This document describes a Remodista Program for Global Brand Commerce. The program aims to cultivate relationships and allow business to be done through education and collaboration in a way that buyers prefer. It provides a community for topics like business transformation, global commerce strategies, community and content, technology wearables, innovative retail solutions, and understanding the Chinese market. The program holds workshops, dinners and think tanks on commerce, marketing strategies and other global topics. It is open globally and aims to help businesses transform and understand their global consumers in this new era.
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
Remodista Think Tank - China Commerce 101Remodista
#1 TRUTH – Your Kindergartener and most Chinese shoppers will never see a laptop in their hands unless someone else puts it there. They aren’t wired to find it valuable. Laptop usage is going down, and our thought leaders are still looking at it as the holy grail. It’s low hanging fruit, so not a good long term plan. Technology change in business seems to lag far behind the urgency, and time is of the essence. Our general transactional go-to-market strategies are outdated and not seamless for a global approach.
China Commerce: How to Stand Alone
3rd Party Platforms – The Pros + Cons
Sales + Pricing
Choosing a Commerce Model – B2B
Cross Border Commerce
Legal Establishment in China
Making Maps
Doing Business in China: 3rd Party vs. Standalone
Bricks and Mobile - Engaging In Store Experience the Generates Shopping Excit...Remodista
Consumers expect a meaningful in store mobile experience, are you prepared for bricks-and-mobile? Across the past year optimized in store experience has transitioned from exceeding customer expectations, to now simply meeting expectations – and QR codes are not enough. Panelists from leading retailers and mobile marketing leaders share successful mobile in store strategies to drive CRM, consumer engagement, and sales. The era of mobility has arrived, and your customers expect a customized relevant in store experience delivered to their phone- how does your company perform? Learn to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.
Remodista + The Girl Scouts = The digital YOU!Remodista
For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM.
We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.
Brand * Commerce
·Co przyniesie zbliżenie marek i sprzedaży?
·Jakie siły działają na rynku skracając ścieżki konsumentów: marketplaces, d2c, buy buttons, unboundling...
·Czy uda się utrzymać relacje marek z konsumentem przy rosnących apetytach rzeszy pośredników?
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
Remodista Think Tank - China Commerce 101Remodista
#1 TRUTH – Your Kindergartener and most Chinese shoppers will never see a laptop in their hands unless someone else puts it there. They aren’t wired to find it valuable. Laptop usage is going down, and our thought leaders are still looking at it as the holy grail. It’s low hanging fruit, so not a good long term plan. Technology change in business seems to lag far behind the urgency, and time is of the essence. Our general transactional go-to-market strategies are outdated and not seamless for a global approach.
China Commerce: How to Stand Alone
3rd Party Platforms – The Pros + Cons
Sales + Pricing
Choosing a Commerce Model – B2B
Cross Border Commerce
Legal Establishment in China
Making Maps
Doing Business in China: 3rd Party vs. Standalone
Bricks and Mobile - Engaging In Store Experience the Generates Shopping Excit...Remodista
Consumers expect a meaningful in store mobile experience, are you prepared for bricks-and-mobile? Across the past year optimized in store experience has transitioned from exceeding customer expectations, to now simply meeting expectations – and QR codes are not enough. Panelists from leading retailers and mobile marketing leaders share successful mobile in store strategies to drive CRM, consumer engagement, and sales. The era of mobility has arrived, and your customers expect a customized relevant in store experience delivered to their phone- how does your company perform? Learn to push branded video games, mp3s, in-store specials and promotions that capture the attention of consumers and generate excitement around the products being sold.
Remodista + The Girl Scouts = The digital YOU!Remodista
For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM.
We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.
Brand * Commerce
·Co przyniesie zbliżenie marek i sprzedaży?
·Jakie siły działają na rynku skracając ścieżki konsumentów: marketplaces, d2c, buy buttons, unboundling...
·Czy uda się utrzymać relacje marek z konsumentem przy rosnących apetytach rzeszy pośredników?
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Summary of our social media integration research project. The full paper and detailed results are also available on my slideshare profile.
