SlideShare a Scribd company logo
The codes and conventions
of a newspaper advert
By Beth Leck
Tagline is the biggest text
Scheduling is the smallest text
A picture relevant to the topic
All same font, this is called house style.
Each channel always has its logo in the
same place for every advert they make.
A time and date.
A striking image- using basic
photography skills such as
rule of thirds.
Readable font in bold.
Highlighted title Tagline anchors image
Images are normally humorous or
controversial; this makes them visually
interesting.
The brightness of the image and the
colours used connote the type of genre
this documentary represents.
All of these images, like the others I have just analysed all contain
the codes and conventions a newspaper advert is meant to
contain in order for it to be conventional and appealing to the
audiences. They all contain A title, A Logo, a tagline and
scheduling (and are conventional in the way they display them
through size and highlighting). All contain a colour scheme,
readable and same fonts; causing house style throughout all of
the audiences. They all contain a humorous or controversial
image (in relation to the topic of the documentary). All images
follow the rule f thirds, therefore making it pleasant to the
viewers eyes. They all have different types of lighting (Yet again
depending on genre) etc.

More Related Content

What's hot

Shot
ShotShot
Shot
Joe Nash
 
Evaluation Question 2 (Bae Productions)
Evaluation Question 2 (Bae Productions)Evaluation Question 2 (Bae Productions)
Evaluation Question 2 (Bae Productions)
Bamba Sidibe
 
Combination of main and ancillary products
Combination of main and ancillary productsCombination of main and ancillary products
Combination of main and ancillary products
emilykingers
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
sumaiyaimran
 
.
..
magazine analysis
magazine analysismagazine analysis
magazine analysis
Jake Butler
 
Film magazine covers
Film magazine coversFilm magazine covers
Film magazine covers
tcasman
 
Short film posters - Codes and conventions
Short film posters - Codes and conventionsShort film posters - Codes and conventions
Short film posters - Codes and conventions
hassansahip
 
Film poster
Film posterFilm poster
Film poster
bharperchs
 
Poster layout ideas
Poster layout ideasPoster layout ideas
Poster layout ideas
Emma Collins
 
THIS IS ENGLAND
THIS IS ENGLANDTHIS IS ENGLAND
THIS IS ENGLAND
HarryPickford
 
THIS IS ENGLAND
THIS IS ENGLANDTHIS IS ENGLAND
THIS IS ENGLAND
HarryPickford
 
Film Posters
Film PostersFilm Posters
Film Posters
Belinda Raji
 
Conventions of a magazine
Conventions of a magazineConventions of a magazine
Conventions of a magazine
ReissV
 
Poster Analysis: Mockumentary
Poster Analysis: MockumentaryPoster Analysis: Mockumentary
Poster Analysis: Mockumentary
Jamie Barnett
 
Codes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisementCodes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisement
amberjaneb
 
Ancillary task - Poster Idea
Ancillary task - Poster IdeaAncillary task - Poster Idea
Ancillary task - Poster Idea
DavidConn_
 
Film posters power point
Film posters power pointFilm posters power point
Film posters power point
tcasman
 
Poster layout 2
Poster layout 2Poster layout 2
Poster layout 2
Claire Laverick
 
Question 2
Question 2Question 2
Question 2
Coey1611
 

What's hot (20)

Shot
ShotShot
Shot
 
Evaluation Question 2 (Bae Productions)
Evaluation Question 2 (Bae Productions)Evaluation Question 2 (Bae Productions)
Evaluation Question 2 (Bae Productions)
 
Combination of main and ancillary products
Combination of main and ancillary productsCombination of main and ancillary products
Combination of main and ancillary products
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
 
.
..
.
 
magazine analysis
magazine analysismagazine analysis
magazine analysis
 
Film magazine covers
Film magazine coversFilm magazine covers
Film magazine covers
 
Short film posters - Codes and conventions
Short film posters - Codes and conventionsShort film posters - Codes and conventions
Short film posters - Codes and conventions
 
Film poster
Film posterFilm poster
Film poster
 
Poster layout ideas
Poster layout ideasPoster layout ideas
Poster layout ideas
 
THIS IS ENGLAND
THIS IS ENGLANDTHIS IS ENGLAND
THIS IS ENGLAND
 
THIS IS ENGLAND
THIS IS ENGLANDTHIS IS ENGLAND
THIS IS ENGLAND
 
Film Posters
Film PostersFilm Posters
Film Posters
 
Conventions of a magazine
Conventions of a magazineConventions of a magazine
Conventions of a magazine
 
Poster Analysis: Mockumentary
Poster Analysis: MockumentaryPoster Analysis: Mockumentary
Poster Analysis: Mockumentary
 
Codes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisementCodes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisement
 
