Organization / Workplace

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Occupation

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Technology / Software / Internet

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About

Member of CEO's Senior Leadership Team and Leader of a diverse marketing team that develops and executes the go-to-market strategy for the premier web hosting and content management system in the highly competitive K-12 education market. Team accomplishments include: - Developed and implemented a formal new-product launch strategy - Created regional marketing plans to increase lead generation for consultative sales team - Developed a competitive intelligence strategy to help refine product and corporate positioning - Created an analytic framework for measuring marketing effectiveness including marketing automation, primary market research and enhanced SEO metrics - Provided professional...