From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013
ABOUT THIS WORKSHOP
The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.
We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.
TAKEAWAYS
Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP
- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product
Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013
ABOUT THIS WORKSHOP
The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.
We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.
TAKEAWAYS
Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP
- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product
Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
Webinar: Writing Product Requirements Documents by Amazon Product LeadProduct School
This will be an informal chat about what it's like to use PRDs for a company. It'll cover the different ways they can be implemented within an organization and we'll also touch on some of the misconceptions that come with using PRDs.
Main takeaways:
What is a PRD and why is it important?
What does a good PRD look like?
How does one go about writing a PRD?
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Introduction to Product Management. You will understand what product management is and what does a product manager do.
Product Manager is a job position highly demanded in tech companies. They assure to deliver great quality products.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Digital Product Management Overview - Dubai Digital & Tech at AstrolabsAngela Govila
Are you interested creating products that your customers can’t stop talking about? Well this talk is for you! Angela Govila is a seasoned product management executive with leadership experience from Fortune 50 companies. She provided an interactive and engaging session in Dubai that covered these slides. You can find the videos on her youtube channel: https://www.youtube.com/channel/UCxyk2cEjkeAbM25RtoC-ygg?
How to Differentiate B2B vs. B2C Product Management by fmr Microsoft PMProduct School
Ever wondered what the difference is between B2B and B2C product management? In this event, Anand discussed the core of what it is like to be an Enterprise Product Manager, drawing upon his experience at Microsoft and Checkr. Enterprise Product Management has different challenges and rewards than consumer products, and while you may find that consumer products are more exciting, think Spotify, Snapchat, Instagram,, working on an Enterprise product is extremely fascinating as well.
Aside from general Enterprise Product Management, Anand talked about what it is like to be a Product Manager at a startup vs. a large company, the exciting things happening in the background check space and his experience working with people across various disciplines.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
Webinar: Writing Product Requirements Documents by Amazon Product LeadProduct School
This will be an informal chat about what it's like to use PRDs for a company. It'll cover the different ways they can be implemented within an organization and we'll also touch on some of the misconceptions that come with using PRDs.
Main takeaways:
What is a PRD and why is it important?
What does a good PRD look like?
How does one go about writing a PRD?
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Introduction to Product Management. You will understand what product management is and what does a product manager do.
Product Manager is a job position highly demanded in tech companies. They assure to deliver great quality products.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Digital Product Management Overview - Dubai Digital & Tech at AstrolabsAngela Govila
Are you interested creating products that your customers can’t stop talking about? Well this talk is for you! Angela Govila is a seasoned product management executive with leadership experience from Fortune 50 companies. She provided an interactive and engaging session in Dubai that covered these slides. You can find the videos on her youtube channel: https://www.youtube.com/channel/UCxyk2cEjkeAbM25RtoC-ygg?
How to Differentiate B2B vs. B2C Product Management by fmr Microsoft PMProduct School
Ever wondered what the difference is between B2B and B2C product management? In this event, Anand discussed the core of what it is like to be an Enterprise Product Manager, drawing upon his experience at Microsoft and Checkr. Enterprise Product Management has different challenges and rewards than consumer products, and while you may find that consumer products are more exciting, think Spotify, Snapchat, Instagram,, working on an Enterprise product is extremely fascinating as well.
Aside from general Enterprise Product Management, Anand talked about what it is like to be a Product Manager at a startup vs. a large company, the exciting things happening in the background check space and his experience working with people across various disciplines.
How to be a Digital Products Ninja by ServiceNow Sr. PMProduct School
Main takeaways:
- Learn how to be an expert product Ninja in the continuously changing digital world
- Learn about top 7 productivity hacks for Product Managers
- Best practices and framework for the product manager’s toolbox
How to Find Success in a Product Manager Role by GoGuardian PMProduct School
GoGuardian is an EdTech company in Los Angeles that scaled from an idea to a $100M company in just over three years with a great deal of ups and downs along the way.
Cody Rice, Product Manager at GoGuardian, talked about the ins and outs from a product perspective without having to make your own mistakes. This includes building an MVP, getting a product to the market, how to hire your product team, and what NOT to do as a Product Manager. But most importantly, when you have cost your company millions, feel like everything is on fire, and are scrambling to keep the plates spinning, how a simple mindset change can provide light years of growth and allow you to find success in your own career.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
Product Data Management Courses | Product Management Certification aniketagarwal47
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit https://www.wileynxt.com/iiml-data-driven-product-management
What separates best–in–class companies from other companies? It is usually the manner in which they provide high value products and unique experiences to customers in carefully chosen markets. Product Management encompasses a set of business practices which, when viewed holistically, helps the firm achieve its goals for product profitability and market share. Product Management is, in a nutshell, the business management of products, represented by how firms create, develop, and manage products and services across their life cycles.
https://www.sequentlearning.com/webinars
The presentation demonstrates the Business Analyst Career Path, covering the following items:
- Business Analysis definition
- Philosophy of Business Analysis
- Skills of the Business Analyst
- Business Analyst Ladders
- Business Analyst Salaries
- How to start you business analyst career
- Business Analysis in the era of the algorithm
I have been asked this many times - What does a Product Manager do? How to be a successful PM? How should the team be structured? Here's an attempt from a recent talk that I gave on Product Management.
