#1 Interview with Lois Herzeca, Partner at Gibson Dunn: This is an industry whose primary customer base is female. Research has shown that women spend more online than men, make much more than a majority of online purchasing decisions and are powerful drivers of e-commerce. The best lawyers are those that understand the business dynamics shaping the industries in which their clients operate. My experience with the consumer facing side of fashion and retail, combined with my industry knowledge and experience with companies from start-ups to multi-nationals, enhances my ability to effectively represent fashion and retail clients on their business transactions.
Most inspiring business leaders making difference 2020CIO Look Magazine
Most Inspiring Business Leaders Making a Difference, 2020’, CIO Look tries to portray some of best business leaders in order create a glimpse of inspiration
Most inspiring business leaders making difference, 2020 Merry D'souza
Most Inspiring Business Leaders Making a Difference, 2020’, CIO Look tries to portray some of the
best business leaders out there in order to create a glimpse of inspiration for others to follow and march on their trail or create a new one
Here is the cover of the this special edition, which features an
extraordinary company—ARIIX., ARIIX was created by seven founders who saw an opportunity to create an environment where people could win
Corporate Reputation in the Nordics: Leading with PurposeBurson-Marsteller
Burson-Marsteller commissioned research firm Penn, Schoen & Berland to survey more than 4,500 people in Denmark, Finland, Norway and Sweden. The Nordic Corporate Reputation Study identifies the key drivers of corporate reputation in the Nordics and ranks the top 100 Nordic companies across a range of metrics from trust and responsible behavior to innovation, leadership and financial performance. For comparison and benchmarking purposes, a number of leading international companies were included in the research. The resulting Purpose & Performance Index shows that customer service, treating employees well and engaging with local communities are all key drivers of trust and help turn Nordic customers into brand advocates.
The Business Book Awards highlights Leadership, Change and Sustainability in business through the promotion of Business Books and their authors, who share their industry knowledge, experience and expertise in published book form.
With nearly half a million new business start-ups in the UK annually, the need and demand for business knowledge is greater than ever.
It's not a secret anymore - purpose is a key business driver and fundamental to creating competitive advantage.
Our team at People With Purpose have curated a number of research findings that point to the primacy of purpose in achieving superior business outcomes.
Start with why to harness the power of meaning for all stakeholders of your organisation. Purpose embedded well provides the keys to true sustainability: a business that is viable into the long-term by creating value for all.
To find out more feel free to contact me at:
danielle@peoplewithpurpose.com
www.peoplewithpurpose.com
@purposepeople
@danielleduell
https://www.linkedin.com/company-beta/3761218/
Most inspiring business leaders making difference 2020CIO Look Magazine
Most Inspiring Business Leaders Making a Difference, 2020’, CIO Look tries to portray some of best business leaders in order create a glimpse of inspiration
Most inspiring business leaders making difference, 2020 Merry D'souza
Most Inspiring Business Leaders Making a Difference, 2020’, CIO Look tries to portray some of the
best business leaders out there in order to create a glimpse of inspiration for others to follow and march on their trail or create a new one
Here is the cover of the this special edition, which features an
extraordinary company—ARIIX., ARIIX was created by seven founders who saw an opportunity to create an environment where people could win
Corporate Reputation in the Nordics: Leading with PurposeBurson-Marsteller
Burson-Marsteller commissioned research firm Penn, Schoen & Berland to survey more than 4,500 people in Denmark, Finland, Norway and Sweden. The Nordic Corporate Reputation Study identifies the key drivers of corporate reputation in the Nordics and ranks the top 100 Nordic companies across a range of metrics from trust and responsible behavior to innovation, leadership and financial performance. For comparison and benchmarking purposes, a number of leading international companies were included in the research. The resulting Purpose & Performance Index shows that customer service, treating employees well and engaging with local communities are all key drivers of trust and help turn Nordic customers into brand advocates.
The Business Book Awards highlights Leadership, Change and Sustainability in business through the promotion of Business Books and their authors, who share their industry knowledge, experience and expertise in published book form.
With nearly half a million new business start-ups in the UK annually, the need and demand for business knowledge is greater than ever.
It's not a secret anymore - purpose is a key business driver and fundamental to creating competitive advantage.
Our team at People With Purpose have curated a number of research findings that point to the primacy of purpose in achieving superior business outcomes.
