The document outlines the codes and conventions used in newspaper advertisements. It states that newspaper ads typically contain a tagline in the largest text, scheduling in the smallest text, and a relevant picture. Additionally, they use the same font throughout (known as house style), contain the company logo in the same place, and include a time and date. Finally, the document explains that newspaper ads aim to be visually interesting through techniques like rule of thirds composition, bold fonts, and images that are humorous or controversial to highlight the title and anchor the image.