A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Paybook Vol. 5 includes stories on Carbon 8, e285, the spread of mPOS, cashless trends in Asia Pacific and our Points app. Follow the conversation on Twitter: @Verifone
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
There is enormous change happening in-store. Endless aisles, mobile POS, pop-up branding, interactive store windows, web-connected kiosks, virtual try-on, flash sales, augmented packaging. Add consumer invention into the mix, and we see almost daily acts of spontaneous experience innovation – show-rooming, social shopping, buy anywhere/ship anywhere.
But where many retailers are missing the mark is when they try to apply on-line strategies to the in-store environment.
The two experiences are entirely different.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually.
Most retailers now have a digital presence in store. There is a lot to see out there in the wild and this presentation takes you through what is out there and how the technology is being applied.
This slides were presented at the inaugural Connected Stores Conference 2015 in London.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Paybook Vol. 5 includes stories on Carbon 8, e285, the spread of mPOS, cashless trends in Asia Pacific and our Points app. Follow the conversation on Twitter: @Verifone
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
There is enormous change happening in-store. Endless aisles, mobile POS, pop-up branding, interactive store windows, web-connected kiosks, virtual try-on, flash sales, augmented packaging. Add consumer invention into the mix, and we see almost daily acts of spontaneous experience innovation – show-rooming, social shopping, buy anywhere/ship anywhere.
But where many retailers are missing the mark is when they try to apply on-line strategies to the in-store environment.
The two experiences are entirely different.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually.
Most retailers now have a digital presence in store. There is a lot to see out there in the wild and this presentation takes you through what is out there and how the technology is being applied.
This slides were presented at the inaugural Connected Stores Conference 2015 in London.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
Shopper power notes slide deck no voice over 3.0Keith Scovell
Shopper Power - Social & Mobile
CPG & Retail Industry
Power Shifts, Shopper Solution Examples, Outlook, Suggestions, Sources
Narration attached to each slide
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
IREU Top500 Mobile and Cross-channel Report @ 2016Filipp Paster
In this second IREU Top500 Performance Dimension Report, we focus squarely on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. We explore how retailers are using mobile in their business models as they trade at scale in this continent, and we investigate how the use of mobile varies between markets.
Authors: Mark Pigou
Topics: Mobile Commerce, Ecommerce Strategy
Industry: Retailer / Brand - Other Goods
Publication date: 9 December 2016
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
17. Mobile = THE game changer! In-store navigation Mobile acting as in-store ‘ sat nav ’ for shoppers with advice on where to find particular products or offers in-store Proximity marketing Retailers can leverage location-based marketing offers through mobile Barcode scanning/Image recognition Tools which allow shoppers to add items to their online basket by scanning items in the home e.g. Tesco ’ s grocery app M-commerce Development of mobile websites and apps which make shopping online more seamless for shoppers
18. Pop ups are all the rage and retailers are leveraging mobile and QR codes to drive sales QR codes to drive sales QR codes to drive sales
19. Developments in Asia lead the way - Over 500 of its most popular products, complete with QR codes which can be scanned using the Homeplus app - Products range from daily essentials such as milk and fresh produce, to pet food and stationery - Orders placed before 13:00 will be delivered to customers' homes on the same day
22. So mobile is driving ‘buyability’ driving ‘buyability’
23. QR codes on product lables enable the customer to see more product info, buy in store, or add to bag and buy online buy in store, or add to bag and buy online
24. QR codes also help turn traditional advertising into ‘direct response’
63. The impact of mobile on the evolving purchase journey 29 th November, 2011 Ecommerce UK Mobile Pecha Kucha
64. A new way to buy | Today’s purchase journey Today’s consumer purchase journey is complex , social and multichannel . 2
65. A new way to buy | Your own website and beyond 3 Offline The web & social web Mobile Your website
66. Consumer behaviour | Mobile shopping hits the mainstream 57 % 45 % of people own a smartphone of people use their phone to research or make purchases 4 Fly Research, September 2011
67. Consumer behaviour | Social content is in demand across all channels say social information (reviews or friends’ recommendations) are important influences on their shopping choices 83 % Fly Research, September 2011
68. Consumer behaviour | What are consumers doing with their phones? 6 26 % get advice from friends 27 % compare products 27 % read customer reviews 30 % check or compare prices online 35 % look up or search for product information Fly Research, September 2011
74. We are Reevoo 12 Reevoo makes world-leading social commerce solutions used by more than 150 companies , including Sony, Orange, Octopus Travel, Tesco and Dixons. Our reviews, recommendations, conversations and social integration solutions deliver an average sales uplift of 18% for our customers.