Start with why to harness the power of meaning for all stakeholders of your organisation. Purpose embedded well provides the keys to true sustainability: a business that is viable into the long-term by creating value for all.
To find out more feel free to contact me at:
danielle@peoplewithpurpose.com
www.peoplewithpurpose.com
@purposepeople
@danielleduell
https://www.linkedin.com/company-beta/3761218/
Do you want to be a billionaire by @EricPesikEric Pesik
Billionaires are members of the most elite group of people in the world. To join the billionaire club, you must be one in three million. The good news is - if you want to join this elite club, its membership is growing. According to the Wealth-X and UBS Billionaire Census 2014, the world’s population of billionaires increased 7% last year to reach a record high of 2,325 billionaires.
Do you have what it takes to become a billionaire?
Navigating Downturn Alley - The PRactice May 2016 issueThe PRactice
The startup environment in India is still positive but there are some signs of trouble in this ‘paradise’. Our 4th Viewpoint Roundtable – Navigating Downturn Alley – was aimed at highlighting ways in which startups can build greater brand relevance in good times in order to make it through the not-so-good ones. But is all this talk of a recession and systemic issues in the startup ecosystem overblown? One of our guest writers explains why she thinks so. We also explore the links between CSR, charity and business cycles through past recessionary data and a conversation with the Bangalore head of a charitable trust.
Who wants to make or receive the dreaded "Crisis Call"? Prevent that when you address - What Million Dollar Blind Spot Should You Uncover: before it finds you? Assure Million Dollar Profits!
> Tired of feeling like your organization is (1) a best kept secret, (2) stuck, or (3) coasting on past success? Well worth coffee or at least a 15 minute phone call.
> What finance, systems, or strategy do you need a 2nd opinion on to operate and execute better to attain your dreams?
> Why not create a unique triple win situation? Your client is better off, you are better off and I am better off.
Clients say Gary specializes in helping leaders increase revenue profitably with less stress by uncovering million dollar blind spots in time to avoid costly mistakes and make the best business decisions, carrying out rigorous due diligence and enterprise risk management reviews, and partnering with them on critical fiscal and financial projects.
Profile Including How Different From Other Consultants.
(a) Successful track record includes Big 4 CPA Audit Manager / Stanford MBA Operations, Finance and Marketing. (b) Worked in all major technology sectors and manufacturing, service, and distribution – helping over 200 companies. (c) Geographic background also includes Southwest, Southeast, West Coast and England. (d) Although usually have been the CFO, I have held all functional titles, including CEO, COO, CTO, CCO, Head of Sales and Partner. (e) Improve mergers, divestiture, banking relationships and capital structure.
Find out how I can make a huge difference for you in just one 30 minute complementary strategy session - SCHEDULE it today - and let's begin OUR success together.
> Direct contact at Gary Patterson,
> 678.319.4739
> Gary at fiscaldoctor.com
> http://www.Fiscaldoctor.com
Only a few years ago, investors focused on one thing: the potential return on investment. Now, in the age of the purpose movement, gender diversity issues, and other factors, communication and investor relations experts are realizing their firms need to tell a much broader story. “Numbers are only part of the story now,” says Marshall. “In today’s market, investors scrutinize a wider range of things like culture, diversity and inclusion, and environmental and social sustainability.”
This is the question that comes to mind upon reviewing the results of The Business Journals SMB Insights segment on women. While the question is decidedly tongue-in-cheek, the dimensions women business owners share are undeniably powerful.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
Law Firm Client Work - Corporate and M&A, Debt Capital Markets, Equity Capital Markets, Infrastructure and Project Finance,International Finance and Bank Credit and Real Estate. Highlights include Slaughter and May advising on the Aviva Dated Tier 2 Fixed to Floating Notes issuance, Davis Polk advising on the Republic of Sri Lanka Bonds due 2025 and White & Case advising on Capital Stage AG’s - UK Solar Parks Refinancing Project Bond.
Aneal R. Ganta is an associate in the Orange County office of Gibson, Dunn & Crutcher LLP. He is a member of the firm's Litigation Department, the Environmental Litigation and Mass Tort Practice Group, and the Intellectual Property Practice Group. Mr. Ganta has experience in representing clients in a wide range of litigation matters in both federal and state courts.
