mba570.spring09.perceptual.mapping
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Perceptual mapping is a technique that positions products on an x-y graph based on how consumers perceive them along key attributes such as classy vs conservative and sporty vs practical. The technique starts by positioning products on an initial x-y graph and then tries additional dimensions such as small vs large, fuel efficient vs wasteful, single vs family, and youth vs mature perceptions to understand how consumers view different products relative to one another.
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What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
How to Setup Warehouse & Location in Odoo 17 Inventory
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mba570.spring09.perceptual.mapping
- 2. What is Perceptual Mapping? 5 1 2 3 4
- 3. Perceptual Mapping? Start with Position on x-y graph
- 4. Perceptual Mapping? classy Start with products Position on x-y graph conservative sporty practical
- 5. Try other dimensions wasteful small large fuel efficient
- 6. Try other dimensions Single Youth Mature Family
- 7. ask Barney. . .
- 8. ask Barney. . .