The document discusses various codes and conventions used in film magazine covers, including layout techniques like the rule of thirds and camera angles, the use of images and poses, text styles, and how these elements appeal to target audiences and convey meaning and representation. It also examines specific magazine covers for films like The Dark Knight and how they employ conventions like cover lines, pull quotes, and continuity of branding to promote the films.

1. Film magazine covers To identify codes and conventions used within the film magazines

2. Conventions of magazines Technical terms What creates meaning? Masthead Cover lines Cover stories Pictures and captions Route of the eye Principle of thirds Pull quotes flash Kicker and explanatory text U.S.P Language and register Mise en scene- Position, pose, costume, eye contact /gaze, facial expression Camera angle Font style, size, colour Revealing genre Quotes/links to the film

3. Conventions of magazines Layout (Rule of thirds) (camera angle) (text) Image- Direct pose? Sexual/seductive/aggressive Text- Style of text and impact of this Audience profile- who is the audience for this magazine and how do we know? Ideology- What ideas is the magazine portraying? Representation- what representations is the magazine giving of itself and of others? What representation is this giving about the film

5. Mise en scene-

6. Position, pose, costume, eye contact /gaze, facial expression

7. Camera angle

8. Font style, size, colour

9. Revealing genre

11. Style of writing that is reflective of the joker’s actual writing that again we see in poster, website, film and magazine Continuity of colour throughout film, poster and magazine

12. Again consistency in the colour scheme which represents the character.

13. Play on words with the tagline Appealing to fans with the collectable covers and asking them to choose a side- Awareness of target audience Direct mode of address within character Character handwriting/sense of realism

15. Lack of other coverlines to Show the severity of the Situation Still using the joker to represent Heath Ledger- linking into awareness of target audience and how they see the character- as the joker

16. Clear awareness of target audience Play on words including the title of the film Comic book style in its pictures in the background Paint effect acts as an example of continuity and branding, house style These two words create meaning on their own due to the use of different colour text- Bloody brilliant

17. Secondary images within the selling line/skyline Tag line Masthead altered

19. Focus on the picture to create meaning for the audience

21. Reliance of audience awareness Model credit Use of colour Also similar idea of launching the magazine in the same way that the golden ticket was launched

22. Different use of mast head Choice of font style