This document provides details on the proposed magazine "Replay" including: - The magazine will focus on chart music to appeal to a younger audience. - It will be published monthly to satisfy reader preferences and control costs. - Name ideas like "Replay" emphasize replaying music. - The target audience is 17-28 year olds who listen to chart music while driving. - Photo shoots will include contrasting outfits and a studio setting to look professional. - Sample covers and layouts emphasize simplicity and focus on images and headlines. - Prices will be £2.20-4.20 for issues and £7 monthly for online subscriptions.

1. PITCH
Karis Hays

2. Genre
◦ I have decided to do a mainly based
around chart music because I am
aiming my magazine at a younger
audience and I believe that chart music
is mainly listened to by the younger
generation. I also am going by the
impression that younger people buy
magazines than an older audience.
Chart music also gives me a wide
variation of artists to select from and
make all the articles current and
exclusive. Chart music can also reach
to a wider audience to what I am
originally aiming out to welcoming a
brand new audience to chart music.
One Direction
Olly Murs

3. Frequency of publication
◦ My magazine will have a new issue every month, but you will still be able to purchase recent
magazines from 2 months prior to the most recent issue. I have decide to release a copy
monthly because due to my research found through my survey most of the partakers preferred
to buy a copy monthly rather than weekly. I also prefer this because the money saved by not
publishing so many magazines can be used to later on improve the magazine itself for example
the quality of the issues and the rewards/prizes could be improved to ones of a higher
price/value. A down side to realising a new copy monthly will be covering stories that have
already been published by other magazines but could also be an advantage with being able to
conclude the whole story not just having separate parts of the story released weekly.

4. Magazine name ideas:
◦ REPLAY: the reason I chose this was because the music we will be advertising will be chart music,
which is the type of music that our readers will constantly want to replay and listen to again and
again. With it just been one word its simple and easy to remember and the word replay is something
that comes to mind when listening to a good song and we want our readers to constantly re-read the
magazine as well like a replay. Font-franklin gothic.
◦ SptzederCharts!: it means ‘top of the charts’ in German, this gives of a multicultural vibe to the magazine
and welcomes other languages to the read the magazine which is what we hopefully want to achieve
later on in the career of the magazine. The title is very long so might be hard to remember or recite
with it being in an other language. Font- Algerian.
◦ BANGERZ: this title is a common name that the younger generation calls ‘good songs’ so the name
is very common and can be easily translated. And it shows the magazine has good music hopefully
attracting a bigger audience of the younger generation with us being a well known name for good
music. Font-gill sans ultra bold.

5. Reader profile
◦Replaymagazine will mainly aim towards people the ages of 17 to 28 the younger
generation of driving around. The reason I have generalised this age group is because this
group of people are the ones who listen to the radio whilst they are driving. The chart music
radios aim there music at this kind of generation as well which makes sense, after that you tend
to start listening to music that isn’t popular to younger people and is played by more well known
artists. This age group is also more welcoming to new types of music than any other
generations so they are more accepting to new entries to the charts. This will give Replay
magazine a chance to introduce new artists to this group of people upping there popularity rate.

6. Picture planning
◦ For my images I am planning on having two girls for my main feature article, for the costumes I
am wanting to have one of the girls in dark colours and the other in plain neutral colours. This
will then contrast to the reader that when they are reading the article they are hearing about the
good and the bad parts of being famous.
◦ I will also be setting my images in a studio because I feel that it makes the magazine feel more
sophisticated with it being in a room with white walls and white backdrop it can also make the
magazine look more professional and purer adding to the fact that the interviews are all going to
be honest and they are seeing the artist in a pure environment.
◦ I don’t want any props because I am wanting my magazine to be simple and not be too
cluttered, and I also want the main focus to be on the artists not what is in there hands.

7. Sample images
One of the two styles of photo-shoot images that I like, it is in natural environment not a studio so it
gives it a less-formal look and feel towards it. It also makes it more personal as it is not so formal and
a lot more real it lets the audience get to know the artist a lot more as it is not so structured. This kind
of image also lets the artist be themselves not in a structured position as it is in a free environment.
The other style is in a studio which in my opinion is a lot more formalised than one in the natural
environment. The poses are a lot more posed and a lot less personal in my opinion but they do leave the
magazine with a clean crisp look making it seem more professional. You can also customize these kinds of
images to make them more of the artists own image to present there personality to the readers.
The final image I might be using is one from the live tours, this can prove to the audience what the
artists is all about and what they do to entertain the audience and how they are different. You could
also link this with a puff with exclusive tickets to one of there shows which can also be advertisement
for the artist.

8. Sample front covers
I chose these covers as
samples because they
are the same sort of
style that I am wanting
my magazine to have,
they each have a
serious look. I like how
the NME and Q
magazine have used
the red and contrasted
it with the background
of the picture and links
in with the colour
scheme of the
magazines.
I like the fact that Q magazine
has the plugs along the top of
the magazine and I want to do
that along the top of my
magazine. I also like the
layout of all three magazines
they all read in columns and
that will therefore make it
easier for my readers to read,
especially with the change of
text size acting as plugs to
draw the readers attention to
each part of the cover.

9. Dummy front cover
The main concept that I am
wanting for my magazine is
to keep it simple and to try
not to cram too much
information onto the front
of it, because I don’t want
to put off my reader by
having too much on the
front cover. The colour
scheme will be red and
black giving the magazine
a sleek, sophisticated look
and these colours will be
carried out throughout the
whole magazine.
I’m wanting the main image to be the
main focus of the magazine, as well
as the mast head because in my
opinion they are the main things that
catch the readers attention. They will
be the biggest and boldest thing on
the page and in it’s own way acting a
plug to get the reader to read the
magazine. The box across the middles
will be a puff for the main article which
backs up the image and gets the
reader to pick up the magazine for that
exclusive interview with the band on
the main cover.

10. Dummy contents page
I like this layout for my
contents page because you
get extra information which
can act as plugs to make the
reader turn to that specific
page. There is also images
available for the reader to see
which as well as the extra
content can also act as a
visual plug toward the reader.
The backing colour for
the magazine will be a
pale grey which will
contrast with the
brightness of the red
which will be used for
the word contents and
the numbers. The
colours are also gender
neutral meaning there
are no gender divisions.
The writing will be black
for the rest of the content
writing this adds a
sophisticated yet
dangerous contrast with
the other colours that I
have selected for my
theme.

11. Double page spread plan
The colour scheme will
be the same as the
contents page, the
layout of the magazine
is easy to read and
understand as it is read
from top to bottom and
the content is read from
left to right in small
columns. The images
will be a reasonable
size to grab the
attention of the reader
visually. Throughout the
content there will be
some plugs which will
be in a larger font than
the rest of the writing.
The images will be
used to take up the
whole of the page
including behind
the text but will be
toned down
colours not to
make it confusing
for the reader. This
kind of image gives
the reader visual
pleasure as well as
not distracting
them from there
reading.

12. Price of magazine and subscription
◦ I would start of the price of my magazine at around probably £2.20 making it easily affordable to
everyone. Depending on how well the magazine does and how many readers we pick up
throughout our time of being a magazine, the price for REPLAY might rise only to the extent of
£4.20 because the price of publication would grow depending on how many copies we need to
produce.
◦ For subscriptions we will probably charge around £7.00 a month for monthly subscriptions
which is quite affordable for an online magazine plus you get added extras if you are subscribed
to our magazine on an online basis. I don’t think this will go up if the numbers rise because
according to my research 75% of the participants preferred to buy the actual paper copy.