Do you want to be a billionaire by @EricPesikEric Pesik
Billionaires are members of the most elite group of people in the world. To join the billionaire club, you must be one in three million. The good news is - if you want to join this elite club, its membership is growing. According to the Wealth-X and UBS Billionaire Census 2014, the world’s population of billionaires increased 7% last year to reach a record high of 2,325 billionaires.
Do you have what it takes to become a billionaire?
Navigating Downturn Alley - The PRactice May 2016 issueThe PRactice
The startup environment in India is still positive but there are some signs of trouble in this ‘paradise’. Our 4th Viewpoint Roundtable – Navigating Downturn Alley – was aimed at highlighting ways in which startups can build greater brand relevance in good times in order to make it through the not-so-good ones. But is all this talk of a recession and systemic issues in the startup ecosystem overblown? One of our guest writers explains why she thinks so. We also explore the links between CSR, charity and business cycles through past recessionary data and a conversation with the Bangalore head of a charitable trust.
Who wants to make or receive the dreaded "Crisis Call"? Prevent that when you address - What Million Dollar Blind Spot Should You Uncover: before it finds you? Assure Million Dollar Profits!
> Tired of feeling like your organization is (1) a best kept secret, (2) stuck, or (3) coasting on past success? Well worth coffee or at least a 15 minute phone call.
> What finance, systems, or strategy do you need a 2nd opinion on to operate and execute better to attain your dreams?
> Why not create a unique triple win situation? Your client is better off, you are better off and I am better off.
Clients say Gary specializes in helping leaders increase revenue profitably with less stress by uncovering million dollar blind spots in time to avoid costly mistakes and make the best business decisions, carrying out rigorous due diligence and enterprise risk management reviews, and partnering with them on critical fiscal and financial projects.
Profile Including How Different From Other Consultants.
(a) Successful track record includes Big 4 CPA Audit Manager / Stanford MBA Operations, Finance and Marketing. (b) Worked in all major technology sectors and manufacturing, service, and distribution – helping over 200 companies. (c) Geographic background also includes Southwest, Southeast, West Coast and England. (d) Although usually have been the CFO, I have held all functional titles, including CEO, COO, CTO, CCO, Head of Sales and Partner. (e) Improve mergers, divestiture, banking relationships and capital structure.
Find out how I can make a huge difference for you in just one 30 minute complementary strategy session - SCHEDULE it today - and let's begin OUR success together.
> Direct contact at Gary Patterson,
> 678.319.4739
> Gary at fiscaldoctor.com
> http://www.Fiscaldoctor.com
Only a few years ago, investors focused on one thing: the potential return on investment. Now, in the age of the purpose movement, gender diversity issues, and other factors, communication and investor relations experts are realizing their firms need to tell a much broader story. “Numbers are only part of the story now,” says Marshall. “In today’s market, investors scrutinize a wider range of things like culture, diversity and inclusion, and environmental and social sustainability.”
This is the question that comes to mind upon reviewing the results of The Business Journals SMB Insights segment on women. While the question is decidedly tongue-in-cheek, the dimensions women business owners share are undeniably powerful.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
Law Firm Client Work - Corporate and M&A, Debt Capital Markets, Equity Capital Markets, Infrastructure and Project Finance,International Finance and Bank Credit and Real Estate. Highlights include Slaughter and May advising on the Aviva Dated Tier 2 Fixed to Floating Notes issuance, Davis Polk advising on the Republic of Sri Lanka Bonds due 2025 and White & Case advising on Capital Stage AG’s - UK Solar Parks Refinancing Project Bond.
Aneal R. Ganta is an associate in the Orange County office of Gibson, Dunn & Crutcher LLP. He is a member of the firm's Litigation Department, the Environmental Litigation and Mass Tort Practice Group, and the Intellectual Property Practice Group. Mr. Ganta has experience in representing clients in a wide range of litigation matters in both federal and state courts.
Webcast Slides--Gibson Dunn 2012 Year-End Report and Hot TopicsGareth Evans
These are the slides from our Webcast on the Gibson Dunn 2012 E-Discovery Year-End Report. Watch for our 2013 Mid-Year E-Discovery Report around the end of June.
Talking the Talk: Messaging that Movesfrontlinesol
This Gathering of Leaders 2014 session presented frameworks, data, and case studies to help participants strengthen message strategies that foster support and investment in young men of color.
