The presentation of Kiosked's CEO, Micke Paqvalén, looks at two questions: How can mobile (video) and other multimedia services be monetised and how can advertising be turned into a relevant service.

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THE SMART CONTENT
(R)EVOLUTION

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WHAT IS KIOSKED?
Kiosked is a platform automatically
connecting digital visual content
(images, videos, apps, ads and social
media) with retail in real-time.

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HOW DO
KIOSKS WORK?
Kiosks are responsive and non-
intrusive graphical overlays.
Kiosks are automatic and
connected to a dynamic
database.
Kiosks are geo-location aware,
customizable and measurable
in real-time.

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+5,000 merchants +20,000 brands +30,000,000 products +40bn monthly impressions
MERCHANTS
ADVERTISERS
PUBLISHERS
MERCHANTS, ADVERTISERS AND PUBLISHERS
4

5. 5
THE HISTORY OF COMMERCE

6. It all started OFFLINE…

7. 3000 BC TRADING

8. 13th Century
THE HANSEATIC
LEAGUE

9. TRAVELLINGVENDORS
OFGOODS–PEDDLER

10. 15th Century
THE AGE OF
DISCOVERY

11. 18th Century
THE INDUSTRIAL
REVOLUTION

12. 19th Century
THE FIRST
MALLS

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SOURCES: eMarketer, Jan 2013 & 2014; IDC, 2013; Tradedoubler; IBM; ITU
%
50
Of the purchases we
make are spontaneous.
Consumers buying
online in 2013
Of the global retail market
is expected to come from
eCommerce by 2020
%
100
Online shopping volumes is
growing annually in double
digits.
BN
1
20
%
+
TODAY:
ECOMMERCE
IS GROWING
EXPONENTIALY

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%
25
Estimated mCommerce share
of total digital commerce
market size in 2017
Mobile advertising
spend in 2015
Global spend on
RTB by 2017, up from
$2.7 Billion in 2012
%
300
Growth in mobile
video views in 2012
+BN
21
$
+BN
20
$
SOURCES: eMarketer, Jan 2013; IDC, 2013; Tradedoubler; IBM; ITU
HUGE
OPPORTUNITIES
IN MOBILE
ADVERTISING

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According to Search Engine Research images ranked higher than product-specific details,
descriptions, ratings or reviews in driving purchase decisions.
%
67
One of the world’s mobile
traffic will be video by 2017
%
59
of consumers would purchase
more frequently via their mobile
phone if UX was visual
%
44
of people are more likely
to engage with a brand if
they post images
%
64
of consumers are more
likely to purchase a product
after seeing a video
CONSUMERS
EMBRACE
VISUAL CONTENT

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RISE IN
ECOMMERCE
SHIFT TO
MOBILE
VISUAL
CONTENT
EVERYWHERE
COMMERCE IS
ON THE RISE
1.
2.
3.

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WHAT IS
EVERYWHERE
COMMERCE?
With Everywhere Commerce
advertisers and publishers can
connect with consumers at any
point of time, on any device.
Everywhere Commerce does
not limit the consumer
experience to any time or
place, it is always on and
available.
Everything will become a shop!

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EVERYWHERE COMMERCE IS
ENABLED BY SMART CONTENT
Smart Content is a rich, user-friendly and non-
intrusive service layer on any media. It’s always
relevant, contextual and measurable.
As engagements can be measured in real-time, brand
communication is becoming a two-way conversation.

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With Smart Content
anything can be a retail
showroom and shop with
an opportunity to monetise.
SMART CONTENT –
WHERE IMPULSE
THERE SALES

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SMART CONTENT –
EVERYTHING
IS A PORTAL
The boundaries are blurring
and every surface becomes
actionable. Our mobiles
become shopping magnifiers,
giving consumers immense
power at their fingertips.
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SMART CONTENT –
CREATING NEW
SHOPPING
EXPERIENCES
Brands worldwide have realised
and embarked the change
towards hyper-visualisation and
mobile dovetail:
Nike is using the power of
Kiosked and user-generated
content through Instagram.
Adidas Neo is taking window
shopping in the 21st century to a
next level.
With Paypal beacon, consumers
can shop at anytime through
hands-free and seamless mobile
payments.

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“
Rovio is offering the
world’s first rich mobile
ad format that connects
all retail online with
visual content. Being
able to offer a non-
intrusive ad format,
that doesn’t take
players out of the
game, is key for us and
our fans. The results
speak for themselves.
Peter Vesterbacka,
CMO, Rovio
30-40%
8-12%
Action Rates are
considerably higher than
traditional ad formats
Engagement Rates with
the ad and the individual
products are remarkable

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Give people what
they want, when
they want it,
in the form they
want it in.
Kevin Spacey,
Award winning actor & producer

24. CEO & FOUNDER, Kiosked Ltd
+358 400 396 394  Keilaranta 1 FI-02150 Espoo, Finland
micke.paqvalen@kiosked.com  www.kiosked.com
Micke Paqvalén