hi

2. FILM POSTER CONVENTIONS AND NOIR
CONVENTIONS
• TECHNICAL CONVENTIONS:
• TITLE▸ STRAPLINE▸ SKYLINE▸ MAIN IMAGE▸ SECONDARY IMAGES▸ CREDIT BLOCK▸ BOX OUT

3. Tagline- The tagline is used as a plot enigma. Its
meant to intrigue the audience and leave them
wanted to watch the movie to find the answer to the
codes.
Main image – The main image is of the main
female protagonist. Shot with a shadow over
half of her to convey the connotation that she
has her own set of morals that wouldn't’t
match societies. She also positioned to the
left looking away from the second image who
is staring at her this is also to createa plot
enigma as we later find out he is dead. Also
size wise she is presented as bigger to show
she is of the most importance
Secondaryimage- The secondaryimages
are in the background to the main because
they are less important to the narrative.
Conventionally we have the binary opposite
character to show contrast and narrative on
the front cover
Actors Names- Another bid for the target
audience using star power by clearly presenting
the actors names. This is conventional as it is a
good marketing technique to draw in an
audience.
Title- a vital piece of the poster because it names
the production so people can createa hype or buzz
around the name. Its big and central to draw
attention. Also it fits the theme to carry on the
conventions of the movie.
Credit Block- The institutions way of marking a
product. The credit block will contain the name of
the production company, the distribution company
and anyone involved in the making of the
production, as ours clearly states
Date- Finally this is informational to inform the
consumer of when to go see the production. The
date is often bigger to draw attention
Colour scheme- Its mainly black and white to conform to the conventions of a noir film with connotations of binary opposites. We decided to add a blue tint
to all the images because of the theme of the movie which is shatterproofand glass. The connotations of blue is water, which has reflections and ripples
which are also noir conventions

4. FILM MAGAZINE CONVENTIONS AND NOIR
CONVENTIONS
• MASTHEAD ▸ PUFF ▸ COVERLINE ▸ MAIN PICTURE ▸ KICKER ▸ MEDIA SPLASH

5. Masthead- conventionally placed in the
top center of the magazine, clearly to
display the sight and sound logo. The
masthead is to tell the consumer what
magazine they are buying and
differentiates it from all the others.
Cover lines- Present the stories on the
inside as a index to the consumer usually
placed underneath the headline as they
are considered less important stories. Its
purpose is to entice the consumer.
Headline- The headline is a clear
title to grab attention. It is the
main story, in our case it’s the
directorof the movie who is meant
to be well know and will entice the
targetaudience to buy the
magazine to see what he has to
say. This is also known as star
power.
Use of colour: To fit match the other tasks and to carry on the theme of the movie the picture is shot in back and white. This is conventional to noir as
classical noir was shot in black and white and the meaning of noir is black. Also black and white are binary opposites showing a conflict just like in our
neo noir piece.
Barcodeand issue date and number- these are
for selling purposes and to make the magazine
valuable to the collectors
Strapline- provides and overlook of the
magazine and the company to distinguish
themselves from the competition. In this case
sight & sound drags about their global
success as a magazine.
Caption- The caption is always associatedwith
the headline as it tells the consumer the story
that the magazine have run with for example
ours is an interview about the directors new
movie “shatterproof”.