Uploaded byMonty C. M. Metzger
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Marketing Innovation
The document discusses marketing innovation strategies that achieve significant impact with small budgets, emphasizing that creativity and innovative approaches are more effective than large expenditures. It highlights various methods such as word-of-mouth marketing, viral marketing, and leveraging social media platforms for engagement. The report underscores the importance of changing consumer dynamics and trends in the evolving media landscape, encouraging marketers to adapt and utilize personal broadcasting and participatory culture.
