shopping (topshop, h&m, Urban
outfitters) hanging with her friends, dancing and
exploring new places.

7. Magazine style
• I want my magazine to have a clean and overall nice look. I
don’t want to have too much colours as it might come off
as too childish. I want to use sort of mellow and pastel
colours to give it sort of a nice and cute looking style. I want
my magazine to be a source of information about artists,
the music they make and about their life. Artists are a big
part of teenagers life – they are a source of happiness, and
sometimes they even help to make teenagers forget about
their everyday problems. As a teen myself I know how
much music and artist influences our lives. Even though it
might seem silly to like an artist that much, it really is
important to a lot of people. And therefor I want to make a
magazine with a lot of artist, so that teenagers can read it
and forget about stuff for a little while. Like a break.

8. Samples
• I really want to have a layout
similar to this. The fonts
should have a mix between
girly and neutral colours. The
Pictures should be from the
waist or shoulders and up as
you get a closer look at the
artist at it kind of feel like you
get closer to the artist too. I
want the pictures to either
have a black, grey or white
background. If the
background colour is too
bright it becomes too much
colours on the cover and it
might end up looking kind of
childish? I want it to be clean
and mature, but you’ll still be
able to tell it’s a magazine
made for teens

9. Samples