These are my notes and key take aways from TNW Conference. I made this ppt as a report for work which is one of those big corporations that don't get off so easily here ;-) Have to say I agree with most of these views though, it was good to hear a different view.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
MSLGROUPs latest survey of 8,000 Millennials across 17 countries reveals that they feel very differently from preceding generations about businesses’ roles in dealing with the world’s greatest challenges.
‘Being able to work in a global environment’, is a phrase that is now etched onto the job descriptions
of most marketers and enshrined in today’s strategy documents. Whether that’s a reality or an aspiration - either way it’s something that requires constant work and evaluation. In this article I’m going to share some of my recent thoughts and experiences.
Here are my seven suggested areas that you should evaluate:
1. Nation Branding and National Identity
2. Cultural Ethnicity and Religion
3. Innovation and Creativity
4. Education and Training
5. Balancing Standardization and Localization
6. Networks and Channel partners
7. Multi-layered messaging
The 10 most successful shepreneurs to watch in 2019Swiftnlift
Shepreneurs are driving change in various sectors, businesses, and industries, and rightfully deserve to be celebrated. The day is also a reminder that we need to foster talent and help enable women from all across the globe, from different strata and backgrounds into the arena.
‘In this special issue, we introduce 10 most promising shepreneurs to watch in 2019 in order to assist business to choose the right companies. We have featured shepreneurs as the cover story. It specializes in the use of emerging techniques and practice for developing nation.
We have introduced profiles of Spabreaks, Intengine, Pheiff Group Inc, Connected Living, N-able Plus Co.Ltd, Elemed, WomenInTrucking, gracious, Joelle Group, CEDEM AG.
Our in-house editors have come up with some adroitly written articles such as –Women, entrepreneurship & empowerment through self-actualization, shoutout to the leader of tomorrow, the women who dared to dream, How Can Entrepreneurs Survive a Recession? Handle it like a Woman.
“There is no force more powerful than a women determined to rise”
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.
Beyond the Brand: Why Business Decision Makers Buy Into Strong Culturesgyro
The FORTUNE Knowledge Group and gyro produced a groundbreaking global study that shows how culture has taken the lead as the primary driver of long-term business relationships.
Five hundred global execs (director level or higher) were polled. The key finding: decision makers place a huge value on a business partner’s culture, what the company stands for and whether or not they back up their values.
In this study, we found:
60% of respondents said knowing what a company stands for is much more important than innovativeness and market dominance.
60% prefer a partner’s intent on doing what’s right even if it doesn’t maximize revenue.
81% agree that companies successful at long-term relationships make a direct correlation between their beliefs and the way they conduct business.
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
The Importance of Ethics in Business
When business are engaged in multinational activities, a variety of important issues arise that do not have the same easy answers as are offered by doing business in only one area of legal jurisdiction or nation. Because of this dilemma that is increasingly plaguing the large multinational corporations, international business ethics has arisen to help address these sticky subject matters. International business ethics attempts to deal with questions of what to do in situations where ethical morals come into conflict as a result of the differing cultural practices.
This text was adapted by The Saylor Foundation under a Creativ.docxjuliennehar
This text was adapted by The Saylor Foundation under a Creative
Commons Attribution-NonCommercial-ShareAlike 3.0 License without
attribution as requested by the work’s original creator or licensee.
Chapter 15
Organizational Culture
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to do the following:
