This document provides guidance to facility managers on improving the efficiency of cooling tower operations through best practices. It outlines key steps, such as determining makeup water quality, establishing target cycles of concentration, frequent monitoring, and engaging a water treatment vendor. The document is structured in two parts, with Part I providing a high-level checklist and Part II offering more detailed information on topics like cooling water systems, measuring performance, water treatment requirements, and maintenance. The overall goals are to maximize efficiency, protect equipment, and reduce energy, water and chemical consumption through optimized cooling tower management.