THE FUTURE IS HERE - Neil Garner, Proxama
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Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward, 100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
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THE FUTURE IS HERE - Neil Garner, Proxama
- 1. Tweet us at @norfolkchamber #FutureOfNorfolk15 Sponsored by: Mobile Ready Neil Garner Founder and Group CEO Proxama @nrgarnerr
- 2. Mobile Ready Proximity Marketing in Norwich Neil Garner, Founder Powered by Proxama®
- 3. 3 Mobile facts •Mobile accounts for 56% of all time spent on the internet •82% never leave home without their smartphone •86% of mobile time spent online is on apps •70% of average users time is spent in their 3 most favourite apps •16-34 year olds are more likely to use mobile than any other device to get product or brand information when prompted by other media
- 4. 4© Loka 2015 What is Mobile Proximity Commerce?
- 5. 5 Beacons are small battery operated devices Beacons work with Apple and Android phones Beacons only work with an app Beacons have a range up to 40 metres The clients campaign messaging is controlled remotely What are Beacons? Side Front Back
- 6. 6 Loka is a mobile application built by Proxama that enables merchants to engage shoppers using Bluetooth beacon technology delivering promotions and information as they pass by their stores or via our bus and taxi network as people travel into the city. Using BLE (Bluetooth low energy) technology the beacon and the app ‘talk’ to one another delivering contextually relevant, real-time promotions to the customer. Engagement ‘In the Moment’ in the Physical World
- 7. 7 Introducing Loka The one stop mobile service for exclusive deals and information on the high street Watch the video
- 8. 8 Loka for Merchants Loka engages shoppers on their mobile as they pass a store Delivering exclusive offers and incentives to entice customers in-store to purchase more Neil Park, E-Commerce Manager, Jarrold & Sons: “Being part of a city-wide mobile service gives us access to a large user base, helps drive footfall and appeal to a younger audience.”
- 9. 9 Online Self-Serve Portal Making Loka easier than ever © Loka 2015
- 10. 10 Loka for Cities: London and Jersey Loka provides useful information including great deals, what’s on and tailored local information Loka is the go to destination for information when entering the city
- 11. 11
- 12. 12© Loka 2015
- 13. 13© Loka 2015
- 14. 14© Loka 2015
- 15. Where we are today 15 May 14 May 15 July 14 Sept 14 Nov 14 Jan 15 Mar 15 Won Innovate UK Feasibility Funding £100k 20 merchants signed up for Pilot Won Innovate UK Funding £1m over two years Loka brand is born Loka Launches in Norwich with merchants and First Group buses c.80 Merchants And growing… Oct 14 Jersey launches as a second pilot city July 15 TLC launch as reseller in Norwich Loka’s first taxi network is created, along with red phone box network
Editor's Notes
- The Challenge How could we, Proxama a proximity marketing company, overcome a problem where technology had played a part in this decline? Proxama as a proximity marketing company had the IT access and the know how to tap into the maturing capabilities of smartphones to provide new innovative consumer services. Consumers’ high street visits can now be transformed by seamlessly connecting the data-rich world of mobile commerce to the physical see-and-touch world of a real high street visit. Directly helping retailers, cafes, restaurants, cinemas etc. wanting to bring consumers back to the high street.
- Loka is a bespoke mobile application built by Proxama that enables merchants to engage shoppers using Bluetooth beacon technology delivering promotions and information as they pass by their stores or via our bus and taxi network as people travel into the city. Using BLE (Bluetooth low energy) technology the beacon and the app ‘talk’ to one another delivering contextually relevant, real-time promotions to the customer. *describe a beacon and show
- What Loka allows merchants to do is have control over offering promotions to customers at a local level, on a digital platform and in real time.
- Portal allows autonomy, merchants have complete control over the brand page within the app and can track insights on a daily basis, allowing flex of campaigns.
- 4378 downloads 119 merchants 200+ live promotions 465+ in the beacon network 1,000 active users in the last 90 days 12% conversion all time – compared to mobile display of 0.4% 666 promotions delivered across Norwich and Jersey 594,000 ‘visits – a visit being someone entering a beacon range within a one hour time period
- 12% is high when compared to mobile display @ 0.4%.
- A conversion rate is the number of click throughs from a notification – this does not show redemption which we are currently trialling. OOH is very difficult to measure and this is where we will start to be able to show value for money so is a very clear emphasis as we roll out the second phase of the project. Over1,700 people have engaged with beacons on buses Overview of promos – app downloads, deals, city information 9,726 bus journeys counted 2,325 notifictions raised 280 notifications clicked
- 12 deals delivered over 2 months 450 engagements with McDonalds deals over this time Engaged 616 unique users with the McDonalds brand Beacons uplifted consumer engagement by 11% Beacons are 21% more effective at engaging consumers with deals than browsing Best performing deal: Classic Meals for £1.99