Ancillary task - Poster Idea
Ancillary task - Poster IdeaAncillary task - Poster Idea
Ancillary task - Poster Idea
 
Film posters power point
Film posters power pointFilm posters power point
Film posters power point
 
Poster layout 2
Poster layout 2Poster layout 2
Poster layout 2
 
Question 2
Question 2Question 2
Question 2
 

Viewers also liked

Edl
EdlEdl
Presentation1
Presentation1Presentation1
Presentation1
rubymcgann
 
Primary research
Primary researchPrimary research
Primary research
Bethleck
 
Jfk
JfkJfk
Making a murdere
Making a murdereMaking a murdere
Making a murdere
Bethleck
 
Narrative structure
Narrative structureNarrative structure
Narrative structure
Bethleck
 
Norma 14724 comofazerformataçãoeestruturadotrabalho
Norma 14724 comofazerformataçãoeestruturadotrabalhoNorma 14724 comofazerformataçãoeestruturadotrabalho
Norma 14724 comofazerformataçãoeestruturadotrabalho
Elaine Junger
 
Biodiversitas
BiodiversitasBiodiversitas
Biodiversitas
Muhammad Farras
 
LPWAN London Meetup: Solving Urban Challenges
LPWAN London Meetup: Solving Urban ChallengesLPWAN London Meetup: Solving Urban Challenges
LPWAN London Meetup: Solving Urban Challenges
Digital Catapult
 
Detailed lesson plan in Science III Basic Types of Clouds
Detailed lesson plan in Science III Basic Types of CloudsDetailed lesson plan in Science III Basic Types of Clouds
Detailed lesson plan in Science III Basic Types of Clouds
Racina1221
 
Martina oller
Martina ollerMartina oller
Martina oller
ESO1
 
Norma 15287 comofazer_projetodepesquisa
Norma 15287 comofazer_projetodepesquisaNorma 15287 comofazer_projetodepesquisa
Norma 15287 comofazer_projetodepesquisa
Elaine Junger
 

Viewers also liked (12)

Edl
EdlEdl
Edl
 
Presentation1
Presentation1Presentation1
Presentation1
 
Primary research
Primary researchPrimary research
Primary research
 
Jfk
JfkJfk
Jfk
 
Making a murdere
Making a murdereMaking a murdere
Making a murdere
 
Narrative structure
Narrative structureNarrative structure
Narrative structure
 
Norma 14724 comofazerformataçãoeestruturadotrabalho
Norma 14724 comofazerformataçãoeestruturadotrabalhoNorma 14724 comofazerformataçãoeestruturadotrabalho
Norma 14724 comofazerformataçãoeestruturadotrabalho
 
Biodiversitas
BiodiversitasBiodiversitas
Biodiversitas
 
LPWAN London Meetup: Solving Urban Challenges
LPWAN London Meetup: Solving Urban ChallengesLPWAN London Meetup: Solving Urban Challenges
LPWAN London Meetup: Solving Urban Challenges
 
Detailed lesson plan in Science III Basic Types of Clouds
Detailed lesson plan in Science III Basic Types of CloudsDetailed lesson plan in Science III Basic Types of Clouds
Detailed lesson plan in Science III Basic Types of Clouds
 
Martina oller
Martina ollerMartina oller
Martina oller
 
Norma 15287 comofazer_projetodepesquisa
Norma 15287 comofazer_projetodepesquisaNorma 15287 comofazer_projetodepesquisa
Norma 15287 comofazer_projetodepesquisa
 

Similar to The codes and conventions of a newspaper advert

Newspaper Adverts
Newspaper AdvertsNewspaper Adverts
Newspaper Adverts
Jack Fell
 
Printed media language
Printed media languagePrinted media language
Printed media language
RafaelPerezOlivan
 
Conventions of my ancillary products
Conventions of my ancillary productsConventions of my ancillary products
Conventions of my ancillary products
JamesSlator1
 
presentation 1 marcus price
presentation 1 marcus pricepresentation 1 marcus price
presentation 1 marcus price
mxrcusprice05
 
A level Graphic media language
A level Graphic media languageA level Graphic media language
A level Graphic media language
RafaelPerezOlivan
 
Coursework ppt 4
Coursework ppt 4Coursework ppt 4
Coursework ppt 4
nazifakhan4
 
Evaluation of my ancillary products
Evaluation of my ancillary productsEvaluation of my ancillary products
Evaluation of my ancillary products
KyleMedia
 
Film cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasaFilm cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasa
494f574xmv
 
Film cover research.pptx for media courseowrk
Film cover research.pptx for media courseowrkFilm cover research.pptx for media courseowrk
Film cover research.pptx for media courseowrk
494f574xmv
 