1. Describe organizational culture and why it is important for an organization.
2. Understand the dimensions that make up a company’s culture.
3. Distinguish between weak and strong cultures.
4. Understand factors that create culture.
5. Understand how to change culture.
6. Understand how organizational culture and ethics relate.
7. Understand cross-cultural differences in organizational culture.
Customer Service Culture: The Case of Nordstrom
Nordstrom Inc. is a Seattle-based department store rivaling the likes of Saks
Fifth Avenue, Neiman Marcus, and Bloomingdale’s. Nordstrom is a Hall of
Fame member of Fortune Magazine’s “100 Best Companies to Work for” list,
including being ranked 34th in 2008. Nordstrom is known for its quality
apparel, upscale environment, and generous employee rewards. However,
what Nordstrom is most famous for is its delivery of customer service above
and beyond the norms of the retail industry. Stories about Nordstrom service
abound. For example, according to one story the company confirms, in 1975
Nordstrom moved into a new location that had formerly been a tire store. A
customer brought a set of tires into the store to return them. Without a word
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://creativecommons.org/licenses/by-nc-sa/3.0/
about the mix-up, the tires were accepted and the customer was fully refunded
the purchase price. In a different story, a customer tried on several pairs of
shoes but failed to find the right combination of size and color. As she was
about to leave, the clerk called other Nordstrom stores, but could only locate
the right pair at Macy’s, a nearby competitor. The clerk had Macy’s ship the
shoes to the customer’s home at Nordstrom’s expense. In a third story, a
customer describes wandering into a Portland, Oregon Nordstrom looking for
an Armani tuxedo for his daughter’s wedding. The sales associate took his
measurements just in case one was found. The next day, the customer got a
phone call, informing him that the tux was available. When pressed, she
revealed that using her connections she found one in New York, had it put on
a truck destined to Chicago, and dispatched someone to meet the truck in
Chicago at a rest stop. The next day she shipped the tux to the customer’s
address, and the customer found that the tux had already been altered for his
measurements and was ready to wear. What is even more impressive about
this story is that Nordstrom does not sell Armani tuxedos.
How does Nordstrom persist in creating these stories? If you guessed that they
ha ...
Remodista Launches Community Study on HALORemodista
Remodista kick's off a 6-month Community Study with 200 Retailers in the US and Australia 9/1. In this study, we will use community collaboration to research and analyze 6 topics in retail disruption: community, blockchain and cryptocurrency, in-store customer experience, mobile, influencers, and personalization.
One year ago, our retailers asked for a community platform that could help more leaders collaborate and learn globally. We heard them and are putting their wishes into action.
In HALO, retailers can focus time on building their leadership skills, while using on-the-go problem solving for getting a handle on their business challenges.
Women Influence Chicago - Sponsored by CloudCraze + ValtechRemodista
An organization that operates, as an umbrella, to cultivate women leaders in enterprise, start-up and not-for-profit technology organizations, a goal to connect community and increase female leadership at the top; C-Suite, President, GM, CEO, and Public Advisory Board positions across all verticals.
Women2Watch in Retail Disruption 2017 HonoreesRemodista
An influential group of thinkers experimenting in online and brick-and-mortar retail, solving problems in operations, CRM, marketing, commerce, IoT, AI, supply chain, logistics, payment, security, and globalization.
Women Influence Chicago - Sponsored by CDWRemodista
An organization that operates, as an umbrella, to cultivate women executive leaders in enterprise, start-up and not-for-profit technology organizations, a goal to connect community and increase female leadership at the top; C-Suite, President, GM, CEO, and Public Advisory Board positions across all verticals in Chicago.
Women Influence Chicago - Sponsored by AvionosRemodista
An organization that operates, as an umbrella, to cultivate women executive leaders in enterprise, start-up and not-for-profit technology organizations, a goal to connect community and increase female leadership at the top; C-Suite, President, GM, CEO, and Public Advisory Board positions across all verticals in Chicago.
Remodista will kick the night off discussing Women of Influence's impact on a global scale with an update from her most recent trip to Australia. CloudCraze will share an update on it's women's initiative, ccElevate, which launched earlier this year.
Mary Kate Love from the Digital Manufacturing and Design Innovation Institute (DMDII) will share her experience hosting a successful Women in Manufacturing event that positioned DMDII as a premier organization for women in manufacturing.
Following the presentation, we will have some fun trying products from women entrepreneurs at Linger, a perfume primer, and ZipFit, a service that measures and recommends the perfect fitting jeans for individuals.
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista
Customer relationship management—the name should speak for itself. Right? Well, companies all too often take this critical piece in the retail puzzle for granted, equating it to the technical components that support it and reducing it to a database of point-of-sale information. However, CRM is no longer just a back-office repository for client information; it’s assuming its place at the very center of the sales picture as consumer expectations evolve. It’s the key to a comprehensive strategy of brand engagement, with the customer at its core.
An organization that operates, as an umbrella, to cultivate women executive leaders in enterprise, start-up and not-for-profit technology organizations, a goal to connect community and increase female leadership at the top; C-Suite, President, GM, CEO, and Public Advisory Board positions across all verticals in Chicago.
Remodista RetailSource Paper - The Seamless Commerce ExperienceRemodista
A customer journey describes how a customer travels from point of entry to point of sale, but with today’s technology-driven upheavals in consumer behavior, the path can take many twists and turns through virtual and in-person experiences—it’s not a straight line. We struggle with the multiple channels, the numerous points of entry and the endless technology changes as buyers come in to the funnel. But have we thought enough about where the money actually exchanges hands (or exchanges accounts)?
