The document discusses emerging technologies that will impact the future of mobile retail and consumer satisfaction. It describes several companies developing technologies for hyper-local advertising, in-store services like product location and price matching, retail analytics, loyalty programs, indoor navigation maps, mobile point-of-sale, and Internet of Things sensors. The bottom line is that these technologies can create a win-win for consumers by making shopping easier and saving time and money, while also attracting more customers and increasing sales for retailers.

1. The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction

2. Today: Hyper Local
Advertising
JiWire
Moasis
PlaceIQ
Verve Mobile
Retailigence
OEM Services
Geoloqi
Xtify

3. New In Store Services
Find out of stock item in another branch
In-App Purchases
Connect with Inventory
Showrooming on Steroids
Products in store or another nearby retailer
Instant price matching against online & offline retailers

4. New In Store Services
•Capture of market research data
•Promotions for select products
•Mobile POS
•Offers consumers rewards as incentives to find products
•Private and instant sales for mobile app users
•Instant customer service

5. Analytics
Big investment being made in store analytics
•Quri
•RetailNext
•Viewsy
•Walkbase
•FiveStars
•EuclidAnalytics
•iInside
•Iviutech
•Placed
•Prism Skylabs

6. Loyalty & Rewards
A number of companies cropping up in this space
•LevelUp
•Margeta
•Shopkick
•Shoptext
•Swirl
•Belly
•Clutch
•KaChing!

7. Navigation and Maps
In store mapping/navigation via Google Maps/GPS, etc. Starts with sections of stores - in place today
•Aisle 411
•Point Inside
•Indoo.rs
•Indoor Atlas
•Insiteo
•Lighthouse Signal
•Micello
•Navizon

8. Early Technologies
Access to a niche group of consumers: early adopters of mobile technologies
•Scanning of barcodes on product packaging
•NFC applications- Near Field Communication
•Bluetooth

9. Location Tech
iBeacon and other location technologies
•Could kill cash register and NFC
•DecaWave: chip ID’s location within 10 centimeters
•Estimote: BLE sensors

10. IoT and Sensors
Internet of Things
•Next Generation sensors
•Lightweight
•Needing no batteries
•Powered by capturing radio signals

11. Shopping
Smart shopping lists
•Enriched by behavioral overlay (Amazon like)
•Combined with maps=efficient navigation

12. Bottom Line
Win-Win for consumers and retailers
Less friction in shopping trip (easier navigation, save money & time)
Attract more customers, higher basket $$ potential

13. David L. Smith smith@mediasmith.com Twitter: mediadls