Presentation at ClickZ Live in New York on Personal Branding for Digital Marketers with Erin Zefkeles from Microsoft's Bing Ads team.The internet is not just crowded with brands vying for consumers’ attention at every turn, it’s jam packed with gurus, experts and aficionados who claim to be “AdWords Obsessed” or “Social Media Divas” who promote themselves as the thing you need to take your business to the next level through digital marketing. In this session, Mel Carson from Delightful Communications and Erin Zefkeles from Bing Ads, will explore why taking care of your personal brand is so very important in the digital age, and how you can position yourself as an authentic, educated and trustworthy source of advice to your clients and potential customers. There won’t be a whiff of snake oil, we promise!