Customers don’t just buy when they’re standing at the cash register in a brick-and-mortar store—mobile technologies and online commerce empower our customers to make purchases wherever and whenever they choose. At Remodista, we know we’ve got to stay on our toes to understand how technology is revolutionizing purchasing habits. Luckily, technology is simultaneously handing retailers a game-changing tool: big data.
Remodista RetailSource Paper - A New Chapter in Customer EngagementRemodista
Imagine a brand as a story told through the many channels that we, as marketing leaders, weave together to make a marketing strategy. Just like a novel from a best-selling author, your story needs to be cohesive. The arc needs to span the chapters, and the characters need to be fully fleshed out. Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers, no matter where, when, or how they connect with your product, expect stories to be personalized and consistent. Strategizing a marketing approach can be as simple as reconsidering the journey of your main character—the consumer.
Remodista RetailSource Paper - Mobile Conversion MadnessRemodista
An Executive Snapshot on Improving Mobile Conversion Rates - Our interactive team of experts gathered collaborative research and analysis focused on improving mobile conversion rates with customers who are seeking transactional experience on their mobile device.
Remodista Think Tank - China Commerce 101Remodista
#1 TRUTH – Your Kindergartener and most Chinese shoppers will never see a laptop in their hands unless someone else puts it there. They aren’t wired to find it valuable. Laptop usage is going down, and our thought leaders are still looking at it as the holy grail. It’s low hanging fruit, so not a good long term plan. Technology change in business seems to lag far behind the urgency, and time is of the essence. Our general transactional go-to-market strategies are outdated and not seamless for a global approach.
China Commerce: How to Stand Alone
3rd Party Platforms – The Pros + Cons
Sales + Pricing
Choosing a Commerce Model – B2B
Cross Border Commerce
Legal Establishment in China
Making Maps
Doing Business in China: 3rd Party vs. Standalone
Remodista Think Tank - Improving Mobile Conversion RatesRemodista
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared?
We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
Remodista Think Tank - Global Brand CommerceRemodista
Remodista is a business consultancy that connects influential and solution oriented executives who are focused on identifying disruptive retail commerce solutions. It is a collaborative forum that brings together thought leaders, educates brands, and shapes a partner community while reengineering the procurement of business development. Cultivating diverse leadership and defining the consumer with mobility, are critical for brand commerce growth, as we enter the next generation of global human interaction.
We learned from successful female leaders in the Remodista Community: Estee Lauder, Oscar de la Renta, C. Wonder, Victoria's Secret, Pepsi, Sears Holding, LinkedIn and Winston Brands. They shared the challenges, obstacles, and cross road decisions that led these women to careers they are passionate about.
Are you currently working to get to the next level…or thinking about it? Great careers don’t find you, you create them! This panel got us moving in the right direction! We are inspired by their stories, successes, and roadblocks they experienced, in order to, reach their goals.
A professional photographer gave us tips and took our headshots to help us set the stage for getting to the next level at any level. Does your current “go-to” photo have the right pixels and sizing for digital marketing materials? First things first, get the right jpeg into your portfolio!
Remodista Think Tank - The Chinese Consumer Mosaic 1.0Remodista
McKinsey projects that China will become the world's largest online retail market by 2020 with online sales forecasted to exceed $420 billion annually, driven by a growing consumer class and the world's largest population of Internet users, now more than 500 million people. This captive audience of consumers is often categorized by a singular retail brand minded trope, when in reality the Chinese consumer is as varied and complex as the Western consumer. Digital convergence and the influence of mobility is not isolated to the Western world- it is having an impact everywhere. It's time to reinterpret the marketplace, embrace complexity, and redefine your brand to excel in a critical market. Using our Women's Global Initiative as an example, we will help you begin to understand how to win the Chinese consumer by building strategies that integrate social and mobile channels.
Remodista + The Girl Scouts = The digital YOU!Remodista
For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM.
We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.
Insight Gained - Chinese Traffic VerticalsRemodista
Interpret data and identify where, how and why the market behaves as it does. Compare data-points for budgetary and engagement insights, understand the cost per conversion within all verticals. Articulate competitors’ real position in the market and their use of the verticals.
