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Product management 101
- 1. Product Management 101 RajeshNerlikar October 23, 2018
- 2. Syllabus 2 My Product ManagementJourney1 What is Product Management?2 Is Product Management for Me?3 Landing a Product Management Job4 Contact Information5
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- 4. 4 My Product ManagementJourney
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- 6. Websterās Dictionary defines product managementas...ā Michael Scott 6
- 7. 7 What is aProduct?
- 8. The Product Managerāsjob is to ensure the success of the product. 8
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- 11. Product Manager 11 Product Management Skills Prioritization Decidingwhatās most pressing Collaboration Working with lots of teams towards a common goal Listening Going beyond the surface to understand problems Process Mindset Sequencing work logically, continuous improvement Technology Knowing how technology works or wanting to learn Problem Solving Thinking of innovative ways to help stakeholders
- 12. 12 General Skills Industry Experience Understandingmarket trends, the regulatory environment and the competitive landscape General Management Knowing what it takes to run a business (financials, HR, operations, legal, etc.) Curiosity Learning from cross-functional peers and understanding customer behavior Communication Making sure many stakeholders, both internal and external, are on the same page
- 13. APM / PM Senior PM Director VP Product CPO Principal PM Experience 0-45-7 8-10 11-15 16+ 8+ Tech Delivery ā ā ā« ā« ā« ā« Data Analysis ā ā ā ā« ā« ā« Customer Discovery āÆ ā ā ā ā« ā Vision / Strategy āÆ ā ā ā ā« ā« People Manager āÆ āÆ ā ā« ā« āÆ 13 The Product Management Career Path
- 14. Landing a Jobin Product Management
- 15. 15 How to BuildProduct Management Skills Volunteer Network Learn Do Business Plan Contests
- 16. 16 Online Communities BooksOnline Content Local Groups ā Mind the Product ā PM HQ ā Product Coalition ā LinkedIn PM Group ā Inspired by Marty Cagan ā Lean Product Playbook by Dan Olsen ā The Hard Thing about Hard Things by Ben Horowitz ā The Product Manager Interview ā My Twitter List of Product Thought Leaders ā This is PM Podcast ā First Round Review ā Agile 101 ā Austin Voice of Product ā Lewis Linās PM Jobs List ā PM Basics ā ProductTank Austin Meetup ā ProductCamp Austin ā Kelleher Center Startup Events and Competitions Helpful Resources
- 17. Software Development Cycle (Agile vsWaterfall) 17 Technology 101 Key Areas to Understand How Web / Mobile Apps Work Blockchain Artificial Intelligence Machine Learning DevOps / Site Reliability The Cloud Transition
- 18. 18 Application Tips Research Companies āStart in your industry. ā Branch out to demonstrable areas of passion. ā Schedule informational interviews. Prepare Your Cover Letter Update LinkedIn ā Have a PM-focused headline ā Join relevant groups Use a PM-Focused Resume ā Call out when youāve used PM skills in the past ā Focus on outcomes like feature usage / validation Looking For: I Have: Responsibility 1 Relevant Experience A Qualification 2 Relevant Experience B
- 19. 19 Know the ProductKnow Your Audience Ask Good Questions Follow Up ā Learn everything you can from the company site. ā Read product reviews. ā App Store / Google Play for consumer ā Capterra / G2Crowd for enterprise ā Think about the productās strengths / weaknesses. ā Research your interview panel on LinkedIn / the company site. ā Weave commonalities like college, connections, cities, career paths, and companies into your discussion. ā Think of 1-2 relevant questions for each interviewer. ā For product folks: ā Where do you see the product in 3-5 years and why? ā What one thing do you not like about being a PM here? ā Send thank you notes to each interviewer if possible (or at least hiring manager). ā Include any natural follow ups from your conversation in your note (ex. āhereās that app I mentioned I worked onā or āhereās that competitor site I sawā) Interview Tips
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