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Product Owner vs. Product Manager

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Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.

Synopsis: The Product Management role is very broad. It requires an incredible variety of skills and can consume a human life. Is it time to break the role down into different functions?

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

http://TheProductMentor.com

Published in: Business
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Product Owner vs. Product Manager

  1. 1. Product Manager vs Product Owner Jordan Bergtraum Product Management Consultant April 2019
  2. 2. 12 years of B2B SaaS experience 7 years leading Product Management teams Education, Pharma, Legal, and Facilities Management Twice introduced Product Management to an organization Owned market research, product marketing, product roadmaps, & product delivery Who is Jordan Bergtraum?
  3. 3. Words of Advice Benefits & Risks The Solution The PM Problem What to expect from this presentation?
  4. 4. # 1 The Problem
  5. 5. The Problem Product Management is broad Hard to be a Yoda of it all Execution stomps on strategy
  6. 6. Product Management is Broad SME Interviews Win/Loss Analysis Competitive Intelligence Ideation Prioritization Roadmapping Communication Product Messaging Process Flows Pricing / Bundling User Research Design Backlog Planning Estimating User stories Eng / QA Escalations User Acceptance Training / Demos
  7. 7. # 2 Can We Improve This?
  8. 8. Can We Improve This? Product Management = What to build Product Owner = How to build it right
  9. 9. # 3 Product Management: What to Build
  10. 10. Product Management: What to Build SME Interviews Win/Loss Analysis Competitive Intelligence Ideation Prioritization Roadmapping Communication Product Messaging Pricing / Bundling
  11. 11. # 4 Product Owner: How to Build it Right
  12. 12. Product Owner: How to Build it Right User Research Process Flows Design User Stories Backlog Planning Estimating User Acceptance Eng / QA Escalations Training / Demos Communication
  13. 13. # 5 Benefits
  14. 14. Benefits Fewer skills for 1 person to master Match skills & interests to the roles Dedicated attention to execution Dedicated attention to strategy
  15. 15. # 6 Risks
  16. 16. Risks Translation from “What” to “How” Throughput & accuracy of ideation to PO Throughput & accuracy of design to PM
  17. 17. # 7 Keys to Success
  18. 18. Keys to Success Product Management owns the handoff to the PO The Product Owner owns the user relationship The Product Manager owns goal setter relationship
  19. 19. Keys to Success Value both equally Career paths for both
  20. 20. # 8 Which role is right for me?
  21. 21. PO, if you enjoy… Interviewing users to design something they will love Breaking down product design into small pieces User flows / business processes Making Engineering & QA highly efficient
  22. 22. PM, if you enjoy… Researching a market opportunity Prioritizing competing needs Interviewing SMEs about goals and objectives Creating impactful product messages
  23. 23. # 9 When is this the right thing?
  24. 24. When is this the right thing? There is enough PO work for an FTE Strategy & execution are not at an A-level The PMs don’t enjoy both strategy & execution
  25. 25. Advice & Warnings Consider your Product EnvironmentOne Size Does Not Fit AllWould this benefit your product function?
  26. 26. Summary PM = What to build PO = How to build it right The right skills for the right job PO<->PM Communication is key It’s not the right structure everywhere
  27. 27. Jordan Bergtraum Product Management Consultant April 2019 Thank You!

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