Each and every one of us could have the next great idea – it’s time to start building the framework and network for success. Thank you for joining us August 8th. This was part 1 of our Women’s Leadership Program! The digital YOU! Learning how to build and manage your career in the era of mobility
Remodista is a savvy retailer’s forum for all things mobile, taking its name—and mission—from core principles of retail and mobility distilled into one community. Fresh content from industry thought leaders and peer reflection meet in a collaborative environment for retailers to learn, share and bring visionary strategies to market.
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
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Remodista Interview Series: The Importance of Women Leaders in Retail Commerce
1.
Remodista Interview Series: The Importance of Women in Retail Commerce
Lois Herzeca, Partner, Gibson Dunn and Co-Author of Fashion Law and Business: Brands & Retailers (PLI 2013)
Interviewed by Kelly Stickel, President and Global Community Builder, Remodista
September 17, 2013
1. Why did you choose to specialize in fashion and retail within law?
In the last 5 years, there has been a retail revolution, powered by e-commerce, mobile commerce and the explosion
of social media. This is an exciting time, but it has created novel and challenging legal issues for brands and retailers
operating in the United States and internationally. As a corporate lawyer specializing in the fashion and retail
industries, I am able to help my clients navigate these challenges as they grow and expand their businesses.
2. You have a lot of experience in the area of fashion law. How has being a woman framed your perspective on this
topic? What do you think you do differently than men (if any)?
This is an industry whose primary customer base is female. Research has shown that women spend more online than
men, make much more than a majority of online purchasing decisions and are powerful drivers of e-commerce. The
best lawyers are those that understand the business dynamics shaping the industries in which their clients operate.
My experience with the consumer facing side of fashion and retail, combined with my industry knowledge and
experience with companies from start-ups to multi-nationals, enhances my ability to effectively represent fashion
and retail clients on their business transactions.
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3. What was the driving force for authoring a book on Fashion Law and Business?
My co-author, Howard Hogan, and I felt that there was a need for a complete, up-to-date, one-volume book
exploring the intersection of law and the business of fashion and retailing. The book covers a broad range of topics,
including: starting a fashion company, design and production, brick and mortar stores and e-commerce, intellectual
property rights, FCPA, labor and employment issues, international trade, antitrust, acquisitions, and IPO’s .The book
is intended as a guide for designers, executives, investors and, of course, other lawyers.
4. What do you see as the key drivers for increasing growth in the fashion/retail sector today?
First and foremost – the management of big data, How companies, collect, store, manage and use data across the
spectrum, from their supply chain through the consumer experience, will distinguish the winners from the losers in
this industry.
5. In the fashion and retail industry, the primary customer base is female. Executives are devoted to the female
shopper and finding out how best to serve this segment. However, many executives who have the decision authority
are male. Why do you believe there aren’t more women in the senior most roles in retail?
Of course there are many successful women in fashion and retail. Tory Burch, Sara Blakely, Rose Marie Bravo,
Shirley Cook, Angela Ahrendts, Bonnie Brooks, Liz Rodbell, and Mindy Grossman, just to name a few. However,
you are correct that the percentage of female executives generally, including in fashion and retail, is much too small.
There is a continuing debate about the reasons for this, and there is no easy solution. But, as a general matter,
companies need to focus more on elevating women, and women need to focus more on developing the personal and
professional skills that will help them to succeed. Women need to be visible and to take credit for their
achievements.
6. According to a March article in RetailWire, Forrester Research expects e-commerce in the U.S. will see another
string of double-digit gains over the next five years, albeit barely at a 10 percent compound annual growth rate
(CAGR). What role do you see executive women playing in this growth?
Women need to own the digital landscape.
7. From your experience in the fashion/retail industry, what do you see as some of the differences in female vs male
executives in the retail/fashion industry? As more women like Angela Ahrendts, the CEO of Burberry, rise through
the ranks, how will that change how business is done in our sector?
Recent articles suggest that the female leadership style is more collaborative, and more focused on fostering human
relationships in order to enhance performance. This style of leadership has been shown to be quite successful.
Moreover, women leaders who emphasize the importance of balancing work and family obligations can have a
meaningful impact. Ahrendts was recently quoted in a UK newspaper to the effect that she is a mother first and a
boss second and that she encourages Burberry staff to spend quality time with their families.
