- The Organization’s Environment - The Changing Environment - Adapting to a Changing Environment - Framework for Response to Environment - Dependence on External Resources - Influencing External Resources

1. Chapter 6 The Impact of Environment

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6. Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources

7. Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources

8. The Organization’s Environment
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Task
General
International

9. The Organization’s Environment
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Environment
Task
Industry Sector
Raw Material Sector
Market Sector
Human Resources Sector
International Sector
Task Environment
Affects Directly
Influences operations and performances

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NETFLIX
BLOCKBUSTER
Example

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Reynolds Aluminum
Steel Cans
Example

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Generation C
Example

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Environment
General
Government Sector
SocioculturalSector
Economic Condition Sector
Technology Sector
Financial Resources Sector
General Environment
Affects Indirectly

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Green Movement
Example

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Online P-to-P lending networks
Example

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Cocoa Bean
International Environment Example
International

17. Agenda
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The Organization’s Environment
The Changing Environment
Adapting to a Changing Environment
Framework for Response to Environment
Dependence on External Resources
Influencing External Resources

18. The changing environment
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How does environment influence an organization?
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources

19. The changing environment
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How does environment influence an organization?
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources
Environment
Organization
The need for information about the environment
The need for resources from the environment

20. The changing environment
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Environmental Uncertainty
Uncertainty :
•The decision makers do not sufficient information about environment factor.
•Having a difficult time predicting external change.
Stable-Unstable
Simple-Complex
Organization’s environmental uncertainty means focusing on Task Environment

21. The changing environment
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Simple-Complex Dimension
• Concern environment complexity: number and dissimilarity of external elements (Competitor, Supplier, Industry Changes, Government Regulation)
•External element: A few competitor, Supplier, Customer s
•Human Resource is not a problem
•Social change have little impact
 Does not have to deal with:
•Complex technologies
•Government regulation
•Interact with numerous suppliers, customers, contractors, partners
•Complex technologies
•Numerous ever-changing government regulation
•Significantly affected by international event , legal and financial systems
•compete for scarce resource
Simple Environment
Complex

22. The changing environment
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Stable-Unstable Dimension
•Stable-Unstable Dimension refers to whether the environment in which organization operates is dynamic.
•Environmental elements remain essentially the same over period of month or year
Environmental elements shift rapidly :
•Customer interest shift
•New technology are introduced
•Competitors react aggressive move
Advertising
New product
New service
Stable
Unstable

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CLIP

24. Assessing Environmental Uncertainty
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CLIP

25. Adapting to a Changing Environment
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Building Relationships
Differentiation and Integration
Adding Positions and Departments

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The human resources department
The marketing department
The legal departments
E-business departments
Adapting to a Changing Environment

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Buffering roles
Adapting to a Changing Environment

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Boundary Spanning
Adapting to a Changing Environment

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Business intelligence
Adapting to a Changing Environment
ซอฟต์แวร์ที่นำข้อมูลที่มีอยู่เพื่อจัดทำรำยงำนในรูปแบบต่ำงๆ ที่เหมำะสมกับมุมมองในกำร วิเครำะห์ และตรงตำมควำมต้องกำรของผู้ใช้งำน และใช้สำหรับวิเครำะห์ข้อมูล ของงำนในมุมมอง ต่ำงๆ ตำมแต่ละแผนก เช่น
•วิเครำะห์กำรดำเนินงำนของบริษัทฯ เพื่อกำรตัดสินใจด้ำนกำรลงทุนสำหรับผู้บริหำร
•วิเครำะห์และวำงแผนกำรขำย / กำรตลำด เพื่อประเมินช่องทำงกำรจำหน่ำย ฯลฯ •วิเครำะห์สินค้ำที่ทำกำไร สูงสุด / ขำดทุนต่ำสุด เพื่อกำรวำงแผนงำนด้ำนกำรตลำด และกำรผลิต
•วิเครำะห์ปัจ จัยที่มีผลกระทบต่อยอดขำยของสินค้ำ ฯลฯ
•วิเครำะห์ข้อมูลเกี่ยวกับคู่แข่งขัน ฯลฯ
ระบบ BI ของคุณนั้นครอบคลุมทุกส่วนขององค์กร แทนที่จะสำมำรถใช้งำนได้เฉพำะกลุ่มบุคคลหรือใน ทีมไอทีเท่ำนั้น ด้วยเทคโนโลยีต่ำงๆของไมโครซอฟท์ ระบบ Business Intelligence สำมำรถผสำนเข้ำกับธุรกิจ ของคุณได้อย่ำงเป็นหนึ่ง ช่วยให้ทุกคนสำมำรถปฏิบัติหน้ำที่ของตนเองได้ด้วยข้อมูลอันมีประสิทธิภำพ ลด ค่ำใช้จ่ำย เพิ่มผลิตผลของงำน และผลักดันธุรกิจของคุณให้ก้ำวหน้ำยิ่ง

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Adapting to a Changing Environment

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Adapting to a Changing Environment

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Adapting to a Changing Environment
Organizational Departments Differentiate to Meet Needs of Subenvironments
President
Manufacturing Department Manufacturing Subenvironment Raw materials Labor Suppliers Production equipment
R&D Department Scientific Subenvironment Scientific Research journals centers Professional associations
Sales Department Market Subenvironment Customers Advertising agencies Distribution system Competitors

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Adapting to a Changing Environment
Differences in Goals and Orientations among Organizational Departments
Characteristic
R&D Department
Manufacturing Department
Sales Department
Goal
New developments,
quality
Efficient production
Customer satisfaction
Time horizon
Long
Short
Short
Interpersonal orientation
Mostly task
Task
Social
Formality of structure
Low
High
High

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Adapting to a Changing Environment
Environmental Uncertainty and Organizational Integrators
Industry
Plastics
Foods
Container
Environmental uncertainty
High
Moderate
Low
Departmental differentiation
High
Moderate
Low
Percent management in integrating roles
22%
17%
0%

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Adapting to a Changing Environment
ส่วนอัยชะ
Environmental Uncertainty and Organization Responses

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Adapting to a Changing Environment
ส่วน มะปราง
Environmental Uncertainty and Organization Responses

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Adapting to a Changing Environment
Stable-Unstable
Simple-Complex
Homogeneous- Heterogeneous
Amount of Resources
Environment
Organization
The need for information about the environment
The need for resources from the environment
How does environment influence an organization?

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Dependence on External Resources
The environment is the source of scarce and valued resources essential to organizational survive.
Resource Dependence Perspective
Establishing Formal Relationship
Influencing Key Section

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Dependence on External Resources
Organizing Strategies for Controlling the External Environment 6.7
Establishing Formal Relationship
1. Acquire an ownership stake
2. From joint ventures and partnerships
3.Lock in key players
4. Recruit executives
5. Use advertising and public relations

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Dependence on External Resources
Organizing Strategies for Controlling the External Environment 6.7
Influencing Key Sectors
1. Change where you do business (your domain)
2. Use political activity, regulation
3. Join in trade associations
4. Avoid illegitimate activity

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Dependence on External Resources
Organization-Environment Integrative Framework
Environmental domain
(ten sector)
High complexity
Scarcity of valued resource
High rate of change
Environment
•Many department and boundary role
•More differentiation and integration for internal coordination
Organic structure and systems with low formulization to enable a high-speed response
Establishment of favorable relationship
Control of environment domain
Organization
High Uncertainty
Resource Dependency