Today most retailers are investing in innovative retail technology to engage customers and promote social sharing. Providing a digitally-enabled experience in-store is one of the best ways for brands to entice customers to buy in-store. Let's take a look at how various brands like LEGO, Burberry, Starbucks, E-Mart, Marks & Spencer and Kate Spade have been creatively using technology in-store over the past few years.

1. 6 BRANDS
getting creative
with in-store
TECHNOLOGY

2. 44% of U.S. shoppers admit to
showrooming

3. One in every ten e-commerce
companies is now making a significant
investment in enhancing in-store
technology

4. How are leading
brands using
technology in-store?

5. LEGO
Augmented Reality
Yr. 2009
LEGO introduced the “Digital
Box” allowing customers to
see what a LEGO set would
look like after assembly.

6. BURBERRY
Retail Theatre
Yr. 2010
After Burberry’s Spring Summer 2011 womenswear show,
guests were given access to the recently launched iPad
featuring a custom Burberry app.
Customers could browse the Burberry catalog and
purchase items from the collection.

8. STARBUCKS
Mobile Payment
Yr. 2010
Starbucks introduced its
mobile payments app in
2011.
The app currently has more
than 10 million users and hit
$1B in revenue through
mobile payments in 2013.

10. E-MART
Shadow QR Code
Yr. 2012
E-mart launched a 3D shadow QR code campaign to
combat falling sales during lunch hour.
The QR could only be scanned during lunchtime and led
to a 25% increase in sales.

11. MARKS & SPENCER
Virtual Rail
Yr. 2013
Marks & Spencer introduced a virtual rail consisting of
three 46" touchscreens, each showcasing 50 clothing
samples in one of their stores.
Customers can browse all options, check prices and
availability, watch a video of a model wearing the clothes,
and even place an order right in-store.

12. KATE SPADE
Interactive Window Display
Yr. 2013
Kate Spade introduced a 24-hour interactive window
display which allows consumers to shop anytime of the
day.
Shoppers can purchase items right on the sidewalk;
purchased items are then delivered within one hour.

14. What next?

15. IN-STORE BEACONS
Beacons can be used to deliver proximity-based,
context-aware messages. These devices give brands an
opportunity to interact with customers not only at a store
level but also to target narrowly at an aisle or a fixture
level.

16. DIGITIZING PRODUCT
INVENTORY
Retailers are starting to digitize their product inventory,
making it easier for customers to find what they want.

17. OMNI-CHANNEL
RETAILING
Many retailers are now working on providing customers
with the same experience in every channel, whether
in-store, online or mobile.

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We offer robust SDKs and backend services for developers specializing in
app development for e-commerce businesses and consumer brands.
Ask us how MobStac can help you