This is my audience research presentation on pop music.

2. Pop Artists
Here is a varied selection of pop artists in the music industry today, some older than others
and there are also both genders that sing pop.

3. What is pop music?
Pop music has evolved over time and will continue to change, however, pop music is still noticeable to this
day. The easiest way to identify pop music is usually the successful and popular songs in the pop music
charts. As you seen on the previous slide there are a varied selection of pop singers from artists that have
been in the industry for many years such as Katy Perry to younger singers such as Demi Lovato that are only
just starting out in their career.
Pop music and artists can be represented by the use of bright colours from what they wear, to music videos,
to mastheads and colour schemes on music magazines. The bright colours are very popular in the pop
industry as it originates from pop art
This is Demi Lovato who is currently a new pop star. In this album cover the image
is very pale apart from her highlighted lips to match the name title, this emphasizes
the pop culture of bright colours standing out. She is also young and pretty (a
stereotypical pop star) and has a large fan base of teenage girls as they love her
music and most likely aspire to be her and want to look like her.
This is Katy Perry another great example of a huge pop star, in fact she is seen as the
princess of pop. This cover reflects the genre of music she sings with bright
contrasting colours of pink and blue. She too is very, beautiful, has very popular
songs and is loved by unlimited fans, once again a large percentage of her fans are
teenage girls who idolize her, a lot of Katy’s songs are about her experiences
growing up, which is why a lot of teenage girls like her because they can relate to
her songs, however, boys also like her music and are attracted to her looks.

4. Pop music is aimed at ages from 13 and onwards, as the music is usually appropriate
to listen to and is about life experiences, the most common is love or teenage crushes
therefore teenage audiences are going to be able to relate with the songs, where as
adults might find this a little cheesy, you will also find that most pop artists are young
themselves like their fans, showing not that much of an age gap this means that they
could share similar interests and the fans could also be more attracted to the singers
or even want to be just like them more than an older artist.
Pop music and pop magazines are bought more by girls than boys, this could be for
many reasons but a few reasons are that
• The colour schemes include a lot of pink, and most boys will detract from colours
such as pink as they feel it is a more stereotypical colour for girls.
• The majority of pop singers are girls and will sing about songs from their point of
view and girls may understand the songs better than boys.
• Boys want to listen to guy songs more rather than girl songs all the time.

5. Working class are more likely to buy the pop magazines as they will be influenced by
the media and will be inspired by the pop stars popularity and how much money they
have, they will aspire to be like them, doing so by buying their magazine and reading
about the celebrities life where as if it was a higher class person they wouldn’t aspire
to be like the pop stars as much as they would feel more financially supported and
content with their own job.
As the target market for buying pop magazines is 13+ the social class could be varied.
At this age it could be classed an unemployed people, but because they are at a young
age they would more than likely get their parents to pay for them or because they are
a teenager they could be employed for a weekend job.

6. The people that sell the magazines have to think about the teenage audience from
every angle when it comes to price.
Because the audience are younger ages they either wont have a job or if they do it will
most likely be a weekend job which means they wont be able to afford a high priced
magazine because they wont earn a lot of money from a weekend job and if they get
their parents to pay for it they wont be willing to pay a lot.
When I create my music magazine I will have to think about my price carefully as I now
know that teenagers are more likely to buy it and teenagers wont be able to afford a
lot. The magazine needs to include a lot of interesting information if they would even
consider buying a higher price magazine. My magazine will definately be under £5.

7. A younger audience is obviously interested in the pop stars and they will look up to the pop
stars therefore they will want to know everything about them. Including personal
information and gossip, they want to know info about more than ne celebrity so that they
feel as though they are in on their personal life. Also include more info and interviews on a
variety of pop stars because its more than likely they will like them all if its pop.
Girls are also interested in fashion they will want to know what in at the moment, what
looks good and what the stars are all wearing and their opinions on clothing, therefore
including images and an article on personal preferences of clothing would definitely interest
young girls into buying the magazine
Make up is also a big interest for girls, once, again, what looks good, what their favorite pop
star uses, and they especially like it if its free, most magazines are bought when they have
free gifts in there magazine.
Being a teenage girl, they are starting to know what they like and don’t who they like and
who not, there interests grow and when they like a singer, they will buy products to do with
who they like, that’s why a lot of teenagers have posters of their favorite singer/ band so
free posters in a magazine they like would help sell the magazine.