 is one component of the global
environmental analysis. Environmental
monitoring,
environmental forecasting and
environmental assessment complete the
global environmental analysis
 To provide strategic intelligence by
evaluating potentially significant
environmental changes
 Conveys both current environmental status
and how it is changing trends
 Alerts planners to trends that are
converging, diverging, interacting,
accelerating, or decelerating
 Ideal end-goal: allows for adaptive
planning before these trends occur or fully
develop
 Five (5) broad categories:
 Economic forces
 Social, cultural, demographic, &
environmental forces
 Political, governmental, and legal forces
 Technological factors
 Competitive forces
Our business community website:
http://bizniszajednica.com/environmental-
scanning-internal-environment-external-
environment-summary/

Environmental scanning, internal environment, external environment

  • 2.
     is onecomponent of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis
  • 3.
     To providestrategic intelligence by evaluating potentially significant environmental changes  Conveys both current environmental status and how it is changing trends  Alerts planners to trends that are converging, diverging, interacting, accelerating, or decelerating  Ideal end-goal: allows for adaptive planning before these trends occur or fully develop
  • 4.
     Five (5)broad categories:  Economic forces  Social, cultural, demographic, & environmental forces  Political, governmental, and legal forces  Technological factors  Competitive forces
  • 5.
    Our business communitywebsite: http://bizniszajednica.com/environmental- scanning-internal-environment-external- environment-summary/