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How to Get a PM Role w/ Non-Tech Background by Salesforce PMProduct School
In this presentation, Tanvi Dali discusses how to position yourself so that your dots will connect to land you a PM opportunity in the future. For those who are already in PM, she also discusses a few tips on how to make a good first impression (within the first 90-days as a new PM) and what a typical day or week looks like as a PM at Salesforce.
Only 20% of innovation management suitable for digitalization. Find out what key success factors drive those disciplines and what tools are possible options.
The case dives deeper into digital idea management (the tool shown live is viima) and InnoSurvey, a 360 degree innovation assessment built on proven metrics.
Slides are from a lecture on Digital Industry (Certificate of Advanced Studies at FHNW).
The lecture is min. 1 hr plus practical parts provided as preparation or exercises. Get German language support and more material here: https://www.sensaco.com/digital-innovation-management/
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
Uniting product development, business strategy, and agile software practices.
Covers thinking about product development wholistically from a customer-first perspective. Suggests good principles for established companies and boostrappers.
Is a PM Equipped to Become a Founder by Zalando Head of ProductProduct School
Main takeaways:
- Similarities between a PM and a Founder
- Key questions to answer before starting a company
- The first document needed to start a venture
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. Syllabus
2
My Product Management Journey1
What is Product Management?2
Is Product Management for Me?3
Landing a Product Management Job4
Contact Information5
11. Product
Manager
11
Product Management Skills
Prioritization
Deciding what’s most
pressing
Collaboration
Working with lots of teams
towards a common goal
Listening
Going beyond the surface
to understand problems
Process Mindset
Sequencing work logically,
continuous improvement
Technology
Knowing how technology
works or wanting to learn
Problem Solving
Thinking of innovative
ways to help stakeholders
12. 12
General Skills
Industry Experience
Understanding market
trends, the regulatory
environment and the
competitive landscape
General Management
Knowing what it takes to
run a business (financials,
HR, operations, legal, etc.)
Curiosity
Learning from
cross-functional peers and
understanding customer
behavior
Communication
Making sure many
stakeholders, both internal
and external, are on the
same page
15. 15
How to Build Product Management Skills
Volunteer
Network
Learn
Do
Business
Plan
Contests
16. 16
Online Communities Books Online Content Local Groups
● Mind the Product
● PM HQ
● Product Coalition
● LinkedIn PM Group
● Inspired by Marty Cagan
● Lean Product Playbook
by Dan Olsen
● The Hard Thing about
Hard Things by Ben
Horowitz
● The Product Manager
Interview
● My Twitter List of
Product Thought Leaders
● This is PM Podcast
● First Round Review
● Agile 101
● Austin Voice of Product
● Lewis Lin’s PM Jobs List
● PM Basics
● ProductTank Austin
Meetup
● ProductCamp Austin
● Kelleher Center Startup
Events and Competitions
Helpful Resources
17. Software
Development Cycle
(Agile vs Waterfall)
17
Technology 101
Key Areas to
Understand
How Web / Mobile
Apps Work
Blockchain
Artificial Intelligence
Machine Learning
DevOps / Site
Reliability
The Cloud Transition
18. 18
Application Tips
Research Companies
● Start in your industry.
● Branch out to demonstrable
areas of passion.
● Schedule informational
interviews.
Prepare Your Cover Letter
Update LinkedIn
● Have a PM-focused
headline
● Join relevant groups
Use a PM-Focused Resume
● Call out when you’ve used
PM skills in the past
● Focus on outcomes like
feature usage / validation
Looking For: I Have:
Responsibility 1 Relevant Experience A
Qualification 2 Relevant Experience B
19. 19
Know the Product Know Your Audience Ask Good Questions Follow Up
● Learn everything you can
from the company site.
● Read product reviews.
○ App Store / Google
Play for consumer
○ Capterra / G2Crowd
for enterprise
● Think about the
product’s strengths /
weaknesses.
● Research your interview
panel on LinkedIn / the
company site.
● Weave commonalities
like college, connections,
cities, career paths, and
companies into your
discussion.
● Think of 1-2 relevant
questions for each
interviewer.
● For product folks:
○ Where do you see the
product in 3-5 years
and why?
○ What one thing do
you not like about
being a PM here?
● Send thank you notes to
each interviewer if
possible (or at least
hiring manager).
● Include any natural
follow ups from your
conversation in your
note (ex. “here’s that app
I mentioned I worked on”
or “here’s that
competitor site I saw”)
Interview Tips
