I had the opportunity to train some youths at a Leadership Training Conference organized by Cornerstone Youth Development Centre. My topic was focused on how Young Leaders can Leverage on Digital. See nuggets from my talk below. 1. The internet is a landmine of opportunities. From Education to Skill Acquisition, Business Opportunities, Jobs etc. A key thing we can learn from Uber, Airbnb, Bitcoin, and co is that disruption is a thing. In this age, there are no limitations. 2. The people who breakout nowadays are those who are able to distinguish themselves from the crowd. This is where building a personal brand comes in. Branding is Perception. Your brand is what and how people see you. It is the experiences you create. Truth is, if you are not branding yourself, other people are doing it for you. 3. In creating your brand, you have to decide what you want to be known for and OWN IT. You have to choose wisely the platform(s) on which you will tell your stories and how you will tell it. And then, create and share content. Content is how you communicate your brand and every single content, every post you put up can add to or reduce your brand value. You have got to be deliberate and consistent. 4. Leadership and Learning are indispensable to each other. To lead, you will need to Learn, Do, Improve, Iterate. There is literally nothing you can't learn on the internet. From Languages to Craft, to Business, to Coding; just anything.

1. DIGITAL LEVERAGE FOR
THE 21ST CENTURY
LEADER

2. MEET ME!
Peace Itimi is a Subject Matter Expert certified by the Digital Marketing Institute, Ireland and
is one of the first 50 Africans to be a Facebook Certified Planning Professional.
She has over 4 years experience in Digital Marketing and has been involved in the strategy
and execution of digital marketing campaigns for brands like Benson Idahosa University, Glo
NG, Yandi NG, Total Perspectives UK, Bottles Restaurant, iFitness Gym and more.
She has been a guest speaker at numerous events including Sports Betting West Africa
Summit, LEAP Africa's School2work programme, YALI Nigeria Cohort 4 amongst others.
She has trained participants of SME Boutique Women Exclusive Club (SWEC) Incubator
Programme, British Council’s Digital Skills for Creatives and CCHub Startup Incubator
Programme as well as Unit heads of various companies Including 9mobile and C&I leasing
PLC.
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3. • Nigeria has the largest internet population in Africa and 8th globally, with
over 96 million internet users.
• The Nigerian population online predominantly fall within the ages of 18 and
45, the most productive and consuming segment of any population.
• The average Nigerian Internet users spends at least 3 hours on the internet
daily.
• Mobile Internet hit out-number desktop internet hits.
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4. We live an increasingly technology-driven society.
Digital technology has transformed the landscape of engagement, education, commerce,
marketing and more.
● Acceleration of Change – The pace of digital change is rising exponentially
● Digital Competition – Companies, People are under ever increasing pressure to
compete digitally, and long established models are being disrupted by.
● Customer Expectations – Customers expect a good experience across all touch
points, you must ensure their interactions are seamless and exceptional
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5. 5
In this age, the one thing that you must
realize is that there are no limitations
and no matter how ‘new or cliche’ your
ideas or talents or career path is;
technology - digital is a means to tell
your story in your own way, drive the
narrative of your choice and connect
with people from all over the world. It
is an opportunity to go beyond your
immediate environment.

6. What can Digital Do For You?
1. Education
2. Business
3. Job Opportunities
4. Skill Acquisition
5. Content Creation/Influencing… etc
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7. “
HOW CAN YOU
LEVERAGE ON DIGITAL?
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8. The people who breakout
nowadays are those who
have been able to
distinguish themselves
from everyone else.
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9. C E A B D O W TO IG LE
A Brand is a collection
of perceptions in the
mind of your target
audience.
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10. ▪ When people see you, hear your name, think
about you; what comes to their mind?
▪ When people interact with you; what do they
leave, thinking?
▪ What experiences are you creating? What
narrative are you driving?
▪ If I come across your social media handles -
what will be my impression of you?
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11. “
WRITE IT DOWN
● What do people say about you when they first meet you
● What do you friends say about you.
What words do you think both parties will use to describe you.
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15. PERSONAL BRANDING
Personal branding allows individuals to
differentiate themselves by consistently
articulating and leveraging their unique
value proposition. Personal Branding is
about marketing yourself as a brand and
being aware of how others see you - all
aspects of you.
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16. WE ARE ALL BRANDS

17. If you’re not branding
yourself, you can be assured
that others are doing it for
you.

19. CREATING A BRAND
1. Decide what you want to be known for. OWN IT
● What are you passionate about?
● What are you good at?
● What is your Purpose & Vision?
Let it reflect on Your Bio’s. Elevator Pitches.
Your Dressing. Speech.
Yo r so b d i t t at o;
t’s o y o , fo h u d , an h o d i
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20. “
uhmmm?
● Do you have an elevator pitch?
● Do you have a mission statement?
Craft one!
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21. CREATING A BRAND
2. Choose your digital platforms carefully.
Google is the first place we all go for new knowledge these days - this
includes employers, business partners, customers etc. We read about other
people online through Facebook, Twitter, blogs, LinkedIn etc.
Edit .
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22. CREATING A BRAND
3. Create content.
Become a thought leader and or
influencer in your niche.
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23. CREATING A BRAND
Sharing is caring
- and networking
You communicate your brand by sharing
valuable content.
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24. What content should you produce?
• Relevant: Must be of use to the target audience
• Engaging: Your personal enthusiasm is contagious and
your content should elicit a reaction from your readers /
viewers
• Visual: Pictures and videos are powerful tools that can
communicate complex ideas quickly - use them well
• Nerdy: If you work within a specific niche, make sure to
use that to create very relevant content for a very engaged
audience

25. Good content
• Write so your audience finds it interesting
• Use active language and be personal (not private)
• Use visual elements, picture and video
• Engage in conversations (especially on Twitter)
• Comment, like and share other relevant content and expand your
network

26. Remember who your
audience is.
We aren’t all pop stars.
Personal branding is the starting point of thought leadership.

27. CREATING A BRAND
4. Consistency
Learn. Do. Improve. Iterate
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28. If o n o b i t e d , yo e t a n.
LEADERSHIP &
LEARNING ARE
INDISPENSABLE TO
EACH OTHER
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29. 29
Which
do you
have?

30. 30
However,
its not just
tech.

33. WHERE CAN YOU LEARN?
▪ Udemy
▪ Skillshare
▪ Edx
▪ Coursera
▪ Code academy
▪ Creative Live (Photography, Design, Audio, Craft) etc
▪ Babbel (Languages)
▪ Savvy.is (for career tips)
▪ Lynda
▪ Or simply run a google search query :D
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34. Dig Le d ha ma M ey ig ?
MONEY FLOWS IN
THE DIRECTION OF
VALUE
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35. ▪ From having an online business
▪ Drop shipping
▪ Freelancing any skill on platforms like Fiverr, Upwork, Freelancer
etc
▪ Creating and monetizing your content on a Blog or YouTube
▪ Teaching people online on platforms like skillshare etc
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36. “
The currency of the digital age is Sharing
and Collaboration.
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37. www.renedigitalhub.com
peaceitimi@renedigitalhub.com
+2347034598359