Film cover research.pptxdfsdfsdfsdfsdfsdfsdf
Film cover research.pptxdfsdfsdfsdfsdfsdfsdfFilm cover research.pptxdfsdfsdfsdfsdfsdfsdf
Film cover research.pptxdfsdfsdfsdfsdfsdfsdf
494f574xmv
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
lucy_reynolds
 
Codes & conventions of print adverts
Codes & conventions of print advertsCodes & conventions of print adverts
Codes & conventions of print adverts
Lucy Ollier
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
billybetterknow
 
As evaluation question 1
As evaluation question 1As evaluation question 1
As evaluation question 1
10riccinie
 
As evaluation question 1
As evaluation question 1As evaluation question 1
As evaluation question 1
10riccinie
 
Codes and conventions contents
Codes and conventions contentsCodes and conventions contents
Codes and conventions contents
Michael Whitehead
 
Magazines research task
Magazines research taskMagazines research task
Magazines research task
RafaelPerezOlivan
 
Media practical coursework v3
Media practical coursework v3Media practical coursework v3
Media practical coursework v3
christimothy12
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
charlottepage94
 
Conventions
ConventionsConventions
Conventions
MeganKingston
 

Similar to The codes and conventions of a newspaper advert (20)

Newspaper Adverts
Newspaper AdvertsNewspaper Adverts
Newspaper Adverts
 
Printed media language
Printed media languagePrinted media language
Printed media language
 
Conventions of my ancillary products
Conventions of my ancillary productsConventions of my ancillary products
Conventions of my ancillary products
 
presentation 1 marcus price
presentation 1 marcus pricepresentation 1 marcus price
presentation 1 marcus price
 
A level Graphic media language
A level Graphic media languageA level Graphic media language
A level Graphic media language
 
Coursework ppt 4
Coursework ppt 4Coursework ppt 4
Coursework ppt 4
 
Evaluation of my ancillary products
Evaluation of my ancillary productsEvaluation of my ancillary products
Evaluation of my ancillary products
 
Film cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasaFilm cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasa
 
Film cover research.pptx for media courseowrk
Film cover research.pptx for media courseowrkFilm cover research.pptx for media courseowrk
Film cover research.pptx for media courseowrk
 
Film cover research.pptxdfsdfsdfsdfsdfsdfsdf
Film cover research.pptxdfsdfsdfsdfsdfsdfsdfFilm cover research.pptxdfsdfsdfsdfsdfsdfsdf
Film cover research.pptxdfsdfsdfsdfsdfsdfsdf
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
 
Codes & conventions of print adverts
Codes & conventions of print advertsCodes & conventions of print adverts
Codes & conventions of print adverts
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
As evaluation question 1
As evaluation question 1As evaluation question 1
As evaluation question 1
 
As evaluation question 1
As evaluation question 1As evaluation question 1
As evaluation question 1
 
Codes and conventions contents
Codes and conventions contentsCodes and conventions contents
Codes and conventions contents
 
Magazines research task
Magazines research taskMagazines research task
Magazines research task
 
Media practical coursework v3
Media practical coursework v3Media practical coursework v3
Media practical coursework v3
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
 
Conventions
ConventionsConventions
Conventions
 

Recently uploaded

Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
wstatus456
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
Blue Star Brothers
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
vaterland
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
78tq3hi2
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
afkxen
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
aichamardi99
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
afkxen
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
Sprinter Gurus
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
vaibhavsrivastava482521
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
78tq3hi2
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
Forth
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Forth
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
jennifermiller8137
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
Hyundai Motor Group
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
MarynaYurchenko2
 

Recently uploaded (17)

Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
 
Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
 

The codes and conventions of a newspaper advert

  • 1. The codes and conventions of a newspaper advert By Beth Leck
  • 2. Tagline is the biggest text Scheduling is the smallest text A picture relevant to the topic All same font, this is called house style. Each channel always has its logo in the same place for every advert they make. A time and date.
  • 3. A striking image- using basic photography skills such as rule of thirds. Readable font in bold. Highlighted title Tagline anchors image Images are normally humorous or controversial; this makes them visually interesting. The brightness of the image and the colours used connote the type of genre this documentary represents.
  • 4. All of these images, like the others I have just analysed all contain the codes and conventions a newspaper advert is meant to contain in order for it to be conventional and appealing to the audiences. They all contain A title, A Logo, a tagline and scheduling (and are conventional in the way they display them through size and highlighting). All contain a colour scheme, readable and same fonts; causing house style throughout all of the audiences. They all contain a humorous or controversial image (in relation to the topic of the documentary). All images follow the rule f thirds, therefore making it pleasant to the viewers eyes. They all have different types of lighting (Yet again depending on genre) etc.