The document discusses the codes and conventions used in print advertisements for television programs. It explains that ads typically feature an eye-catching image related to the program's theme to intrigue audiences. They also include the channel's logo in the house style colors, positioned to the side. Additional elements are the program title in the largest font at the top to grab attention, along with the slogan and broadcast details in a banner at the bottom beneath the title. Text describing the program is usually contained in a colored block at the bottom to stand out from the image while maintaining the house style.