8. The fashion/retail industry is innovating quickly. As the law partner to some of the most innovative
brands/companies, do women approach innovation differently? What are the pros / cons to their approach?
I am seeing more and more women entrepreneurs in the fashion and retail space. The most successful new
companies have a strong brand identity, fill a hole in the market and have well though-out business plans. As
consumers, women are often able to think innovatively about new products and services.
9. What industry trends excite you most today? Where do you see the most opportunity for growth?
3d printing and wearable technology. These trends are going to fundamentally change our lives.
10. What do you believe is the most pressing issue fashion or retail currently faces that inhibits growth?
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For early stage companies, an important issue is obtaining financing on reasonable terms while maintaining control
over the business. For more established companies, international expansion into emerging markets continues to be a
challenge due to cultural, language, currency, legal and infrastructure issues.
11. Sheryl Sandberg’s book, Lean In, encourages women to work collaboratively to talk about what they can do,
rather than what they cannot do and support one another by sharing challenges they face as females in the corporate
workplace. How do you see this playing out in the fashion /retail sector?
There are great communities of women in retail, such as Remodista, where women can share experiences and
information. It is so important for us to see that other women are facing similar challenges and to exchange
strategies for succeeding.
12. What advice do you have for women in retail? / What is one piece of advice you would like women to take away
from your experiences?
Be bold and be prepared
Lois Herzeca Partner at Gibson Dunn
Lois F. Herzeca is a partner in the New York office of Gibson, Dunn & Crutcher. Ms. Herzeca is a member of the
Firm’s Mergers and Acquisitions and Capital Markets Practice Groups and is Co-Chair of the Firm’s Fashion, Retail
and Consumer Products Practice Group.
Ms. Herzeca advises public and private companies, and investment banks, on significant legal and business matters,
including mergers and acquisitions, capital market transactions, license agreements, and joint ventures. Although
she counsels companies in a wide range of industries, she specializes in insurance transactional matters and the
fashion, retail and apparel industries.
Ms. Herzeca was named a “Dealmaker of the Year 2012” by The American Lawyer for her representation of
Transatlantic Holdings, Inc. in its $3.4 billion business combination transaction with Alleghany Corporation. She
was named a “Dealmaker of the Week” by The American Lawyer for her representation of CommScope, Inc. in its
sale to The Carlyle Group for $3.9 billion in 2011.
Ms. Herzeca’s fashion and apparel clients have included: Helmut Lang, Proenza Schouler, Brian Atwood, Tabitha
Simmons, Rachel Zoe, L’Wren Scott, Maria Cornejo, and Zumba Fitness.
She is ranked as a leading lawyer by Chambers USA: America’s Leading Lawyers for Business, and is one of
Avenue Magazine’s “Top Women Lawyers” in New York City.
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Ms. Herzeca earned her Juris Doctor cum laude from the Boston University School of Law. In 2009, Boston
University honored her with an Alumni Pro Bono award recognizing her many community-based and international
pro bono initiatives. She is a board member of Women In Need, Volunteers of Legal Service and Women in Law
Empowerment Forum.
Kelly Stickel Co-founder, Global Community Builder and President
For over 15 years, Kelly has built many rich partnerships focused on community, content, and commerce. She is
proactive in building alliances with key leaders that are helping to lead the way. Kelly is experienced and passionate
about researching emerging markets, innovations in technology, business drivers for transformation, and consumer
behavioral shifts due to thinking with mobility.
With the business objective to create an educational forum elevating women and collaborating on new strategies that
integrate content and commerce, Kelly founded Remodista, June of 2010.
Kelly continues to share innovative thinking with mobility. New strategies stemming from community are creating
paths that have large cost saving dollars, increased efficiencies, and new revenue streams attached to its growth.
For the last 6 years, Kelly has been an active leader, calling out trends, and supporting the expansion of mobile and
social commerce through curriculum, collaboration, video, consumer behavior research, articles, and mentoring
programs for young tenacious leaders. Kelly continues to expand thought leadership through various initiatives and
programs.
For the past 15 years, Kelly has also worked as a mosaic artist and teaches classes in the community.
Remodista is a collaborative forum with three primary goals: to elevate women, educate brands, and mentor a
community focused on shaping universal best practices for global retail mobility. By connecting industry leaders
with innovative ideas, who are ready to learn, share and bring visionary strategies to the market, Remodista has built
a strong brand community.
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