As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared? We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Brands need a responsive format to acquire and communicate with consumers
wherever, whenever the consumer chooses. We will illustrate a user's buyer cycle
from awareness, to acquisition, to conversion. Focusing on specific strategies,
responsive format and optimization on mobile devices, our discussion will share best
digital practices to convert customers whether on mobile, desktop, or in-store.
Focusing on the agile consumer can impact sales positively. Let us show you how to
acquirethisconsumer,andwhatthestepsaretoconvertheroncethathappens.
Remodista Think Tank
Commerce and The Customer – Improving Mobile Conversion Rates

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
“Internetusagehasmovedtosmartphonesandtablets. For
retailers,thismeansiftheirmobilesitesandappsaren'tupto
snuffthey'regoingtolosecustomers—fast.
Manyretailsitesstillaren'tusableacrossallmobilebrowsers
andoperatingsystems.Alsoshoppingcartsdon'tsyncacross
mobileanddesktop,andpaymentprocessesarestillclunky.”
❘ Business Insider Feb 2014

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Topics for Improving Mobile Conversion Rates
❘ Responsive format and optimization on mobile devices
❘ Product detail, navigation and filtering
❘ Flexibility in fulfillment options
❘ Personalization and customer service
❘ Remarketing and shopping cart abandonment
❘ Consistency in promotions and coupons
❘ Localization and international expansion considerations

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Responsive Format and Optimization on Mobile Devices
❘ Responsive Design
• Automatically identify the size and resolution
• Adjust the content and images accordingly
❘ Mobile Solutions
• Option of mobile app
• Use promotion/deal to get app
• Make sure correct site launches for the device
❘ In store Mobile Solutions
• Use QR codes to check product information
• Read customer reviews
• Suggest complementary products.

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Product Detail, Navigation and Filtering
Customer need:
1) Girl
2) Jacket
3) Rain Coat
Filters available:
1) Girl

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Product Detail, Navigation and Filtering
Site search is so important because if it’s not done right, 73% of consumers
will abandon a site out of pure frustration.

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Flexibility in Fulfillment Options
❘ Ship items from:
• Warehouse
• Closest store
• Regional distribution center
❘ Ship items to:
• Local store
• Home
• Post office
❘ Options:
• In store pickup
• Flat shipping rates
• Free shipping on select items
❘ Benefits:
• Improve customer shopping experience
• Increase ecommerce operations efficiency
• Increase inventory turns
Local Store Pickup

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Personalization and Customer Service
❘ Personal Customer Service:
• Live Chat
• CRM/Call Center Integration
• Geo-IP Location Targeting
• Simplify Checkout & Save My Information
• Subscriptions
❘ Personalized Merchandising Recommendations
• Product Interest
• Price Sensitivity
• Buying History
Checkout on One Page

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Remarketing + Shopping Cart Abandonment
❘ Reminder Emails
❘ Persistent Shopping Cart
❘ Automated Chat Assistant
❘ Track Customer Website Behavior
❘ Ratings and Reviews

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Consistency in Promotions and Coupons
Your online and offline offers should be in alignment

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Localization + International Expansion Considerations
❘ Content Delivery Networks (CDN)
• 25% of online shoppers will abandon a page
• After 2 to 6 seconds of wait time
• According to a 2010 study
❘ Data Management
• Right Customer
• Right Message
• Right Time
• Right Channel

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
RemodistaCommunityCollaboratorsinthisConversation
Rosalie Sutherland
Mobile Strategist
Bloomingdales
Veronika Sonsev
CEO
inSparq
Shawna Hausman
VP eCommerce
giggle
Tracey Barber
VP Marketing
OSF Global

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Educational Sponsor + Community Partner
OSF Global Services optimizes your applications and transforms your technology to propel your brand, making it more
profitable, productive and competitive. Partnered with Demandware, Magento, Salesforce, Microsoft, Sitecore and other leading
platforms, OSF’s delivers integrated commerce solutions and ongoing support to retailers around the world. The company also
advises clients in conversion optimization, omnichannel strategies, internationalization, and more.
Remodista is a power broker in connecting the most influential and solution oriented executives who are focused on innovative
retail commerce solutions. It is a collaborative forum that brings together thought leaders, educates brands, and shapes a
partner community while reengineering the procurement of business development. Cultivating diverse leadership and defining
the consumer with mobility, are critical for US Retail Brand growth, as we enter the next generation of human interaction.

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Kelly Stickel
Remodista
President and Chief Networking Officer
312-371-9302
kelly@remodista.com
Connect and Learn More

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A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Remodista Overview
❘ Remodista is a think tank examining disruption in global retail.
Our mission is to provide insight, education and innovation to
global brands through collaborative research and analysis.