This presentation describes how you can integrate social media in your organization through 4 phases and 13 strategic projects.
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Discover how to actually build, monetize, manage, and bill any digital business model from subscriptions to pay-per-use in our international billing and monetization playbook.
The truth is scaling digital business models internationally is more achievable than ever before, and those who don’t innovate with the times will be hard-pressed to compete in the years to come. This playbook will enable you to catch up (or jump ahead) in your market, and the best time to start is today. Download your free copy now.
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An Interview with Marc Menesguen Managing Director, Strategic Marketing for L...Capgemini
Leading a digital transformation at an established enterprise with entrenched brand loyalty and a traditional business model is no easy task. Yet executives at L'Oreal recognize that digitization represents "an extraordinary opportunity to strengthen our current business model and become even better at being the world's number one beauty group."
In this Capgemini Consulting interview, Marc Menesguen, Managing Director of Strategic Marketing for L'Oreal, explains that having commitment from the CEO was critical to making the strategy a success as was creating cross-functional teams of marketing, research, communictions, manufacturing and sales. Moreover, the company plans to double its investment in digital media from 5% to 10% in 2011 -- for both internal systems and external collaboration -- and to train 15,000 employees, including mangers, in "digital fluency."
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Remodista Launches Community Study on HALORemodista
Remodista kick's off a 6-month Community Study with 200 Retailers in the US and Australia 9/1. In this study, we will use community collaboration to research and analyze 6 topics in retail disruption: community, blockchain and cryptocurrency, in-store customer experience, mobile, influencers, and personalization.
One year ago, our retailers asked for a community platform that could help more leaders collaborate and learn globally. We heard them and are putting their wishes into action.
In HALO, retailers can focus time on building their leadership skills, while using on-the-go problem solving for getting a handle on their business challenges.
Women Influence Chicago - Sponsored by CloudCraze + ValtechRemodista
An organization that operates, as an umbrella, to cultivate women leaders in enterprise, start-up and not-for-profit technology organizations, a goal to connect community and increase female leadership at the top; C-Suite, President, GM, CEO, and Public Advisory Board positions across all verticals.
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Summary of our social media integration research project. The full paper and detailed results are also available on my slideshare profile.
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Reporte de las mejores "Marcas Globales", de acuerdo a la investigación y metodología de INTERBRAND. En el estudio se puede comprobar, con facilidad, como el Marketing practicado por estas empresas es el principal responsable de los resultados.
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1. 1
Global Brand Commerce. A Remodista Program.
A Remodista Program. Global Brand Commerce.
Community, Content and Commerce
2. 2
Global Brand Commerce. A Remodista Program.
❘ A community program that allows leaders to cultivate
relationships and do business in a way that buyers prefer
through education and collaboration.
Program Vision.
4. 4
Global Brand Commerce. A Remodista Program.
Education
is open to
the entire
GLOBE...
and a new
middle class
is emerging.
5. 5
Global Brand Commerce. A Remodista Program.
Business Transformation"
Global Commerce and Marketing Strategies"
Community, Content + Commerce"
Technology Wearables"
Innovative Retail Solutions"
China 101"
Local is now Global"
COMMUNITY TOPICS
7. 7
Global Brand Commerce. A Remodista Program.
Truth No 2.
Community,
collaboration and
inclusion will help us
transform quickly.
8. 8
Global Brand Commerce. A Remodista Program.
Truth No 3.
Opportunity to
rebalance executive
leadership as business
disrupts.
9. 9
Global Brand Commerce. A Remodista Program.
Truth No 4.
Understanding your
global consumer will be
key.
10. 10
Global Brand Commerce. A Remodista Program.
Strategic Community Partners in 2014.
Created educational and interactive workshops,
dinners, and think tanks focused on commerce and
marketing strategy that think with mobility.
Commerce, Marketing, Localization, Translation,
Business Transformation, Global Law, Customer
Acquisition + Retention, Consumer Mobility and
other global connecting topics.
11. 11
Global Brand Commerce. A Remodista Program.
Kelly Stickel
President + Chief Networking Officer
312-371-9302
kelly@remodista.com
Connect and Learn More.