1. Advertising on mobile phones A few Key Success Factors

2. Who am I ? About cleverwood Staffing solutions and consulting in your digital projects EIAA 2006 - CIM MDB 2007 power to the consumer

3. Who am I ? About Sanoma Magazines Belgium Responsible for brand-licencing and other brands Mobile Content and Services EIAA 2006 - CIM MDB 2007 power to the consumer

4. Mobile phones purpose Connecting People Mobile phones allow people to communicate at a distance through Mobile Operator Networks EIAA 2006 - CIM MDB 2007

5. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007

6. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice

7. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS

8. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS

9. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data

10. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail

11. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services

12. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services - 3G-based services - Mobile Internet - Widget-based services

13. Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007

14. Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007

15. Mobile content & services Golden Triangle: Key role of platforms All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007 Platforms allow - Easy access to content (and advertising)‏ - CRM (opt-in, usage tracking, profiling...)‏ - Easy billing (iTunes account, Banxafe, Tunz...)‏ - Metrics which are mandatory for mass advertising - Leading customer through updates and upgrades - (for some) Following technological or usage evolutions (GPS, Social Networks integration...)‏

16. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007

17. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN

18. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN

19. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN

20. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN Platforms examples - SMS: Flair services (9037 FR and 9133 NL)‏ - Voice: 1307/1207 - Vodafone Live and Orange World - m.standaard.be - PlazZza - Flair Mobile Magazine - Truvo Mobiel

21. Conclusion Let’s build platforms !

22. Thank you Fabian Tilmant Partner cleverwood Mobile Track Expert cleverwood Mobile Marketing Mgr Sanoma Magazines Belgium