Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor. Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes? The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

1. THE FUTURE OF
PRODUCT MANAGEMENT
Product Mentor Talk by Ladislav Bartos

2. 2
10+ years Product Management
Head of Products
From Startups to Large Organisations
Local and International Products
Ebay, O2, Sky, Perform Group
ABOUT ME

3. One of hundreds of definition
WHAT IS PRODUCT MANAGEMENT?3
“Product management drives the vision, strategy, design, and
execution of the product. While one can often quickly comprehend
the basic responsibilities of the role, mastering each of these
dimensions is truly an art from that one is constantly honing.”
Sachin Rekhi
Former Director of Product
LinkedIn

4. 4 THE FUTURE OF PRODUCT MANAGEMENT
01. SPECIALISATION
02. REMOTE PRODUCT MANAGEMENT
03. USER CENTRIC & DATA DRIVEN
04.WIDE SPREAD OF UNDERSTANDING
05. NEW TOOLS AND METHODOLOGIES

5. 5 THE FUTURE OF PRODUCT MANAGEMENT
Specialisation
•Many different flavours of PMs (Technical,
Design, Business, Generic, …)
•Different technologies and industries (IOT,
hardware, finance, physical products, …)
•Understand your area to be able to make
the right decision
• Examples: Tesla, Mobile or TV Apps, Insurance, Chilango,
Instacart, Apple Pay

6. 6 THE FUTURE OF PRODUCT MANAGEMENT
Remote Product Management
•Globalisation
•Cost efficiency - remote teams
•Crowdsourcing
•Working from home

7. 7 GLOBAL PRODUCT MANAGEMENT
On 6th of January 2016 Netflix has launched its services in 130 countries
simultaneously; now it’s available in 190 countries and 24 languages (Netflix 2016)

8. 8
User Centric & Data Driven
•Changing Consumer Behaviour
•Speed to market & reaction to market
changes
•Efficiency for driving product success
•Goal first planing
•Verifying assumptions
THE FUTURE OF PRODUCT MANAGEMENT

9. 9 THE FUTURE OF PRODUCT MANAGEMENT
Wide Spread Of Understanding
•Product success requires team work
•To understand different business areas
•Each business area is changing rapidly,
becoming more complex
• Example: Legal, Marketing, CS, Sales & Business
Development, Finance, Technology and Share holders

10. 10 THE FUTURE OF PRODUCT MANAGEMENT
New Tools & Methodologies
•Cloud based tools
•Tools for specific part of PM (strategy,
planing, prioritisation, …)
•New methodologies for different type of
businesses or products
•Different methodologies used for different
part of the products

11. 11
Launch and manage successful
products
Helps you to set direction
Get ready for the change, “only thing
that is constant is change” (Hiraclitus)
Build product for the future, not for
the present or past
The future is predictable in a certain
extent. You are already doing it.
WHY IS IMPORTANT TO UNDERSTAND THE FUTURE OF PRODUCT MANAGEMENT?

12. 12
Use your past experience
Make realistic assumptions
Look for new trends
Collect and analyse data, data, data
Ask the experts and look for
consistency
HOW CAN YOU DETERMINE THE FUTURE OF PRODUCT MANAGEMENT?

13. 13
Think about where you want to be in 5
- 10 years
Execute, Review, Refine
Understand how product management
will look like in 5 - 10 years
Understand what skills and experience
you will need gain to become successful
Create your “Roadmap”
WHAT TO DO NEXT?

14. 14 THE FUTURE OF PRODUCT MANAGEMENT
01. SPECIALISATION
02. REMOTE PRODUCT MANAGEMENT
03. USER CENTRIC & DATA DRIVEN
04.WIDE SPREAD OF UNDERSTANDING
05. NEW TOOLS AND METHODOLOGIES

15. NUMBER
EMAIL ladislav.bartos@gmail.com
SOCIAL
+44 7981 645 349
linkedin.com/in/ladislavbartos
THANK YOU
@ladislav_bartos

16. NUMBER
EMAIL ladislav.bartos@gmail.com
SOCIAL
+44 7981 645 349
linkedin.com/in/ladislavbartos
@ladislav_bartos
Images:
• http://nexusmc.com.au/wp-content/uploads/2015/03/Specialist-stamp.jpg
• http://teamgantt.com/blog/wp-content/uploads/2015/12/WorkOnTheBeach1.png
• https://static.dzone.com/dz1/dz-files/I-am-so-glad-we-all-agree.png
• http://eventspectrum.com/esiwp/wp-content/uploads/bigstock-Toolbox-35082965-1024x853.jpg
• https://silktide.com/wp-content/uploads/2012/05/shutterstock_229771504-1607x1200.jpg
• http://www.eurodiaconia.org/wordpress/wp-content/uploads/2016/03/ndDRwBv3X3QW86aCs23TVRiV804.jpg
• http://dursocapital.com/wp-content/uploads/2015/09/012755032-whats-next-headline.jpeg