The document discusses the codes and conventions used in print advertisements for television programs. It explains that ads typically feature an eye-catching image related to the program's theme to intrigue audiences. They also include the channel's logo in the house style colors, positioned to the side. Additional elements are the program title in the largest font at the top to grab attention, along with the slogan and broadcast details in a banner at the bottom beneath the title. Text describing the program is usually contained in a colored block at the bottom to stand out from the image while maintaining the house style.

1. Lucy Ollier
Codes & Conventions of Print
Adverts

2. Image –An eye catching image is
used which relates to the theme of
the programme. It is of good quality
and intrigues the audience.
Logo- The logo is
positioned on one
side of the page
and is the same
colour as the
banner to create
a house style.
Channel identity- this
is positioned near the
slogan to tell the
audience when the
show will be aired.
Slogan- Tells the audience
information about the documentary
without giving them too much
information.
Banner- The
banner is a
block of colour
which makes
the text stand
out against the
image. This
follows the
house style.
Title- The title of
the documentary
is the biggest text
on the page.

3. IMAGE
The image on a print
advert is sometimes
photoshopped to
make it more visually
interesting so the
audience would be
more intrigued. One image is often used which fills the
whole page. This allows the audience
to focus on one thing.
The image used is of
high quality and links to
the topic of the
documentary. The
mood can be striking,
funny etc to grab the
audience’s attention.

4. TEXT
The text on a print advert is
usually at the bottom of the
page in a rectangular coloured
block to make it stand out
against the image. The block is
the same colour as the logo to
create a house style.
The title of the documentary
is usually at the top of the
page and is the biggest font
on the page so that it grabs
the audience’s attention.
The slogan is often at
the bottom of the print
advert underneath the
title. The slogan is
positioned in a banner
along with the
documentary identity
which is the date and
time in which the
programme is airing.

5. LOGO
The channel logo is
positioned to the side of
the page.
The logo follows a house style as the
colour of the logo is the same colour as
the banner. This links the whole advert
together.