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Advertising / Marketing / PR

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About

Over the last 20 years, I’ve worked in advertising, marketing, branding and interactive communications constantly building my expertise at engaging individuals using insights to create unique experiences and content. I currently spend a good part of my time advising senior executives, on how to use content to manage perception, address issues and crisis and cultivate brand experiences. Counseling clients in this rapidly changing marketing and communications landscape, means thinking beyond traditional methods of forced engagement with branded content and focusing instead on creating content and unique brand experiences for audiences to engage with and share. Creating those experiences ...