75. Thank you Richard Anson CEO and Co-Founder Reevoo www.linkedin.com/in/richardanson http://b2b.reevoo.com +44 (0)20 7654 0331
79. eCommerce in the palm of your hand Private and confidential - 3 - Main presentation title 11/29/11 1. Collector logs in and goes to “Collect”, selects retailer 2. The points / £ rate is shown 3. Swiping left/right also gives further retailer text 4. Tap the button, and the retailer’s site opens in Safari – start shopping! Collect points on your mobile shopping – “eShops on your iPhone”
131. Solution http://media.site.com/ ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=400&q=70 Mobile Search Results Page Image Mobile Property Details Page Image http://media.site.com/ ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=120&q=70&s=1 multiply by, iPhone, iPad, Mobile Web, Connected TV, etc. Use a real-time Image Transformation Service such as www.elasticera.com
132. Responsive Design / Media Query Shrinking window to size of mobile display resizes image However file size is the same i.e. Image is not really optimised for mobile device as shrunk to fit on device rather than dynamically generated by server at optimal size
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Editor's Notes
If you are not the mediator, you are being disintermediated
Today’s purchase journey is now truly multi-channel – I like to talk about social spheres. You need to be influencing your consumers across each of these spheres
Both of these are up 16% on 6 months ago
On average, these behaviours have increased 30% in-store in the last 6 months, and 15% elsewhere
Today I’ll be talking about the art of mobile conversion. The thinking that goes into making high converting mobile websites, and how you can tap into this. I chose this picture because it’s a Netsuke. This is the 17 th century Japanese equivalent of the mobile phone – something always carried, that’s both practical and ornamental.
Mobile growth has been huge for us this year and our key markets now get more than 20% of revenue and visitors from mobile devices. What we *have* learned from all of this work is that there are three factors for success: Handset reach, Performance and the User experience on mobile.
I love miniature things and well designed mobile sites are an artform too. But to do it properly, your business needs to be Bonsaied, in order to fit on these small screens. But which bits do you prune? How are you going to keep everyone happy?
You might have a fight on your hands, deciding what to build or optimise on your mobile site. As Dirty harry said – opinions are like assholes – everyone’s got one. So how do you go about getting the right stuff in there?. How about we start with the customers.
So where do we start on the mobile product? With the customer of course, then their handsets, where they are, what they are doing and what they want to accomplish. As Nielsen says : More research = more questions = more answers = a better product. This is the glue, the oxygen of our work.
To stop wasting time, you need to build where there’s an audience for your platform. This means you need device analytics, to tell you what device formats and types are are tryin to engage with you Take a look at Bango, Wurfl and Deviceatlas for handset analytics data. Last tip – always check low converting devices as this might indicate a problem.
Confused by all the claims about what handsets to support? Well actually, there’s only one game in town – smartphones. Other phones don’t browse and they certainly don’t buy. Android, Apple and Windows are the only growing segments now – others are in steep decline. It’s a highly specific smartphone world and you’ll need analytics help to work out what devices you should be building for.
User centred design is the Agile technique we use to get stuff right, first time (click) You can think of the technology expression as being our online brand (click) that generates feelings about us (click) Being in the middle here makes you unique amongst your competitors. This is the sweet spot (click) We do continual improvements of our products - in a permanent state of designing and testing, just like Dyson, Edison and Jobs showed us.
And the future for us is multi-platform. We’ve designed our web, iPhone, Android and tablet experiences to be in that sweet spot I mentioned. Most importantly, by improving them in concert, the entire product suite is aligned and optimised for user experience and contact methods.
So this is the moment of the conversion – that finger tap that I’m after. So what are the biggest influence factors?
And simplicity is paramount on mobile. Join.me works so well as a product because it’s the only screen sharing or webinar stuff that always works, and because it is so simple, so easy to use, so unlikely to break. It’s simple and invisible. Your mobile site has to be frictionless for the goals of the user or you will lose business.
You can’t rely on good performance, even in the city. Just try having an iPhone on o2 – you know what I mean. 75% of people whining mobile about websites, said performance was the number one issue. The office Wi-Fi doesn’t count as testing here. Check out these search keywords on Google.
With a smaller screen, copy expertise is vital for mobile sites and apps. Every word and every syllable counts. Belron used a specialised agency, Foolproof, to minify the content. We drove legal crazy but amped up the clarity and comprehension for the customer, with high conversion the result.
Persuasion is a key part of our work. We want both persuasive design and compelling copy – to get people to do more things that we like. One one micro test we ran 2 weeks ago, a single line of copy added to a page will net us 500K Euros per year of revenue.
And don’t forget testing – we usability test at least 3 times in a product cycle and Foolproof do great work for us here. And remember handset testing. I’d recommend you buy the top customer handsets for your audience and then use Deviceanywhere.com to test others. Make sure you have more than one Android screen format, preferably three. Always test on all iPhone models too. If you cant test – then check your analytics for badly converting handsets and fix.
And what does this mean for you? In my view, it will mean a complete change in how you code, display or optimise online content – and not just for mobile devices. Nearly all modern browsers and mobile handsets support HTML5 already. You need to get your developers engaged here, over how you’ll adopt and take advantage of HTML5.
This is a table from my Mobile Optimisation report, available on Econsultancys website. There’s lots of bullshit around on mobile, so please read this. You’ll be surprised to learn how much of the phone hardware you can access, just from a plain old website. On our site, we integrate with email, phone calls and the GPS function – on Android, iPhone and Blackberry models.
So - stop worrying about IE6 – you’ve got a big design problem to solve across a huge mesh of different screens. Responsive design is a great solution, that adapts your content to fit the device mix. It’s a way to use HTML5 to give an optimised experience on every device or size of screen. Great article on here.
And if you think that’s a load of old balls, you can get in touch or grab me afterwards. Thank you.
NFC could be the most exciting thing in mobile if it gets corporate sponsorship. In Japan you buy everything that way. Even in Sweden you can use yoyur phone as your hotel key. For it to take off over here it needs to have venues where you can use it.